• Loading stock data...
Wednesday, July 9, 2025

Setbacks Won’t Hurt Mikaela Shiffrin’s Earnings

  • The American has won three Olympic medals: two golds (slalom, 2014; giant slalom, 2018) and a silver (women’s combined, 2018).
  • The 26-year-old earned $3 million from sponsors in the year leading up to the Olympic Games.
Eric Bolte-USA TODAY Sports/Design: John Regula

Two DNFs in two races may be shocking for the most decorated slalom skier in history, but Mikaela Shiffrin will be fine — in more ways than one.

On Wednesday, the American skidded out just five seconds into her slalom run and missed a gate, losing out on a second Olympic gold in the event. Two days earlier, Shiffrin slipped and missed a gate 11 seconds into the giant slalom in her Beijing debut.

But these setbacks are a blip on an already legendary downhill resume, and they won’t knock her status as arguably the most high-profile winter sports athlete — or her earning power.

  • Shiffrin has won three Olympic medals: two golds (slalom, 2014; giant slalom, 2018) and a silver (women’s combined, 2018).
  • The 26-year-old has won 73 World Cup races, including 47 WC slalom races — the most by any alpine skier, male or female.
  • Her 11 World Championship medals (six golds) are the most by an American skier.

The USOC hands out $37,500 for each gold medal, but Shiffrin won’t be sweating it.  

She arrived in Beijing as one of the highest-paid athletes, having earned $3 million from sponsors in the year leading up to the Games, per Forbes. She has 14 long-term sponsorship deals, including those with Barilla, Adidas, VISA, and Grubhub, among others.

Shiffrin has three more opportunities to become the first American to win three Olympic golds in alpine skiing: Friday’s Super-G, followed by next week’s downhill and combined events.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Callaway’s LIV Deal Shows How Much Golf Has Shifted

The company has signed a first-of-its-kind club contract.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
Jul 1, 2025; Pittsburgh, Pennsylvania, USA; Pittsburgh Pirates starting pitcher Paul Skenes (30) pitches against the St. Louis Cardinals during the third inning at PNC Park.

MLB ASG Missing Many Highly Paid Stars, Clearing Path for Youth

Many of MLB’s top earners are not part of the Midsummer Classic.
July 8, 2025

Draymond Green Says He Should Be Union President in NBA CBA Rant

The NBPA president is CJ McCollum.
Jonas
July 8, 2025

Jonas Valančiūnas Is Cryptic About Nuggets Standoff in Lithuania

The Nuggets expect Valančiūnas to honor his NBA contract. 
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Enzo Fernandez
July 8, 2025

Chelsea Players Hawk Club World Cup Tickets on Instagram As Prices Plunge

The semifinals are set for weekday afternoons in New Jersey.
Dewanna Bonner
July 8, 2025

DeWanna Bonner Signs With Phoenix Mercury After Fever Saga

Bonner will rejoin the franchise where she won two titles.
July 7, 2025

How Bradley Beal Buyout Would Save Suns $230M, and What’s Next

Beal has two years and $110 million remaining on his deal.
July 7, 2025

An FSU Amateur Golfer Beat the World’s Best—but Can’t Accept $79K Prize

Top-ranked amateur Lottie Woad won the KPMG Women’s Irish Open.