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Friday, January 9, 2026

The Women Fueling The Future Of Football

In this episode of FOS Explains, fueled by Gatorade, we discuss how women are changing the landscape of the NFL and impacting the business side of football. From player representation by agents like Nicole Lynn to coaches such as Jennifer King and fashion designers like Kristin Juszczyk, women are playing a pivotal role in the sport’s evolution on and off the field. Most notably, the virality of Juszczyk’s game day designs has led to a partnership with Gatorade and Diana Flores’ efforts are motivating the next generation of female athletes as flag football gears up for the 2028 Olympics in LA.

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