• Loading stock data...
Sunday, July 21, 2024
Join us this September for Tuned In Request to Attend

Serena Williams Quadruples ESPN’s Tennis TV Ratings

  • Tennis legend’s Monday night victory averaged 2.7 million viewers.
  • Williams returns to action Wednesday night on ESPN.
Robert Deutsch-USA TODAY Sports

Serena Williams’ farewell tour in the U.S. Open is generating big TV ratings for ESPN.

ESPN’s coverage of Williams’ straight-sets victory over Danka Kovinic Monday night averaged 2.7 million viewers. 

That’s nearly four times the viewership ESPN earned in the comparable prime-time window in 2021. 

It sets the stage for another big TV number Wednesday night as Williams takes on No. 2 seed Anna Kontaveit under the lights at Arthur Ashe Stadium (7 p.m. ET).  

The frenzy surrounding the 23-time Grand Slam winner’s final tournament at the USTA Billie Jean King National Tennis Center generated enormous numbers all day for ESPN. All told, ESPN posted its best numbers since it began televising the U.S. Open in 2009.

Viewership for Williams’ Monday night match peaked at 3.2 million between 9-9:15 p.m. ET. ESPN Digital Properties totaled 2 million unique users — making it the most trafficked U.S. Opening Day on record.

ESPN averaged a record 1.7 million viewers for “Primetime at the US Open presented by IBM” from 7 p.m.-12:03 a.m. ET. — up 279% from last year and 40% from the previous high in 2019.

ESPN’s afternoon window from noon-7 p.m. ET averaged 626,000 viewers, up 44% from 2021. 

The combined total day average of 843,000 viewers was up 4% from the previous best of 819,000 in 2019.

On Wednesday, ESPN will begin coverage at noon ET and will cover second-round matches non-stop throughout the day.

Besides the 40-year-old Williams, players scheduled to be in action include 2012 champion Andy Murray and Americans Tommy Paul, Sebastian Korda, Madison Keys, and Shelby Rogers.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Road to the Return of ‘EA Sports College Football’

This summer, the biggest development in college sports is virtual.

Stephen A. Smith: Skip and I Are Done As TV Team

The broadcaster delivered the news himself on his YouTube show.

Lamar Jackson, Troy Aikman in Legal Battle Over the Number Eight

The two quarterbacks both have trademarks with the number.
podcast thumbnail mobile
Front Office Sports Today

‘EA Sports College Football 25’: It’s More Than a Game

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’

WBD at a Crossroads: NBA Rights Decision Could Determine Its Future

Financial analysts argue for a large-scale overhaul of the TNT Sports parent company.
July 18, 2024

Just Days to Go: NBA Media-Rights Ball Officially in TNT’s Court

TNT officially has the NBA media deals on its desk.
July 18, 2024

WNBA Appears Set to Extend Season to 44 Games in 2025

The Chicago Sky told season-ticket holders they ‘expect approval’ for change.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 18, 2024

NBA’s New Money Has Josh Hart Ready to ‘Play Until My Knees Fall Off’

Hart and Jalen Brunson recently appeared on ‘Front Office Sports Today.’
July 17, 2024

What the WNBA’s Windfall Could Mean for Player Salaries

The WNBA could hit its first million-dollar annual salary as soon as 2026.
July 17, 2024

A ‘Seismic Shift’ for Women’s Sports: WNBA Lands $2.2 Billion Rights Deal

ESPN, Amazon, and NBC will pay the WNBA $200 million annually.
July 17, 2024

WNBA Strikes It Rich With $2 Billion In Media-Rights Deals

The WNBA’s boom came at a perfect time.