• Loading stock data...
Wednesday, July 17, 2024
Join us this September for Tuned In Request to Attend

Record $75M Kit Deal Suggests Glazers May Never Sell Manchester United

  • A new kit sponsorship deal for Manchester United will bring in $75 million a year.
  • The Premier League club has been receiving less than $60 million under its current deal.
Manchester United forward Marcus Rashford celebrates with teammates after scoring.
Manchester United FC

Manchester United’s latest record-breaking deal is further evidence that the Glazers may have no interest in selling the Premier League club — despite strong protests from its supporters.

American tech giant Qualcomm is taking over Manchester United’s main shirt sponsorship in what is the most lucrative kit deal in the world, according to multiple reports. The company will pay $75 million annually to display its Snapdragon brand. 

TeamViewer has been paying nearly $56 million a year for those rights, which will now end after this season.

Rumors are rampant that the Glazers could sell Man United, but the controversial club owners continue racking up record revenues despite failing to win a Premier League title since 2013. In July, the club extended its deal with Adidas to make its uniforms for a staggering annual fee of $115 million — more than any other English club.

The Glazers haven’t commented publicly about a potential sale in months after pushing back any formal process at the end of last season.

European Conquest

While some U.S. major sports leagues have begun to allow small jersey sponsorship, the deals pale in comparison to the likes of top European soccer pacts. 

The New York Yankees are receiving $25 million per year from their new jersey sponsor, while the Los Angeles Lakers and Golden State Warriors are getting $20 million annually.

Manchester United’s $75 million more than doubles even the most expensive stadium naming rights deals in the U.S., like the $35 million Crypto.com Arena deal.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB’s Newest Power Couple: Skenes, Dunne Make Waves Beyond Diamond

The star Pirates rookie and his NIL influencer girlfriend turn heads at MLB’s All-Star Game.

Record Soccer Viewership in U.S. Despite Copa América’s Finish

The Euro 2024 final was Fox’s most-watched non–World Cup soccer broadcast ever.
Jul 4, 2024; Bronx, New York, USA; New York Yankees right fielder Juan Soto (22) reacts after hitting a two run home run in the seventh inning against the Cincinnati Reds at Yankee Stadium.

The $500 Million Juan Soto Question Lingers at MLB’s All-Star Game

Yankees superstar could attract second-largest player contract in U.S. team sports history.
podcast thumbnail mobile
Front Office Sports Today

A First Hand Report of the Copa America Chaos

0:00

Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.
July 14, 2024

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.
July 13, 2024

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’

Braves’ Bold Plans, Political Backdrop Shape All-Star Game Prep

The Braves plan a series of upgrades to Truist Park while looking to avoid dwelling on state politics.
Jun 23, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Pirates starting pitcher Paul Skenes (right) reacts as he talks with pitcher Jared Jones (left) after the seventh inning against the Tampa Bay Rays at PNC Park.
July 12, 2024

The Pirates Are Facing Political Pressure to Play Better

Pennsylvania state representatives call on the MLB club to boost its payroll.
July 17, 2024

Angel City FC Sale Official at Record $250 Million Valuation

Disney CEO Bob Iger and wife Willow Bay now control the club.
Sponsored

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Apr 12, 2024; Sacramento, California, USA; Phoenix Suns guard Grayson Allen (8) and guard Devin Booker (1) and guard Bradley Beal (3) and forward Royce O'Neale (00) and forward Kevin Durant (35) huddle up before the final seconds of the fourth quarter at Golden 1 Center.
July 12, 2024

The Suns Have Entered the NBA’s Uncharted, Punitive Territory

The NBA’s first $400 million team between payroll and projected luxury tax.
July 12, 2024

Oakland Minor League Baseball Team Experimenting With Fan Ownership

The Ballers say more than 1,000 people have registered interest.
Oct 5, 2023; Landover, Maryland, USA; Washington Commanders owner Josh Harris with fans before the game against the Chicago Bears at FedExField.
July 11, 2024

Parts of the Commanders’ Past Finding Their Way Into Harris Era

The team is developing plans to honor former logo designer next season.
Jul 1, 2024; Kansas City, Missouri, USA; United States head coach Gregg Berhalter talks with midfielder Weston McKennie (8) during the second half of a Copa America match against Uruguay at Arrowhead Stadium.
July 11, 2024

U.S. Soccer May Go Big-Game Hunting for Its Next Men’s Head Coach

Gregg Berhalter was officially fired Wednesday.