• Loading stock data...
Sunday, May 19, 2024

Real Salt Lake Inks Major Stadium Naming Rights Deal

  • Formerly known as Rio Tinto Stadium, the venue will be renamed America First Field.
  • Previously, global mining company Rio Tinto paid $2 million annually for naming rights.
Jeffrey Swinger-USA TODAY Sports

Major League Soccer club Real Salt Lake has reportedly secured a stadium naming rights deal with America First Credit Union worth nearly $100 million over 15 years, per Sportico.

As part of the pact, America First — a federally chartered credit union based in Utah that has partnered with RSL since 2005 — will have branding and activations throughout the venue.

  • Formerly known as Rio Tinto Stadium, the venue will be renamed America First Field.
  • Previously, global mining company Rio Tinto paid $2 million annually for naming rights.

In January, Smith Entertainment Group and David Blitzer — co-owner of the Philadelphia 76ers, New Jersey Devils, Cleveland Guardians, and Crystal Palace — purchased RSL for $400 million.

The deal included private equity firm and MLB, NBA, NHL, and PLL investor Arctos Sports Partners as a limited partner.

More New Names

On Monday, Inter Miami — co-owned by David Beckham — struck a training facility naming rights deal with Florida Blue, the state’s Blue Cross Blue Shield healthcare company.

Located in Fort Lauderdale, the 50,000-square-foot facility — now known as the Florida Blue Training Center — opened in 2020 and cost $60 million to build.

Inter Miami is nearing a deal for a new $1 billion stadium and complex.

Copy Link
Link Copied
Link Copied

What to Read

Mets Owner Faces Backlash After Tweet Sparks Trade Speculation

Mets owner Steve Cohen is walking back a now deleted tweet that further riled an impatient fan base.

DSG’s Path to Revival Faces Major Pushback from MLB, NBA, and NHL

Three major pro leagues raise further concerns about the bankrupt Bally Sports parent.

Is There a Sneakerhead Culture for Soccer Jerseys? PE Firm Thinks So

The Chernin Group invests $38.5 million in a U.K.-based seller of vintage jerseys.

Lawsuit: Blackhawks Lured Indigenous Consultant With False Promise of Changing Logo

The consultant claims the team failed to keep promises, including changing its logo.
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court


Featured Today

Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

How an ‘Extremely, Extremely Rare’ Contract Created the Villanova Knicks

Josh Hart’s second contract was unique in its structure, his agent and an expert say.
April 23, 2024

Caitlin Clark’s Nike Deal Reportedly Worth $28 Million Over Eight Years

The deal would become the largest for a women’s basketball player.
May 6, 2024

Potential Everton Buyer Accused of Enormous Fraud in Lawsuit

Miami-based 777 Partners faces its biggest legal blow yet.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
April 22, 2024

Apple Reportedly Close To Winning Broadcast Rights for Club World Cup

Apple’s deal would be FIFA’s first single worldwide broadcast contract.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 18, 2024

NBA Media Rights Likely Headed for Open Market Next Week

The league is reportedly letting Monday’s deadline pass without a deal.
April 18, 2024

Caitlin Clark ‘Nearing’ $20 Million-Plus Nike Deal: Report

Clark had an NIL deal with Nike at Iowa as well.