• Loading stock data...
Friday, March 27, 2026

Retracted Bronny James Transfer Report Takes Media for a Ride

  • Bronny James’s future has been a constant source of speculation in the media for months. 
  • Andy Enfield recently leaving USC for SMU gave a false transfer report some legs.
James Snook-USA TODAY Sports

A report sent a shock through the college sports landscape Tuesday night: Bronny James was entering the transfer portal. 

Then it came out that he had done no such thing—yet. 

Veteran hoops reporter Dick Weiss tweeted that Bronny, the son of NBA legend LeBron James would enter the transfer portal after one season at Southern California. “Good for him,” Weiss wrote in the since-deleted tweet. “Needs to get away from the Hollywood hype. Best of luck to LeBron’s kid.”

Weiss ultimately retracted the report hours later, but not before outlets ran with it, and the speculation began as to where he could land. The recent news cycle gave legs to such a move. USC coach Andy Enfield recently left for Southern Methodist, and coaching changes correlate with player transfers. Additionally, Dru Joyce, LeBron’s high school teammate and close friend, recently became the head coach at Duquesne, taking over for their former high school coach Keith Dambrot, who retired after leading the Dukes to their first NCAA tournament in more than 40 years. Could a smaller school and familiar face help the younger James’s NBA prospects?

After the Lakers beat the Raptors in Toronto, LeBron couldn’t confirm Weiss’s report, casting immediate doubts upon its accuracy. Bronny hasn’t dealt with the media much since coming into the public eye, which has made his dad his pseudo-spokesperson. 

“I don’t know where it came from,” James said. “But at the end of the day Bronny is his own man. He has some tough decisions to make and, when he’s ready to make those decisions, he’ll let us all know. But as his family, we’ll support whatever he does.” 

Bronny’s first and perhaps only college season began with a scary cardiac arrest last summer, and a rocky year on the court.

LeBron has said he’d love to play with his son in the NBA before he retires, which would make them the first father and son to do so. Bronny declaring would also give buzz to an NBA draft that is considered to be among the worst in recent years, following a draft headlined by 7’4″ French sensation Victor Wembanyama. With the elder James set to be a free agent this summer, Bronny’s draft status could have major implications.

The Orange County Register reported in the wake of the Weiss post that Bronny was more likely to declare for the draft than change schools. Weiss ultimately deleted his original tweet, but the damage had been done. 

“Can’t confirm Bronny James story guys,” Weiss tweeted. “Still think its [sic] an idea whose time has come. make sense if it happens. I love the kid, think he could be a star elsewhere.”

Reputable recruiting sites such as On3 had already run with the report; On3 and other outlets scrambled to change their headlines.

Bronny has until April 27 to enter the NBA draft and May 1 to enter the transfer portal. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 22, 2026; Louisville, Kentucky, USA; Louisville Cardinals guard Reyna Scott (1) celebrates after time expires against the Louisville Cardinals at KFC Yum! Center

UVA Shows Anyone Can Win in Women’s Basketball—at a Price

Ohanian’s millions set a blueprint for winning in the NCAA.
Senate Capitol Hill

The Biggest Obstacle to a Bipartisan College Sports Bill

Democrats favor collective bargaining as a potential solution.
Mar 22, 2026; Tampa, FL, USA; Iowa Hawkeyes forward Cam Manyawu (3) shoots past Florida Gators forward Thomas Haugh (10) in the second half during a second round game of the men's 2026 NCAA Tournament at Benchmark International Arena. Mandatory Credit: Nathan Ray Seebeck-Imagn Images

March Madness Draws Record Viewership Through Two Rounds

Games across CBS, TNT, TBS, and truTV have averaged 10.1 million viewers.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.

North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout

The school said Tuesday night it would honor the coach’s contract.
Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.
March 24, 2026

4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16

Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.
March 24, 2026

How March Madness Turns Into a Mid-Major Coaching Raid

The carousel has already led more than half a dozen coaches to new homes.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
March 23, 2026

Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era

Five of the NCAA’s Sweet 16 coaches are 67 or older.
March 23, 2026

Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season

Peterson would not confirm whether he was declaring for the NBA draft.
March 22, 2026

This Year’s Cinderellas Aren’t Really Cinderellas—and They’re Rich

Texas, Iowa, and St. John’s all have more resources than previous underdogs.
Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
March 20, 2026

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.