Expect to see more live data coming to college basketball.
ShotTracker, a data analytics company providing real-time basketball stats for teams and announcers, raised $11 million in a financing round led by Verizon Ventures and Evertz Technologies.
The company had already raised $25 million from investors including Magic Johnson and David Stern.
ShotTracker’s systems, which cost around $45,000 to install, are used at more than 60 NCAA men’s and women’s college basketball schools. The company uses sensors in basketballs, jerseys and around the court to create a 3D court for analytics.
Nike, Adidas and Under Armour are among ShotTracker’s current partners.
“ShotTracker’s real-time sports data will transform fan experiences, athletic performance, sports broadcast and more,” Michelle McCarthy, managing director at Verizon Ventures, said in a statement.
ShotTracker plans following the new investment include accelerating deployment across NCAA Division I Power 6 Basketball Conferences and enhancing sensor capabilities and data capture.
