NBC Could Get In On College Football Playoffs
Ticketing company SeatGeek filed confidentially with regulators earlier this month to go public, according to a new report from The Information.
Front Office Sports reached out to SeatGeek, but a communications representative for the company declined to comment on its reported IPO.
SeatGeek’s planned IPO follows its previous attempt to go public via a SPAC merger with RedBall Acquisition Corp. Still, both parties agreed to terminate the deal last June due to market conditions. That merger would have valued SeatGeek at $1.35 billion and included investments from Kevin Durant’s Thirty Five Ventures and Utah Jazz owner Ryan Smith.
SeatGeek, which recently signed a reported $100 million deal to become MLB’s official ticket reseller, is not the only ticket operator making reported moves to go public. StubHub filed paperwork with the SEC to pursue going public via a direct listing that would value the company at $13 billion, according to a Jan. 2022 report from Bloomberg.
Secondary ticket marketplace Vivid Seats went public in Oct. 2021 after a SPAC merger backed by Los Angeles Dodgers owner Todd Boehly and DraftKings. Vivid Seats’ stock price is currently down about 37% to $7.44 since going public.
