Tuesday September 26, 2023
The Best Employers in Sports Survey is Now Open!

Red Sox Reportedly Strike $170M Jersey Patch Deal

  • The Boston Red Sox reportedly have a deal on a jersey patch sponsorship.
  • The pact with MassMutual is for at least $170 million over 10 years.
Boston-Red-Sox
Brian Fluharty-USA TODAY Sports
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own

Jamie Erdahl joins to discuss her career and the growth of “Good Morning Football.”
Listen Now
September 25, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

The Boston Red Sox are sliding in the standings, but their brand is as valuable as ever.

The team reportedly agreed to MLB’s largest jersey patch deal to date with Massachusetts-based insurance provider MassMutual.

  • The pact is reportedly for 10 years at a base rate of $17 million per year. The deal could reach $20 million annually based on performance metrics. 
  • The deal nearly doubles the annual rate of the league’s only other patch deal, a four-year, $28-million agreement between Motorola and the San Diego Padres.
  • MassMutual also has a sponsorship deal with the NHL.

MLB opened the door to jersey patch sponsorships in the collective bargaining agreement agreed to in March, following a 99-day lockout.

New York, New York

The Red Sox deal sets a new bar for jersey patch deals, with several high-profile teams still negotiating deals.

The New York Mets are seeking a $25 million deal, according to a source that spoke with Sports Business Journal. The New York Yankees, the league’s most valuable team at $6 billion, per Forbes, has hired consulting company Legends to negotiate a deal.

Last year, MLB struck a deal with crypto exchange FTX that included a jersey patch on umpire uniforms.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Diamondbacks Push For Public Help To Upgrade Chase Field

MLB club seeks public-private deal to improve aging ballpark
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

Royals Miss Self-Imposed Deadline To Select Stadium Site

Ongoing discussions with Jackson, Clay Counties prompt timetable shift
Sponsored

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.
podcast thumbnail mobile
Front Office Sports Today

How Jamie Erdahl Made Good Morning Football Her Own

0:00
0:00

Featured Today

Rob-Manfred-MLB

Oakland-MLB Relationship Devolves Into Next-Level Toxicity

Commissioner, mayor have very different accounts of July meeting
Jacksonville Jaguars Team President Mark Lamping addressed community members at Strings Sports Brewery on Main Street for the first of 14 planned town hall sessions to present the team's plans for the new "stadium of the future" complex and address the public concerns.
September 25, 2023

Jacksonville Jaguars President Walks Back Stadium ‘Threat’

"Viewing those comments as a threat to leave Jacksonville isn't correct."
Chatri Sityodtong
September 25, 2023

ONE Championship's Quest To Challenge Rival UFC Through U.S. Expansion

Leveraging its Amazon deal, ONE Championship seeks to expand in U.S.
Savannah-Bananas
September 24, 2023

Savannah Bananas Break All The Rules To Hit The Mainstream

Team concludes 2023 tour with even-bigger plans for next year

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Hollywood Writers' Deal Would Boost Sports Networks and Agencies

Several major sports media entities, talent agencies exposed to strike's effects
September 21, 2023

TKO Makes First Big Move After WWE-UFC Merger

Investors drop TKO shares by 15% following SmackDown rights deal
September 15, 2023

Goldman Sachs Opens Door For Clients To Invest In Sports Teams

Firm initiative opens new opportunities for wealthiest clients
An Everton player displays shirt sponsor Stake.com, a gambling company, during a match.
September 15, 2023

Everton Acquisition By 777 Partners Extends U.S. Presence in Premier League

American entities now control half of Premier League clubs
September 12, 2023

TKO $21B Merger Closes With Aggressive Ambitions

Newly created company looks to accelerate existing growth trajectory
CAA
September 7, 2023

Pinault Completes Landmark $7B Acquisition Of CAA

Major talent agency now in control of French billionaire
PFL Bellator
exclusive
September 1, 2023

Professional Fighters League in Discussions to Acquire Bellator

The Professional Fighters League is seeking to purchase Bellator MMA.
CAA logo on side on building
August 31, 2023

French Billionaire Nears $7B Deal For Talent Agency CAA

Pinault showing confidence in agency business despite existential challenges