• Loading stock data...
Wednesday, December 11, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Report: YES Network to Launch Direct-to-Consumer Streaming Service

  • The Yankees are planning a direct-to-consumer streaming service for YES Network, president Randy Levine reportedly said.
  • New streaming deals have made it increasingly difficult for many fans to access games.
Jay Biggerstaff-USA TODAY Sports

The Yankees have yet another plan to follow a major TV trend in MLB: leaning into streaming.

The Yankees are planning a direct-to-consumer streaming service for YES Network, president Randy Levine told the “Carton and Roberts” show. The service will likely mimic that of the Red Sox’ NESN360. 

“You have to provide coverage for all of your fan base,” Levine reportedly said. “Younger fans tend to stream. You’re going to see a direct-to-consumer package come out from YES very, very soon.”

It also might provide some relief to a season-long lament from Yankees fans. New streaming deals have made it increasingly difficult for many fans to access games — even in the local market. 

The main example: the team’s deal with Prime Video, which broadcasts 21 Friday night Yankee games only to Prime customers.

“We have to do a much, much better job explaining to our fan base how to get to those games,” he said. “I think there are a lot of people who have Amazon Prime, who don’t even know they do, and don’t know how to get to the games. That’s on us, and we got to get better at that.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 15, 2024; Arlington, Texas, UNITED STATES; Mike Tyson (black gloves) fights Jake Paul (silver gloves) at AT&T Stadium.

Netflix Spectacle Made Tyson, Paul Top Trending U.S. Athletes of 2024: Google

The Yankees and Dodgers were among the top trending sports team searches in 2024.

More to A’s Offseason Spending Plans Than Meets the Eye

Revenue-sharing guidelines are helping fuel the increased spending.

Manfred Reinforces MLB Interest in Tampa Remaining Rays Home

The commissioner meets with state and county officials to support the Rays.

Have Mets Upended New York’s Baseball Hierarchy With Soto Deal?

The National League team sheds its image as an often-lovable underdog.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Sep 13, 2024; Bolingbrook, Illinois, USA; (Editors Notes: Caption Correction) Bryson DeChambeau of the Crushers GC and Brooks Koepka of the Smash GC shake hands after the first round of the LIV Golf Chicago tournament at Bolingbrook Golf Club.

DeChambeau, Koepka Hope Showdown Helps Unite LIV–PGA Tour

The golfers will compete against Rory McIlroy and Scottie Scheffler.
December 9, 2024

Amazon Breaks NFL Streaming Record (Again) With ‘TNF’ Ratings

The “Thursday Night Football” game drew 17.29 million viewers.
December 10, 2024

NBA Cup TV Ratings Down 10% Through Group Play

The NBA has faced stiff competition from other sports.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
December 6, 2024

NHL Winter Classic Shifts to New Year’s Eve Seeking Viewership Boost

The NHL moved its Winter Classic to December for the first time.
Randy Moss
December 6, 2024

Randy Moss Taking ‘Extended’ ESPN Leave With Health Issue

Moss had discussed it on Dec. 1 before stepping away.
December 5, 2024

Netflix Tackles Buffering Woes Just in Time for NFL, WWE Debuts

The streaming giant says it has “learned” from the Paul-Tyson fight.
Sep 28, 2024; Ile Bizard, Quebec, CAN; Max Homa of team U.S.A. putts on the first green during the foursomes (alternate) round of The Presidents Cup golf tournament.
December 5, 2024

The PGA Tour Wants More Players to Become Social Media Stars

YouTube golf is quickly gaining ground on the professional game.