• Loading stock data...
Sunday, October 13, 2024
The Best Employers in Sports survey is now open! Take the survey

Reggie Bush Suing NCAA Again, This Time for NIL Back Pay

  • Bush has a separate lawsuit against the NCAA over defamation ongoing.
  • His lawsuit is similar to the recent one from the 1983 NC State hoops team.
A picture of Reggie Bush
Kirby Lee-Imagn Images

Reggie Bush is suing the NCAA again. 

The former USC star and Heisman Trophy winner has filed a lawsuit against his alma mater, the NCAA, and Pac-12 Conference over exploitation of his NIL (name, image, and likeness) during his time with the Trojans. The lawsuit is similar to one filed this summer by players from the 1983 NC State men’s basketball team.

The legendary former running back led the Trojans to a national title in 2004, but he had his Heisman from that year stripped due to improper benefits. The Heisman Trust returned that trophy earlier this year, citing changes in NIL payment rules.

Despite the NCAA investigation and punishment, his school continued to benefit from his likeness, profiting through media rights, merchandise, and the like, the lawsuit says.

“This case is not just about seeking justice for Reggie Bush; it’s about setting a precedent for the fair treatment of all college athletes, said Evan Selik, one of Bush’s lawyers, in a statement. “Our goal is to rectify this injustice and pave the way for a system where athletes are rightfully recognized, compensated and treated fairly for their contributions.”

Bush has another lawsuit with the NCAA for defamation after a spokesperson for the organization said Bush was part of “pay-for-play arrangements.” A Indiana Commercial Court judge denied the NCAA’s request to dismiss the case in May.

Both Bush’s latest lawsuit and the NC State cases are part of a string of recent legal challenges over unpaid NIL. Neither is eligible for the ongoing House v. NCAA class-action lawsuit that could see almost $3 billion in damages distributed to athletes four years before its filing, which dates back to the 2016 collegiate season. The case could have implications on revenue sharing and pay-for-play whenever it gets settled. 

“We appreciate that the new administration at USC is trying to pick up the pieces of the former administrations’ unjust and improper handling of Reggie Bush, however, the delay in fixing this speaks volumes,” said Levi G. McCathern II, another one of Bush’s attorneys. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sep 15, 2024; Kansas City, Missouri, USA; Kansas City Chiefs fans celebrate after a touchdown by Kansas City Chiefs wide receiver Rashee Rice (4) during the first half against the Cincinnati Bengals at GEHA Field at Arrowhead Stadium.

‘This Is My Whole Life’: How Swifties Became NFL Superfans

The “Chiefties” have arrived. And they are “fully committed” to football.
Sep 21, 2024; Boulder, Colorado, USA; Colorado Buffaloes quarterback Shedeur Sanders (2) walks through Buff Walk before the game against the Baylor Bears at Folsom Field.
opinion

The NIL Era Is a Wild West. Is Anyone Surprised?

Amateurism is dead and college athletes are professionals. How’s that working out?

ESPN Expands ‘Monday Night Football’ on ABC With Six Additional Games

The 2024 slate of dual-network NFL coverage now looks much more like last year’s.
Jul 20, 2024; London, United Kingdom; The New Balance FuelCell MD-X spikes worn by Gabrielle Thomas aka Gabby Thomas (USA) in the women's 200m during the London Athletics Meet at London Stadium.

Olympic Sprinter Sues New Balance Over ‘Cracked’ Shoes

Khamica Bingham is a two-time Olympic sprinter for Canada.
podcast thumbnail mobile
Front Office Sports Today

The FOS Interview: Golden State Valkyries Coach Natalie Nakase

0:00

Featured Today

‘We’re Ready for FBS’: Sacramento State Is Serious About the Jump

How the Hornets got themselves on the short list of potential call-ups.
Duante' Abercrombie News Ch.4 interview
October 9, 2024

Tennessee State’s Ambitious Plan to Launch an HBCU Hockey Program

TSU has big plans, but the university is facing an existential dilemma.
October 8, 2024

Ryan Smith Sees Salt Lake City As Next Vegas-Like Sports Town

Utah Hockey Club’s owner says all the pieces are falling into place.
October 8, 2024

How the WWE’s Farm Circuit Became a Primetime Draw

NXT produces generational talent—and it occupies a new prime-time network slot.
Sep 1, 2024; Paradise, Nevada, USA; Big 10 commissioner Tony Petitti (left) and SEC commissioner Greg Sankey attend the game between the LSU Tigers and the Southern California Trojans at Allegiant Stadium.

SEC, Big Ten Commissioners Have No Interest in Super-League Proposals

The comments were made during a first-of-its-kind joint meeting.
October 9, 2024

Duke Men’s Basketball GM Explains How She’d Avoid UNLV NIL Disaster

Rachel Baker was one of the first hires as a college GM.
October 9, 2024

Why CFB Super-League Proposals Are Likely Doomed

Could a college football super league work one day in the future?
Sponsored

Rivalries Reign Across Red River and the Beltway, London Calling

According to data from TickPick, renewed battles between bitter foes are spiking ticket prices.
Sep 6, 2024; Dallas, Texas, USA; Big 12 Commissioner Brett Yormark before the game between the Southern Methodist Mustangs and the Brigham Young Cougars at Gerald J. Ford Stadium.
October 8, 2024

Big 12’s Brett Yormark Doesn’t ‘Wake Up Thinking’ About SEC, Big Ten

Big 12’s commissioner says he isn’t concerned about reports of a Big Ten–SEC scheduling alliance.
October 7, 2024

Vandy Trying to Cash In on Upset

Vanderbilt quarterback Diego Pavia is looking for new NIL deals.
The NCAA logo on a football field
October 7, 2024

Landmark House Settlement to Pay College Athletes Gets Preliminary Approval From Judge

The deal in House v. NCAA previously appeared to be in jeopardy.
October 6, 2024

Vandy, Arkansas Fined After Upsets

The two schools’ fanbases ran onto the fields after games ended.