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Sunday, May 19, 2024

Real Salt Lake Inks Major Stadium Naming Rights Deal

  • Formerly known as Rio Tinto Stadium, the venue will be renamed America First Field.
  • Previously, global mining company Rio Tinto paid $2 million annually for naming rights.
Jeffrey Swinger-USA TODAY Sports

Major League Soccer club Real Salt Lake has reportedly secured a stadium naming rights deal with America First Credit Union worth nearly $100 million over 15 years, per Sportico.

As part of the pact, America First — a federally chartered credit union based in Utah that has partnered with RSL since 2005 — will have branding and activations throughout the venue.

  • Formerly known as Rio Tinto Stadium, the venue will be renamed America First Field.
  • Previously, global mining company Rio Tinto paid $2 million annually for naming rights.

In January, Smith Entertainment Group and David Blitzer — co-owner of the Philadelphia 76ers, New Jersey Devils, Cleveland Guardians, and Crystal Palace — purchased RSL for $400 million.

The deal included private equity firm and MLB, NBA, NHL, and PLL investor Arctos Sports Partners as a limited partner.

More New Names

On Monday, Inter Miami — co-owned by David Beckham — struck a training facility naming rights deal with Florida Blue, the state’s Blue Cross Blue Shield healthcare company.

Located in Fort Lauderdale, the 50,000-square-foot facility — now known as the Florida Blue Training Center — opened in 2020 and cost $60 million to build.

Inter Miami is nearing a deal for a new $1 billion stadium and complex.

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