• Loading stock data...
Monday, June 2, 2025

Report: Endorsements in Women’s Sports Grew 20% YoY

  • Endorsement deals with teams and leagues grew 21%, while deals with individual athletes climbed 18%.
  • Among athletes, Alex Morgan took the top spot with 27 endorsement deals.
Ray Acevedo-USA TODAY Sports

As the popularity of women’s sports continues to grow, sponsors are lining up to endorse female leagues, teams, and athletes in increasingly greater volume.

According to a new report from SponsorUnited — a sponsorship intelligence platform — the number of sponsorships across women’s professional sports grew 20% year-over-year.

Within that figure, endorsement deals with teams and leagues grew 21%, while deals with individual athletes climbed 18%.

WNBA’s 26th Season Sees Multiple Milestones on ESPN Networks

The entirety of this season’s games boasted 22% more viewers than last…
September 20, 2022

Finance companies led the way, notching the most deals overall (316) and seeing a 30% increase in the number of deals YoY.

  • Among athletes, American soccer superstar Alex Morgan took the top spot with 27 endorsement deals in 2022 — more than any NFL, NBA, MLB, MLS, or NHL athlete.
  • Serena Williams (26), Naomi Osaka (23), Lexi Thompson (21), and Leyla Fernandez (20) round out the top five.

The report also notes the importance of social media on the efficacy of these endorsements: College athletes like Olivia Dunne and Hanna Cavinder made waves in the report by the grace of their social media presences.

Indeed, Dunne, Iga Swiatek, and Alisha Lehmann each averaged more than one million engagements per sponsored social media post.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 22, 2025; Birmingham AL, USA; LSU gymnast Livvy Dunne stretches with teammates before Session 2 of the SEC Gymnastics Tournament at Legacy Arena in Birmingham, Alabama.

House Settlement Is Supposed to Take Effect in July. It’s Still Not..

College sports awaits which athlete compensation rules will govern the 2025 season.

WNBA Championship Ring Boom: ‘Way Bigger. Way More Diamonds’

The Liberty’s WNBA championship ring value soared to $60,000.

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.

Featured Today

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
May 24, 2025

Indiana Is the Center of the Basketball Universe—Thanks to Both Pro Teams

The Fever and Pacers are thriving at the same time.

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.