• Loading stock data...
Tuesday, April 8, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

Bad Bunny Forms Rimas Sports Agency for Latin Athletes

  • Baseball Hall of Fame catcher Pudge Rodriguez has joined Rimas Sports as an ambassador.
  • Players from the Blue Jays, Giants, and Rockies have already signed with the new agency.
Robert Hanashiro-USA TODAY

Three-time Grammy Award-winning artist Bad Bunny has launched Rimas Sports, a management agency focused on working with Latin American athletes. After helping Spanish-language music reach mainstream popularity worldwide, the Puerto Rican rapper now intends to support Latin ballplayers with marketing services.  

Rimas Entertainment music industry executives Noah Assad and Jonathan Miranda have partnered with Bad Bunny on the new sports agency, which will offer agent management, brand relations and marketing, public relations, and financial advising, among other services to athletes. Baseball Hall of Fame catcher Iván “Pudge” Rodríguez also serves as an ambassador to Rimas Sports. 

Several Latin American MLB players have already signed with Rimas Sports, including Blue Jays infielder and 2022 All-Star Santiago Espinal, Rockies center fielder Yonathan Daza and shortstop Ezequiel Tovar, and Giants infielder Wilmer Flores. Rimas has also signed top-ranked MLB prospects Wilmer Flores Jr. (Tigers), Ronny Mauricio (Mets), Marco Luciano (Giants), and Diego Cartaya (Dodgers). 

Assad co-founded and is CEO of Rimas Entertainment, which launched in 2014, and managed other Latin music artists such as Tommy Torres. 

“In the music world, we accomplished success by knowing how to develop talent, helping our clients reach their vision by catering to their unique needs. This new venture is an expansion of that mission as we aim to bring greater representation to the Latin community in the world of sports,” Assad said in a statement.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Blue Jays Get $500M Guerrero Commitment After Ohtani, Soto Misses

Toronto retains its star first baseman in a historic deal.
Apr 1, 2025; St. Louis, Missouri, USA; Los Angeles Angels starting pitcher Kyle Hendricks (28) pitches against the St. Louis Cardinals during the sixth inning at Busch Stadium

Mayor Wants Anaheim Angels Back: ‘High, High, Priority For Me’

The Anaheim mayor laid out a plan for talks with the team.
Kelly Coleman, pro bat lead operator, inspects a torpedo bat after it comes out of a baseball bat lathe at the Louisville Slugger Museum & Factory in Louisville, Ky. on Mar. 31, 2025.

‘Torpedo’ Bat Sales Boom As Debate Rages About Effectiveness

Several manufacturers report historic interest in the much-debated bat design.

Featured Today

The pin flag on the second green flaps in the wind during the second round of the Masters Tournament at Augusta National Golf Club.

Inside The Masters: Traditions, Restrictions, and Gnomes

How the most exclusive major employs its own strict rules and operations.
Mar 16, 2023; Sacramento, CA, USA; Missouri Tigers guard Kobe Brown (24) reacts after scoring a basket agianst the Utah State Aggies during the second half at Golden 1 Center.
exclusive
April 6, 2025

‘It’s On Principle’: NBA Players On Filing for House Settlement Checks

The checks are relatively small. That’s not the point, players say.
Mar 29, 2025; Newark, NJ, USA; Duke Blue Devils forward Cooper Flagg (2) before playing against the Alabama Crimson Tide in the East Regional final of the 2025 NCAA tournament at Prudential Center.
April 5, 2025

As College Basketball Teams Got Older, Duke Embraced the Fountain of Youth

How the Blue Devils went old-school in the transfer portal era.
Mar 1, 2025; Gainesville, Florida, USA; Florida Gators guard Walter Clayton Jr. (1) and center Olivier Rioux (32) and guard Alijah Martin (15) and forward Thomas Haugh (10) huddle after the game against the Texas A&M Aggies at Exactech Arena at the Stephen C. O'Connell Center
April 4, 2025

How Florida Built a Final Four Roster With ‘Under-Recruited’ Players

“We’ve never gotten a single player because we’re the highest bidder.”
Paige
April 4, 2025

Paige Bueckers Stays Tight-Lipped About Pro Future

The UConn star’s WNBA future could be clearer in just 10 days.
Ja Morant
April 4, 2025

Ja Morant Fined $75K for Defying NBA Warning on Finger Guns

Morant has served two suspensions in his career over brandishing firearms.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
April 2, 2025

This Year’s Masters Features Smallest LIV Golf Contingent Yet

There are 12 LIV players set to compete in Augusta.
Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.
April 1, 2025

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Mar 30, 2025; Minneapolis, Minnesota, USA; Detroit Pistons center Isaiah Stewart (28) reacts after a fight against the Minnesota Timberwolves during the second quarter at Target Center. Stewart was later ejected from the game.
April 1, 2025

NBA Lightly Suspends Five Players for Timberwolves-Pistons Brawl

The brawl came in a game where 12 technical fouls were issued.
March 31, 2025

WNBA Draft: Tourney Stars Face Tough Choices Amid CBA Uncertainty

Flau’Jae Johnson is still undecided.