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Ronaldo Boosts Saudi Pro League Exposure Across Europe

  • The Saudi Pro League agreed to a host of media deals across Europe.
  • The signing of Cristiano Ronaldo has ignited interest in the league.
Al Nassr SC

International interest in the Saudi Pro League is spiking following the signing of soccer legend Cristiano Ronaldo.

The league inked a deal with Portuguese broadcaster Sport TV, allowing fans in Ronaldo’s home country to watch the star, who signed with Saudi club Al-Nassr on a two-and-a-half-year deal worth a reported $200 million annually in December.

The deal follows several others across Europe, negotiated by agency IMG

  • The Saudi Pro League also signed a rights deal in Italy, where Ronaldo played from 2018-21, with Sportitalia. The network also features behind-the-scenes content on the player.
  • The league also has broadcast deals in France (RMC Sport), Greece (Cosmote), and Germany, Austria, and Switzerland (Sportdigital Fussball).

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In Till the End?

Al-Nassr would like to retain Ronaldo for the remainder of his playing career and would be open to extending his contract, according to ESPN. He will be 40 when his current deal expires in June 2025.

In addition to playing for the club, the star is helping Al-Nassr develop better training and practice methods.

Ronaldo’s presence could also aid Saudi Arabia in its bid for the 2030 World Cup. The nation has a “clear path” to hosting, according to New York Times reporter Tariq Panja, which could include underwriting a new African Super League.

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