Friday, July 10, 2026

Robert Sarver to Sell Phoenix Suns, Mercury

  • Robert Sarver is beginning the process of selling the Phoenix Suns and Mercury.
  • A report detailed regular use of racially and sexually inappropriate language.
Robert-Sarver
Mark J. Rebilas-USA TODAY Sports

Phoenix Suns and Mercury owner Robert Sarver is selling both teams.

In a statement that was both regretful and aggrieved in tone, Sarver said he thought his one-year suspension “would provide the time for me to focus, make amends, and remove my personal controversy from the teams that I and so many fans love.” 

But in the long term, he said he would be a distraction to both teams in the “current unforgiving climate.”

  • A league-commissioned investigation found that Sarver regularly used “racially insensitive language; unequal treatment of female employees; sex-related statements and conduct; and harsh treatment of employees that on occasion constituted bullying.” 
  • The league suspended Sarver and fined him $10 million following the release of the report.

Sarver purchased the Suns in 2004 for $401 million. The team was valued at $1.8 billion by Forbes last year.

Temperature Rising

Sarver faced calls to sell the teams or otherwise be removed from the NBA by the team’s vice chairman Jahm Najafi, LeBron James, Suns star Chris Paul, Draymond Green, and NBPA executive director Tamika Tremaglio, all of whom felt the league’s punishment was too light.

PayPal, the Suns jersey patch sponsor, said it would not continue its relationship with the team if Sarver remained in place following his suspension.

League commissioner Adam Silver said previously that he doesn’t “have the right to take away his team,” noting that the report found that Sarver’s behavior was not driven “by racial or gender-based animus.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

Kansas City Chiefs

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
Jun 20, 2026; Raleigh, North Carolina, USA; Carolina Hurricanes left wing William Carrier (28) and defenseman K'andre Miller (19) walk out with the Stanley Cup trophy during the Stanley Cup championship parade and rally at Raleigh.

Dundon Faces Backlash for Engraving Kids’ Names on Stanley Cup

All five names of the owner’s children are on the Stanley Cup.
July 6, 2026

Chicago Sky Shuffle Practice Venues As Facility Delay Continues

Chicago has not given a firm opening date for their practice facility.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.
July 9, 2026

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026

Celtics Send Jaylen Brown to Sixers in Swap of Huge Contracts

Paul George is set to make $54 million next year.
June 24, 2026

Cardinals Shake Up Front Office in Long-Term Leadership Plan

Club owner Bill DeWitt Jr. begins to prepare the club for life without him.
Jan 22, 2026; Los Angeles, California, USA; Washington Spirit team owner Michele Kang talks to media during a press conference at BMO Stadium.
June 24, 2026

Michele Kang to Buy Lyon in Deal That Would End Textor’s Ownership

Kang will pay $30 million for around 88% of Lyon.
Jun 18, 2026; New York, NY, USA; A New York Knicks Champions bus passes during the New York Knicks Championship Parade through the Canyon of Heroes.
June 18, 2026

Knicks Get Key to NYC in Front of Huge Crowds

The city deployed 10,000 police officers to the one-mile parade route.