Saturday, May 30, 2026

Redefining Rosters: Transfer Portal Surge Is Transforming College Hoops

  • Activity thus far on the transfer portal is up by more than 25% compared to last year.
  • Coaches lament that ‘poaching is real’ as players pursue more lucrative NIL deals.
Robert Deutsch-USA TODAY Sports

Welcome to the transactional era of college basketball.

Even before the final game of the season is played tonight with the men’s March Madness championship clash in Phoenix, the sport has been turned upside down by an unprecedented expansion of the transfer portal. As of Sunday, 1,450 men’s Division I players had entered the portal, according to Verbal Commits, up by more than 25% from a comparable point last year, and recently boosted with the addition of Bronny James, son of NBA superstar LeBron James. Ultimately, that number is expected to reach 2,000, amounting to nearly half of all college basketball players. 

That surge in the number of players looking to change schools has created two very specific dynamics within the sport, both of which are being widely criticized:

  • NIL bidding: There’s been a sharp rise in the number of players operating on a year-to-year basis with a given school, and it’s openly pitting programs against one another in search of the best deal financially for their name, image, and likeness rights. Prep Scouting’s Chas Wolfe reported last week that former Wisconsin guard AJ Storr is seeking $1 million to transfer. Kansas, according to Wolfe’s report, countered with a $750,000 bid that Storr declined. Storr’s next school, if he doesn’t enter the NBA draft, will be his third after starting his collegiate career at St. John’s. Storr’s former coach, Wisconsin’s Greg Gard, told WNRW-Radio that in this new era, “poaching is real.”
  • Veteran experience: There’s currently a movement within college basketball toward older players, many of whom are exercising their additional year of eligibility granted as a result of the COVID-19 pandemic. Early in the tournament, Kentucky coach John Calipari lamented, “All of a sudden [the sport has] gotten really old. So we’re playing teams that our average age is 19, [and] their average age is 24 or 25. So do I change because of that?”

Even this year’s Final Four showcased how the sport has quickly changed. NC State’s DJ Burns (above, right), one of the breakout stars of March Madness, is also at his third school and will turn 24 this fall. The Wolfpack, meanwhile, built their entire starting squad out of the portal as opposed to traditional recruiting of high school players.

“I like the portal a lot, [but] I wish we didn’t have to deal with it at this time,” said NC State coach Kevin Keatts, prior to the team’s semifinal loss on Saturday to Purdue. “We’ve done pretty good in the portal, so I’m excited about it. I got [Burns] out of the portal. All five of our starters are from the portal. I got to be a big fan of it. But I do say this: You have to be careful who you get from the portal. You have to get guys who fit into what you believe in and have the same vision that you have.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 6, 2025; Arlington, TX, USA; BYU Cougars safety Faletau Satuala (11) tackles Texas Tech Red Raiders tight end Terrance Carter Jr. (7) during the game between the Red Raiders and the Cougars at AT&T Stadium.

Big 12 Spring Meetings: CFP Expansion and Private-Capital Deal

Most Big 12 leaders support a 24-team CFP, though execution is unclear.
Mar 19, 2025; Sacramento, California, USA; Cleveland Cavaliers forward/center Tristan Thompson (13) responds to a fan during the fourth quarter Sacramento Kings at Golden 1 Center.

Tristan Thompson Sues After Crypto Company Ends His Deal Early

Thompson says the company promised him $2 million worth of tokens.
Nov 28, 2025; Atlanta, Georgia, USA; A general view of the the line of scrimmaged during a game between the Georgia Tech Yellow Jackets and Georgia Bulldogs in the first quarter at Mercedes-Benz Stadium.

At SEC Spring Meetings, a Consensus on Problems, but Not Solutions

Georgia discussed a “breakaway,” where the SEC would set or enforce its own rules.

Big 12 Commish Already Eyeing Next Media Deal, Bigger Payday

The conference’s media deals with Fox and ESPN run through this decade.

Featured Today

Frances Cabral-Delaney

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.
Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field
May 28, 2026

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium
May 26, 2026

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.

Big 12 Coaches Unanimously Back 24-Team CFP Expansion

Every coach voted for a 24-team playoff on Thursday.
Ted Cruz
May 27, 2026

Senators Introduce Long-Awaited Bipartisan College Sports Bill

The bill comes one week after the House canceled another vote on the SCORE Act.
May 27, 2026

Big 12 Coaches Back March Madness Expansion: Bigger Is Better

Next year’s tournament will expand from 68 to 76 teams.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Texas Tech's Brendan Sorsby goes through warmups before the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.
May 27, 2026

NCAA Denial Sends Brendan Sorsby Eligibility Fight to Court

A hearing for Sorsby’s lawsuit is scheduled for June 1.
Florida head coach Jon Sumrall speaks after spring practice at Sanders Practice Fields in Gainesville, FL on Tuesday, April 7, 2026. [Alan Youngblood/Gainesville Sun]
May 26, 2026

No Consensus Among SEC Coaches Over CFP Expansion

“I’m really more worried about the financial burden that we’re under right now.”
Dec 31, 2025; Orlando, FL, USA; Texas Longhorns quarterback Arch Manning (16) runs with the ball against the Michigan Wolverines during the first half at Camping World Stadium.
May 25, 2026

Sankey: No Decision on CFP Expansion Expected This Week

Sankey said the meeting was the most-anticipated of any in recent memory.
May 22, 2026

Southern Schools Silent on Proposed Black Athlete Boycott

The campaign asks Black athletes, fans to boycott several southern athletic departments.