• Loading stock data...
Monday, October 6, 2025

Saudi Arabia’s PIF Takes Over Four Domestic Pro League Clubs

  • Cristiano Ronaldo’s Saudi team will now be owned by the PIF, as well as clubs linked to Benzema and Messi.
  • Attendance for the Saudi Pro League was up 150% over the past year amid its first season with Ronaldo.
The PIF now owns 75% of Saudi Pro League clubs Al-Ittihad, Al-Nassr, Al-Hilal, and Al-Ahli.
Mandatory Credit: Kevin Jairaj-USA TODAY Sports

Saudi Arabia’s Public Investment Fund has taken ownership control of four soccer clubs in the Saudi Pro League—Al-Ittihad, Al-Nassr, Al-Hilal, and Al-Ahli—as part of the Kingdom’s newly announced Sports Clubs Investment and Privatization Project. 

The government’s takeover of the four clubs comes as Al-Ittihad reportedly has agreed to sign Real Madrid striker Karim Benzema to a three-year deal worth $643 million. Al-Hilal has been pushing to sign superstar Lionel Messi upon his impending departure from Paris Saint-Germain. Al Nassr signed Cristiano Ronaldo to a record-setting contract in January. 

Al-Ittihad, Al-Nassr, and Al-Hilal finished first, second, and third, respectively, in the Saudi Pro League this past season. Al-Ahli is historically a successful top-tier club but was relegated last year.

The clubs are being restructured as private companies that will each be 75% owned by the PIF. Each club’s nonprofit foundation will hold the remaining 25% ownership stake. 

“The transfer of the four clubs will unleash various commercial opportunities, including investment, partnership, and sponsorships across numerous sports,” said the Public Investment Fund, which also owns English Premier League club Newcastle United and LIV Golf.

Saudi Arabia’s national press agency said attendance for the Saudi Pro League increased nearly 150% over the past year, its first with Ronaldo. The country’s new sports privatization project aims to increase the market value of the Saudi Pro League from its current $800 million to 2.1 billion by 2030. Commercial revenue from the league reached $119 million in 2022, but the government’s project aims to increase that figure to $480 million annually. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[US, Mexico, & Canada customers only] Mar 16, 2025; Singapore, SINGAPORE; Joaquin Niemann in action during the final round of LIV Golf Singapore at Sentosa Golf Club.

LIV Golf Lost $461M in Non-U.S. Operations in 2024

Public financial filings were released this week in the U.K.
Saudi Arabia’s Public Investment Fund (PIF), one of several premier sponsors for the BNP Paribas Open tennis tournament, as seen on Stadium 2 at the Indian Wells Tennis Garden in Indian Wells, Calif., on March 14, 2024.

The Australian Soccer Player Running Saudi PIF’s SURJ Sports

SURJ Sports CEO Danny Townsend says there is “genuine commitment” to social change.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Sep 7, 2025; Flushing, NY, USA; President Donald Trump prior to the final of mens singles at Billie Jean King National Tennis Center.

Ryder Cup to Sort Out Trump Attendance After US Open Delay

The president is planning on attending the Ryder Cup’s opening round.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Jun 13, 2018; Moscow, Russia; A general view of a beer stand inside of Luschniki Stadium one day prior to the start of the FIFA World Cup 2018.
February 12, 2025

Saudi Arabia Says No Alcohol at 2034 World Cup

Saudi Arabia won’t allow alcohol anywhere during the 2034 World Cup.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Sponsored

How Soccer Star Jozy Altidore Became a Buffalo Bills Owner

Jozy Altidore discusses building a business legacy off the field.
January 13, 2025

Gavin Newsom Reveals Status of 2028 Olympics As Los Angeles Wildfires Roar

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Wildly Successful Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.