... ...
Thursday, September 17, 2026

Redefining Rosters: Transfer Portal Surge Is Transforming College Hoops

  • Activity thus far on the transfer portal is up by more than 25% compared to last year.
  • Coaches lament that ‘poaching is real’ as players pursue more lucrative NIL deals.
Robert Deutsch-USA TODAY Sports

Welcome to the transactional era of college basketball.

Even before the final game of the season is played tonight with the men’s March Madness championship clash in Phoenix, the sport has been turned upside down by an unprecedented expansion of the transfer portal. As of Sunday, 1,450 men’s Division I players had entered the portal, according to Verbal Commits, up by more than 25% from a comparable point last year, and recently boosted with the addition of Bronny James, son of NBA superstar LeBron James. Ultimately, that number is expected to reach 2,000, amounting to nearly half of all college basketball players. 

That surge in the number of players looking to change schools has created two very specific dynamics within the sport, both of which are being widely criticized:

  • NIL bidding: There’s been a sharp rise in the number of players operating on a year-to-year basis with a given school, and it’s openly pitting programs against one another in search of the best deal financially for their name, image, and likeness rights. Prep Scouting’s Chas Wolfe reported last week that former Wisconsin guard AJ Storr is seeking $1 million to transfer. Kansas, according to Wolfe’s report, countered with a $750,000 bid that Storr declined. Storr’s next school, if he doesn’t enter the NBA draft, will be his third after starting his collegiate career at St. John’s. Storr’s former coach, Wisconsin’s Greg Gard, told WNRW-Radio that in this new era, “poaching is real.”
  • Veteran experience: There’s currently a movement within college basketball toward older players, many of whom are exercising their additional year of eligibility granted as a result of the COVID-19 pandemic. Early in the tournament, Kentucky coach John Calipari lamented, “All of a sudden [the sport has] gotten really old. So we’re playing teams that our average age is 19, [and] their average age is 24 or 25. So do I change because of that?”

Even this year’s Final Four showcased how the sport has quickly changed. NC State’s DJ Burns (above, right), one of the breakout stars of March Madness, is also at his third school and will turn 24 this fall. The Wolfpack, meanwhile, built their entire starting squad out of the portal as opposed to traditional recruiting of high school players.

“I like the portal a lot, [but] I wish we didn’t have to deal with it at this time,” said NC State coach Kevin Keatts, prior to the team’s semifinal loss on Saturday to Purdue. “We’ve done pretty good in the portal, so I’m excited about it. I got [Burns] out of the portal. All five of our starters are from the portal. I got to be a big fan of it. But I do say this: You have to be careful who you get from the portal. You have to get guys who fit into what you believe in and have the same vision that you have.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Hawkeye and Oregon fans gather for FOX’s Big Noon Kickoff Nov. 8, 2025 in front of the Old Capitol Building on the University of Iowa Campus in Iowa City, Iowa.

College Football’s London Debut Brings Big Opportunity for Fox

Kansas and Arizona State are facing off at Wembley Stadium.
Landry Kiffin/Fifth Year

Lane Kiffin’s Daughter Seizes CFB Spotlight With Clothing Venture

“Having a family involved in college sports helps from a marketing perspective.”

Florida Senators Oppose College Sports Bill Due to Miami, FSU Ambitions

The Protect College Sports Act is moving through the Senate.
Sam Leavitt LSU

Sam Leavitt’s Injury Tag Sparks Skepticism Ahead of LSU–Ole Miss

Lane Kiffin has previously faced criticism for his handling of injury reports.
podcast thumbnail mobile
Front Office Sports Today

9/17/26 – CFB Ratings Surge, Joe Buck’s $108M Deal, Knicks Ticket Shock

0:00

Featured Today

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
Sep 6, 2025; Charlotte, North Carolina, USA; North Carolina Tar Heels defensive coach Steve Belichick during the first quarter against the Charlotte 49ers at Jerry Richardson Stadium. Mandatory Credit: Jim Dedmon-Imagn Images

Steve Belichick Resigns As North Carolina Closes Investigation

Steve Belichick has been on medical leave since August.
Texas Longhorns quarterback Arch Manning (16) looks to throw over Ohio State Buckeyes linebacker Payton Pierce (26) during the NCAA football game at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.
September 16, 2026

CFB Viewership Off to Hot Start After Texas–Ohio State Thriller

ABC averaged nearly 14 million viewers Saturday night.
Jay Williams Asset Class Front Office Sports
Exclusive
September 16, 2026

Jay Williams: ‘We All Participated’ in Cash Payments Before NIL

Williams said the payments came in “duffel bags” during the playful exchange.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
September 15, 2026

Senators Stage Effort to Pass the Protect College Sports Act

An opposition coalition has formed to block the bill.
Nov 28, 2025; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning warms up before a game against the Texas A&M Aggies at Darrell K Royal-Texas Memorial Stadium. Mandatory Credit: Scott Wachter-Imagn Images
September 15, 2026

Arch Manning Apologizes to Holly Rowe for Joking About AI Video

Rowe says that she accepted Manning’s apology.
Sep 12, 2026; Baton Rouge, Louisiana, USA; LSU Tigers head coach Lane Kiffin reacts to an intercept by Louisiana Tech Bulldogs during the first half at Tiger Stadium. Mandatory Credit: Stephen Lew-Imagn Images
September 15, 2026

Oxford Bulking Up Police Presence for Lane Kiffin’s Return

Ole Miss coach Pete Golding asked fans to be rowdy but respectful.
Ohio State Buckeyes safety Jaylen McClain (8) reacts to a missed interception during the NCAA football game against the Texas Longhorns at Darrell K Royal–Texas Memorial Stadium in Austin, Texas on Sept. 12, 2026. Texas won 24-23.
September 14, 2026

How the 12-Team CFP Is Treating Ohio State and Oregon Differently

Meanwhile, Oklahoma’s and Oregon’s playoff odds took significant hits.