Saturday September 30, 2023

Sanctions, Relegation Put Squeeze On Everton

  • Everton FC has cut ties with companies associated with sanctioned Russian billionaire Alisher Usmanov.
  • The team could face relegation.
Everton-FC
Everton Football Club/Design: John Regula
Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
Listen Now
September 29, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

Sanctions against Russian oligarchs, ripple effects from the pandemic, and poor performances on the field are putting Everton FC in a financial crunch.

The Premier League club is reportedly exploring financing options, including raising equity and debt, after suspending sponsorships with at least three companies connected to sanctioned Russian billionaire Alisher Usmanov.

Other sources indicated that Everton is only raising funds for its new $655.6 million stadium.

  • Everton dropped its connections with USM Holdings, which held sponsorships and a $39.3 million naming rights option to the planned stadium.
  • The team also suspended deals with Russian companies MegaFon and Yota, removing names and logos from signage, shirts, and other materials.
  • Everton will not renew its partnership with jersey sponsor Cazoo, as the two sides could not agree to new contract terms.

The combined loss of those sponsorships approaches $39.3 million annually.

Everton lost a combined $327.8 million in the 2018-19 and 2019-20 seasons.

Relegation Risk

Everton currently sits 17th in the 20-team Premier League, one place above the relegation zone.

An unfavorable finish could bump the team down to the second-division English Football League Championship, which would cut them out of the Premier League’s broadcast rights share. The league has secured $13.6 billion in broadcast rights for the upcoming three-year cycle.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Liverpool players celebrate after a goal.

FSG Sells $200M Liverpool Stake To Private Equity Firm

New York-based private equity firm makes its first deal
A view of a Manchester United badge on the corner flag.

Ratcliffe Reworking Bid To Buy Manchester United

It is still unclear whether the Glazers will sell the club.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Chelsea-FC

Chelsea Gets $500M For Stadium Projects, Club Acquisitions

The Premier League club is receiving crucial new investment.
podcast thumbnail mobile
Front Office Sports Today

Donovan McNabb and the State of Football

0:00
0:00

Featured Today

Ryder Cup’s Future Hanging In The Balance Amid Saudi Disruption

An unexpected change could be coming to the Ryder Cup.
September 29, 2023

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
Toy Story
September 29, 2023

‘Toy Story’ Success Could Lead to More Disney-Branded NFL Kid-Casts

A successful ‘Toy Story’ game could open the door for other franchises.
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.
September 29, 2023

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

Sportsbooks are capitalizing with Taylor Swift-themed prop bets.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Orioles End Uncertainty With New 30-Year Lease Deal

New agreement follows more than three years of back-and-forth negotiations
September 28, 2023

AC Milan Abandons $1.3B Project For New 70,000-Seat Stadium

RedBird Capital-owned club continues path toward its own facility
September 28, 2023

Manfred Wants Vote On A's Move To Vegas In November

A's move will be just MLB's second franchise shift since 1971
Olympique-Lyonnais
September 27, 2023

French Soccer Club Lyon Seeking $300M Capital Raise

The club was sold for a record price last French year.
September 27, 2023

Magic Johnson Open To Knicks Minority Ownership Stake

Basketball Hall of Famer only interested in specific NBA franchise
Golden State Warriors GM Mike Dunleavy Jr. recognizes the impact the NBA’s new second tax apron rule could have on his organization.
September 27, 2023

Warriors GM Feels ‘Targeted’ With NBA’s New Tax, Rest Rules

"They're making rules to prevent you from succeeding,” Mike Dunleavy said.
September 26, 2023

Fire Owner Mansueto Bets On Messi To Elevate His Own Team

MLS team owner plans series of promotions, game enhancements
A Chicago Bears helmet.
September 26, 2023

Arlington Heights Looks To Break Stadium Logjam With Bears

Village board cites striking Bears deal as its top priority