Wednesday September 27, 2023

SEC’s 14 Schools Divvy Up $721.8M in Revenue

  • The SEC distributed $721.8 million to its 14 schools in 2021-22 from a pot of $802 million in total revenue.
  • Despite the flashy figures, it’s a slight decrease from the previous years’ distributions and earnings.
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The Southeastern Conference announced that it distributed $721.8 million to its 14 schools in 2021-22 from a pot of $802 million in total revenue.

Despite the flashy figures, it’s a slight decrease from the previous years’ distributions: In 2020-21, the conference allocated $764.4 million, for an average of $54.6 million per school.

  • The conference office dispersed $698.5 million, which included not only media rights and CFP revenue but also championship earnings.
  • Of this revenue, each school received an average of $49.9 million.
  • Roughly $23.3 million was sent as a reimbursement for bowl game and College Football Playoff travel expenses.

The revenue decline isn’t cause for alarm, as it’s related to a signing bonus from the SEC’s new $3 billion TV contract with ESPN, which awarded each school $4 million directly, according to USA Today. 

Loan repayments, higher event costs, and funding held in escrow for Ole Miss also contributed.

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SEC Battle With Big Ten

The SEC is one of the richest and most successful conferences in all of college sports — and, only the Big Ten can compete with it from a revenue standpoint. 

In 2022, the Big Ten signed the biggest conference-wide media deal in history: a mid-$7 billion contract with NBC, CBS, and Fox that will significantly increase its revenue.

The Big Ten already ranked second last year with an average distribution in the mid-$40 million range.

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