Thursday, July 9, 2026

Retracted Bronny James Transfer Report Takes Media for a Ride

  • Bronny James’s future has been a constant source of speculation in the media for months. 
  • Andy Enfield recently leaving USC for SMU gave a false transfer report some legs.
James Snook-USA TODAY Sports

A report sent a shock through the college sports landscape Tuesday night: Bronny James was entering the transfer portal. 

Then it came out that he had done no such thing—yet. 

Veteran hoops reporter Dick Weiss tweeted that Bronny, the son of NBA legend LeBron James would enter the transfer portal after one season at Southern California. “Good for him,” Weiss wrote in the since-deleted tweet. “Needs to get away from the Hollywood hype. Best of luck to LeBron’s kid.”

Weiss ultimately retracted the report hours later, but not before outlets ran with it, and the speculation began as to where he could land. The recent news cycle gave legs to such a move. USC coach Andy Enfield recently left for Southern Methodist, and coaching changes correlate with player transfers. Additionally, Dru Joyce, LeBron’s high school teammate and close friend, recently became the head coach at Duquesne, taking over for their former high school coach Keith Dambrot, who retired after leading the Dukes to their first NCAA tournament in more than 40 years. Could a smaller school and familiar face help the younger James’s NBA prospects?

After the Lakers beat the Raptors in Toronto, LeBron couldn’t confirm Weiss’s report, casting immediate doubts upon its accuracy. Bronny hasn’t dealt with the media much since coming into the public eye, which has made his dad his pseudo-spokesperson. 

“I don’t know where it came from,” James said. “But at the end of the day Bronny is his own man. He has some tough decisions to make and, when he’s ready to make those decisions, he’ll let us all know. But as his family, we’ll support whatever he does.” 

Bronny’s first and perhaps only college season began with a scary cardiac arrest last summer, and a rocky year on the court.

LeBron has said he’d love to play with his son in the NBA before he retires, which would make them the first father and son to do so. Bronny declaring would also give buzz to an NBA draft that is considered to be among the worst in recent years, following a draft headlined by 7’4″ French sensation Victor Wembanyama. With the elder James set to be a free agent this summer, Bronny’s draft status could have major implications.

The Orange County Register reported in the wake of the Weiss post that Bronny was more likely to declare for the draft than change schools. Weiss ultimately deleted his original tweet, but the damage had been done. 

“Can’t confirm Bronny James story guys,” Weiss tweeted. “Still think its [sic] an idea whose time has come. make sense if it happens. I love the kid, think he could be a star elsewhere.”

Reputable recruiting sites such as On3 had already run with the report; On3 and other outlets scrambled to change their headlines.

Bronny has until April 27 to enter the NBA draft and May 1 to enter the transfer portal. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Big 12’s $20M Monster Jersey Patch Deal Too Cheap?

The deal, heralded as the first of its kind, drew criticism.

FBI Arrests Ex-College Hoops Player in Multimillion-Dollar Fraud Case

Kerr Kriisa played for Kentucky, West Virginia, Cincinnati, and Arizona between 2020 and 2026.

Brendan Sorsby Embraces 650-Day Wait for Chance at NFL Roster

The quarterback is a man without a home this fall.

After NFL and CFL Say No, UFL May Be Sorsby’s Best Option

The UFL appeared to confirm Sorsby would be eligible.
podcast thumbnail mobile
Front Office Sports Today

7/8/26 – USMNT Ratings, World Cup Bidding War, Big 12’s Monster Deal

0:00

Featured Today

Pillow Fight Championship

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
Aug 30, 2025; Colorado Springs, Colorado, USA; Bucknell Bison tight end Charlie Kreinbucher (82) runs the ball against Air Force Falcons defensive back Roger Jones Jr. (5) in the first quarter at Falcon Stadium.

Criminal Case Against Former Bucknell Coach Could Set Precedent

A Bucknell football player died in 2024 after collapsing at practice.
July 2, 2026

Pair of Merging D-II Schools Sue Conference That Kicked One Out

Ursuline College’s athletic recruiting and scheduling are being drastically impacted. 
Nov 25, 2016; Pullman, WA, USA; General view of the Pac-12 logo on the field before the game between the Washington Huskies and the Washington State Cougars at Martin Stadium. Mandatory Credit: James Snook-USA TODAY Sports
July 6, 2026

New Pac-12 Only FBS Conference Not Hosting Media Days

The Pac-12 is expanding from two to eight teams this season.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
June 28, 2026

College Sports Roster Spending Soars Beyond $20.5M Rev-Share Cap

The $20.5 million rev-share cap was a new floor for roster costs.
June 26, 2026

West Virginia AD: McAfee’s Value to School ‘Maybe Eight Figures’

The sports media star played at West Virginia nearly two decades ago.
Nov 22, 2025; University Park, Pennsylvania, USA; Penn State Nittany Lions running back Kaytron Allen (13) runs the ball into the end zone for a touchdown during the fourth quarter against the Nebraska Cornhuskers at Beaver Stadium.
June 25, 2026

Court Hands NCAA, Conferences Win in Fight Over NIL Enforcement

Schools are still going above the revenue-sharing cap.
June 25, 2026

The Clippers Have Innovated the NCAA Draft-and-Stash

No. 57 pick Narcisse Ngoy will still play for Auburn this season.