• Loading stock data...
Monday, June 24, 2024

SI Media Group Fastest-Growing U.S. Sports Media Property

Gary Cosby Jr-Imagn/Design: Alex Brooks

Sports Illustrated Media Group is now the fastest-growing sports media property in the U.S., with its number of unique visitors growing 293% year-over-year.

The sports media vertical, made up of Sports Illustrated, The Spun, FanNation, Hockey News, Morning Read, and Athlon Sports, now ranks sixth in the industry for 13+ and 18+ age groups with more than 42 million monthly users, according to Comscore.

In May 2019, Meredith Corp. sold Sports Illustrated to Authentic Brands Group for $110 million. In June of that year, ABG announced a 10-year partnership with Maven to license and operate the Sports Illustrated media business. 

Since then, SI Media Group and Maven have made a number of business moves despite pandemic-related layoffs and $30 million in reduced revenue for the latter.

  • 888 Holdings, an internet gambling operator, obtained exclusive rights to the Sports Illustrated brand for online sports and casino wagering, according to Bloomberg. 
  • On Feb. 2, Sports Illustrated began placing its “premium” content behind a paywall. Readers can read five free “premium” content pieces per month. An annual subscription costs $69.99 for a bundle of digital access and SI’s flagship magazine.
  • In June, Sports Illustrated launched SI Tix, a ticketing platform for more than 100,000 concerts, theatre, and sporting events across the world.

In June, Maven acquired digital and social sports brand The Spun for $11 million and secured $20 million in equity financing.

Copy Link
Link Copied
Link Copied

What to Read


How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.

How Duracell is Making Fans Fall in Love with F1 Racing

Nobody expected this household brand to become F1’s newest darling.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.

ESPN Narrowly Avoids Disaster on Hurricanes-Rangers Broadcast

The network briefly switched playoff games in crunch time of Canes-Rangers.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
June 20, 2024

TV Companies Losing Subscribers As Sports Rights Deals Continue to Rise

Four major TV provider companies reported huge losses.
June 21, 2024

Finals Draw Underwhelming Viewership, but NBA Juggernaut Rolls On

The impact will be negligible on the NBA’s $76 billion media-rights talks.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 20, 2024

The NFL Could Be the Key to Stephen A. Smith’s ESPN Future

Can Stephen A. Smith become the next Howard Cosell?
June 18, 2024

Caitlin Clark Continues to be Enormous Box Office for the WNBA

Sunday’s Fever-Sky game was the most-watched WNBA broadcast in 23 years.
June 18, 2024

Roger Goodell Rips ‘Below Standard’ NFL Network Broadcasts in Trial Testimony

The commissioner testified in federal court that NFL Network was subpar.
June 18, 2024

ESPN’s Up-and-Down NBA Season Ends With Finals to Forget

The Finals are set to stay on ESPN through 2036.