• Loading stock data...
Sunday, August 31, 2025
The biggest names in sports media. All in one room. Get your ticket now!

Report: Endorsements in Women’s Sports Grew 20% YoY

  • Endorsement deals with teams and leagues grew 21%, while deals with individual athletes climbed 18%.
  • Among athletes, Alex Morgan took the top spot with 27 endorsement deals.
Ray Acevedo-USA TODAY Sports

As the popularity of women’s sports continues to grow, sponsors are lining up to endorse female leagues, teams, and athletes in increasingly greater volume.

According to a new report from SponsorUnited — a sponsorship intelligence platform — the number of sponsorships across women’s professional sports grew 20% year-over-year.

Within that figure, endorsement deals with teams and leagues grew 21%, while deals with individual athletes climbed 18%.

WNBA’s 26th Season Sees Multiple Milestones on ESPN Networks

The entirety of this season’s games boasted 22% more viewers than last…
September 20, 2022

Finance companies led the way, notching the most deals overall (316) and seeing a 30% increase in the number of deals YoY.

  • Among athletes, American soccer superstar Alex Morgan took the top spot with 27 endorsement deals in 2022 — more than any NFL, NBA, MLB, MLS, or NHL athlete.
  • Serena Williams (26), Naomi Osaka (23), Lexi Thompson (21), and Leyla Fernandez (20) round out the top five.

The report also notes the importance of social media on the efficacy of these endorsements: College athletes like Olivia Dunne and Hanna Cavinder made waves in the report by the grace of their social media presences.

Indeed, Dunne, Iga Swiatek, and Alisha Lehmann each averaged more than one million engagements per sponsored social media post.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dallas Wings

WNBA Teams Desperate to Expand Rosters Amid ‘Extreme Hardship’ 

The Wings are scrambling to field eight players Friday night.
Candace Parker

Candace Parker Not a WNBA Owner Yet, but Her Business Is Booming

Her WNBA peers say she made the blueprint for earning off the court.

Who Are the Richest MLB Owners?

MLB owners are among the wealthiest people in the U.S.

Fox, YouTube TV Reach Deal, Avoiding CFB Blackout

Saturday’s Texas-Ohio State college football game will be fully distributed

Featured Today

Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
Sponsored

Gareth Bale on MLS vs EPL, Retirement & Buying Cardiff City

Gareth Bale shares his post-soccer business playbook.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.