Thursday September 28, 2023

Serena Williams Continues To Drop Comeback Hints

  • As of June 2022, Williams’ estimated net worth was $260 million.
  • The 23-time Grand Slam winner has also invested in over 60 startups through her VC fund Serena Ventures.
serena_williams_gestures_to_crowd
Robert Deutsch-USA TODAY Sports
Front Office Sports Today

Bucks Go All-In on Giannis Era

The Milwaukee Bucks altered the NBA by swinging a deal for Damian Lillard.
Listen Now
September 28, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

Serena Williams may be following in the footsteps of Tom Brady as the latest athlete to return to their respective sport after mulling retirement. 

“I’ve just been saying that I think Tom Brady started a really cool trend,” Williams told “Good Morning America” in September when asked about a possible return to the tennis court. 

Ahead of the U.S. Open, the 23-time Grand Slam winner told Vogue that she was “evolving away from tennis,” but last week declared she was “not retired” at a TechCrunch conference. 

Williams — who Forbes ranked as the third-highest-paid tennis player this year with $35.1 million in earnings — said that her chances of returning to the sport are “very high.”

  • As of June 2022, Williams’ estimated net worth was $260 million.
  • She has pocketed $94 million in prize money since going pro in 1995.
  • Williams has also invested in over 60 startups through her VC fund Serena Ventures

What was believed to be Williams’ last dance at the U.S. Open in September saw record-breaking viewership as millions tuned in to see one of the greatest athletes in history compete for perhaps the final time. 

Williams’ third-round loss to Ajla Tomljanovic averaged 4.6 million viewers — the most-watched tennis telecast in ESPN’s history. The results were an 18% uptick from ESPN’s previous record of 3.9 million in 2012 for the men’s final. 

Business Empire

Williams has invested in fitness-related companies, including Tonal. She is also a part-owner of the NFL’s Miami Dolphins and the NWSL’s Angel City FC.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

BioSteel

BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
Taylor Swift at Chiefs vs. Bears game.

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season

NHL Backs Unified Women’s League, Though Without Money

Leagues working together on numerous operational components
podcast thumbnail mobile
Front Office Sports Today

Bucks Go All-In on Giannis Era

0:00
0:00

Featured Today

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
Golden State Warriors majority owner Joe Lacob walks alone the baseline during the third quarter against the Los Angeles Clippers at Chase Center.
September 27, 2023

Warriors Owner Reportedly Adding A Bay Area WNBA Franchise

An official announcement could come as soon as early October.
NFL concussions
September 27, 2023

The NFL’s $1B Battle Over Concussion Settlement Heats Up

The NFL is seeking at least $1.2 billion from its risk carriers.
September 26, 2023

NFL's Swift Mania Starting To Show Impact Through Merch Sales, Viewership

Taylor Swift stole the NFL's spotlight by attending Sunday's Chiefs game.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Mahomes’ restructured Chiefs deal will pay him $210.6 million through 2026, the most in NFL history over a four-year span.

Patrick Mahomes Restructures Chiefs Contract for Historic Payday

Mahomes' restructured deal breaks the NFL record for a four-year span.
Simona Halep
exclusive
September 18, 2023

Former World No. 1 Simona Halep Says ‘There Is No Proof’ Behind Doping Ban

Simona Halep continues to fight her doping ban.
Eli-Manning-New-York-Giants
September 15, 2023

Eli Manning: Keep MetLife Field Turf

Eli Manning feels that MetLife Stadium should keep its artificial turf field.
September 12, 2023

Rodgers’ Season-Ending Injury Carries Huge Business Impacts

Marquee quarterback lost for entire season just four plays into first game
Joe Burrow’s $275 million deal makes him the league’s highest-paid player, with an average annual salary of $55 million per year.
September 11, 2023

The 10 Highest-Paid NFL Quarterbacks

Burrow's $275M extension is second to Patrick Mahomes' Chiefs deal.
Novak Djokovic of Serbia celebrates with the championship trophy after his match against Daniil Medvedev in the men's singles final on day fourteen of the 2023 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center.
September 10, 2023

Novak Djokovic Extends Majors, Money Records With U.S. Open Win

Djokovic extends his all-time record men’s major victories (24).
Coco Gauff of the United States celebrates with the championship trophy after her match against Aryna Sabalenka in the women's singles final on day thirteen of the 2023 U.S. Open tennis tournament at USTA Billie Jean King Tennis Center.
September 9, 2023

Coco Gauff Arrives With U.S. Open Victory, Secures $3M Payday

Gauff earns $3 million for her first career Grand Slam victory.
Travis Kelce
September 7, 2023

Travis Kelce Talks Positional Values, Players Sports Betting Ahead of NFL Season

Kelce says tight ends should be paid off of production metrics.