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Saturday, June 22, 2024

Red Bull Racing Adds Oracle To Name In $500M Deal

Red-Bull-Racing
Red Bull Racing/Design: Alex Brooks

Formula 1’s Red Bull Racing team has formally reintroduced itself as Oracle Red Bull Racing in a reported five-year, $500 million title sponsorship deal with the technology firm.

Oracle Red Bull Racing also unveiled its new car, the RB18, with Max Verstappen behind the wheel once again. 

Teams introduced for the upcoming season have a cost cap of $145 million. Red Bull team principal Christian Horner told The Associated Press that the deal will help the team force efficiency despite the new financial regulations. 

The 2021 World Championship-winning team used Oracle Cloud Infrastructure last year, but the entities are enhancing their relationship to “further improve race strategy, engine development, and projects within Red Bull Advanced Technologies.”

  • The team ran 1,000 times more race simulations in 2021 than the previous year using OCI, helping improve accuracy.
  • Simulation speed jumped by 10 times, assisting race strategists in making quick decisions.
  • OCI also reduced costs of simulations.

Red Bull Gives Oracle Wings

There were a few other initiatives included in the team’s announcement.

The companies launched The Red Bull Racing Paddock last year, a loyalty platform powered by OCI for fans that allows a direct line of communication with the team. More features will be unveiled this year, including the ability to create content.

Oracle is also working with Red Bull Powertrains to develop F1 engines set to debut in 2026, and partnering with Red Bull Advanced Technologies to “develop the next generation of world-class drivers.”

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