• Loading stock data...
Tuesday, March 24, 2026

Retracted Bronny James Transfer Report Takes Media for a Ride

  • Bronny James’s future has been a constant source of speculation in the media for months. 
  • Andy Enfield recently leaving USC for SMU gave a false transfer report some legs.
James Snook-USA TODAY Sports

A report sent a shock through the college sports landscape Tuesday night: Bronny James was entering the transfer portal. 

Then it came out that he had done no such thing—yet. 

Veteran hoops reporter Dick Weiss tweeted that Bronny, the son of NBA legend LeBron James would enter the transfer portal after one season at Southern California. “Good for him,” Weiss wrote in the since-deleted tweet. “Needs to get away from the Hollywood hype. Best of luck to LeBron’s kid.”

Weiss ultimately retracted the report hours later, but not before outlets ran with it, and the speculation began as to where he could land. The recent news cycle gave legs to such a move. USC coach Andy Enfield recently left for Southern Methodist, and coaching changes correlate with player transfers. Additionally, Dru Joyce, LeBron’s high school teammate and close friend, recently became the head coach at Duquesne, taking over for their former high school coach Keith Dambrot, who retired after leading the Dukes to their first NCAA tournament in more than 40 years. Could a smaller school and familiar face help the younger James’s NBA prospects?

After the Lakers beat the Raptors in Toronto, LeBron couldn’t confirm Weiss’s report, casting immediate doubts upon its accuracy. Bronny hasn’t dealt with the media much since coming into the public eye, which has made his dad his pseudo-spokesperson. 

“I don’t know where it came from,” James said. “But at the end of the day Bronny is his own man. He has some tough decisions to make and, when he’s ready to make those decisions, he’ll let us all know. But as his family, we’ll support whatever he does.” 

Bronny’s first and perhaps only college season began with a scary cardiac arrest last summer, and a rocky year on the court.

LeBron has said he’d love to play with his son in the NBA before he retires, which would make them the first father and son to do so. Bronny declaring would also give buzz to an NBA draft that is considered to be among the worst in recent years, following a draft headlined by 7’4″ French sensation Victor Wembanyama. With the elder James set to be a free agent this summer, Bronny’s draft status could have major implications.

The Orange County Register reported in the wake of the Weiss post that Bronny was more likely to declare for the draft than change schools. Weiss ultimately deleted his original tweet, but the damage had been done. 

“Can’t confirm Bronny James story guys,” Weiss tweeted. “Still think its [sic] an idea whose time has come. make sense if it happens. I love the kid, think he could be a star elsewhere.”

Reputable recruiting sites such as On3 had already run with the report; On3 and other outlets scrambled to change their headlines.

Bronny has until April 27 to enter the NBA draft and May 1 to enter the transfer portal. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The March Madness logo is pictured during a second-round game in the NCAA men's basketball tournament between Nebraska Cornhuskers and Vanderbilt Commodores at Paycom Center in Oklahoma City, Saturday March 21, 2026.

Coinbase Takes Heat for Pushing March Madness Markets

Viral posts showed that users feel pummeled by sports event contract promotion.

March Madness Tips Off With Record 9.8M Opening Day Viewers

Games on CBS, TNT, TBS, and truTV were up 6% from last year.

Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era

Five of the NCAA’s Sweet 16 coaches are 67 or older.

Featured Today

Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.

Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season

Peterson would not confirm whether he was declaring for the NBA draft.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
March 20, 2026

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.
March 22, 2026

This Year’s Cinderellas Aren’t Really Cinderellas—and They’re Rich

Texas, Iowa, and St. John’s all have more resources than previous underdogs.
Sponsored

Why Capital Is Flooding Into Women’s Soccer

Assia Grazioli-Venier breaks down how she evaluates opportunities across the sports landscape.
Vanderbilt Commodores forward Tyler Nickel (5) celebrates after making a 3-pointer during a first-round game in the NCAA men's basketball tournament between McNeese and Vanderbilt at Paycom Center in Oklahoma City, Thursday, March 19, 2026.
March 20, 2026

Not Just Football: Vanderbilt Sports Surge Hits March Madness

The men’s basketball team earned its first NCAA tournament win since 2012.
Dec 13, 2025; Baltimore, Maryland, USA; President Donald J Trump cross the field at half time of the game between the Navy Midshipmen and the Army West Point Black Knights at M&T Bank Stadium.
March 20, 2026

Trump Signs Executive Order to ‘Preserve’ Army–Navy Game

The order seeks to guarantee an exclusive television window for the game.
Mar 19, 2026; Portland, OR, USA; Texas Longhorns guard Tramon Mark (12) blocks BYU Cougars forward AJ Dybantsa (3) in the second half during a first round game of the men's 2026 NCAA Tournament at Moda Center. Mandatory Credit: Craig Strobeck-Imagn Images
March 20, 2026

AJ Dybantsa, BYU Are Latest Non-Blueblood Pairing To Exit Early

Texas upset BYU on Thursday night, ending A.J. Dybantsa’s freshman season.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) defends abasing Wisconsin Badgers forward Nolan Winter (31) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center.
March 20, 2026

A ‘Life Skills University’ Is Upending March Madness

High Point upset Wisconsin to win its first March Madness game.