• Loading stock data...
Friday, May 30, 2025

Real Madrid Inks $381M Deal to Transform Iconic Stadium

  • The deal will allow Real Madrid to host concerts and other events.
  • Real Madrid is the second-most valuable soccer team in the world at $4.75 billion.
Real Madrid

Real Madrid has signed a $381 million deal with investment group Sixth Street and entertainment experiences company Legends to host concerts and other events at the La Liga club’s 81,000-seat stadium. 

The capital will allow Real Madrid to create additional streams of revenue as it works to alleviate financial losses caused by the pandemic. In 2020, Real Madrid saw its income fall by 8% compared to the previous year, but the club remains the second-most-valuable soccer team in the world at $4.75 billion, just behind La Liga rival FC Barcelona at $4.76 billion. 

  • A new company will manage the stadium and proceeds from its events.
  • The proceeds will be split 70% for Real Madrid and 30% for Sixth Street.
  • The deal will run for 20 years.

A deal between the three entities comes as no surprise. Legends has led Real Madrid’s retail strategy since 2020, and a year later Sixth Street acquired a majority stake in Legends, valuing the company at $1.35 billion. In January, Legends and Real Madrid agreed to a 25-year pact to host non-sports events at Santiago Bernabéu stadium, the club’s home field since 1947. 

Perfect Timing

Real Madrid’s desire to make the Bernabéu a facility that hosts more than just soccer games comes as it undergoes major renovations, which include a retractable roof and a new pitch.

The club secured an initial loan of $651 million in April 2019 for the project and in December 2021 it received a $255 million loan from JPMorgan and Bank of America.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s World Takeover: League Unveils 7 Matchups Across 5 Countries in 2025

The NFL’s 2025 global games will span five countries across two continents.
Bill Chisholm
exclusive

Celtics Buyer Has Secured Enough Funding to Close Deal 

The deal will be finalized in the next week or so.
blue clay tennis court

Power Outage Halts Madrid Open Tennis Tournament

The major outage across Spain and Portugal suspended Monday’s matches.
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.

Featured Today

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
May 24, 2025

Indiana Is the Center of the Basketball Universe—Thanks to Both Pro Teams

The Fever and Pacers are thriving at the same time.
Around the Horn - October 26, 2020
May 23, 2025

‘Quirky, Nutty, Bombastic’: 10 ‘Around the Horn’ Faces on Their Top Moments

“A quirky, nutty, bombastic, mostly wrong, sometimes right, crazy sports family.”
Feb 14, 2024; Kansas City, MO, USA; A general view of the Kansas City Royals 1985 and 2015 World Series championships on the scoreboard at Kauffman Stadium at the Truman Sports Complex.

Chiefs, Royals Stadium Public Funding Standoff Nears Endgame

Missouri legislators will review stadium bonds for the Chiefs and Royals.
Gillette
May 21, 2025

Boston NWSL Team to Play at Gillette After Legal Fight Delayed Own..

The team beat a lawsuit from locals against their stadium in April.
U.S. Women's Golf
May 27, 2025

U.S Women’s Open Will Play on Courses Once Reserved for Men

Erin Hills Golf Course in Wisconsin is hosting this week’s tournament.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
Sep 25, 2022; Chicago, Illinois, USA; A general view of Soldier Field before a game between the Chicago Bears and the Houston Texans. Chicago defeated Houston 23-20.
May 19, 2025

Bears Pivot to Suburbs As $4.7B Downtown Stadium Plans Dim

The NFL team has reversed course on its lavish plans.
May 18, 2025

Final Preakness Stakes at ‘Pimlico As We Know It’ Delivers High Drama

The Baltimore horse racing track is set for a $400 million renovation.
Shai Gilgeous-Alexander
May 16, 2025

Public Funding for Arenas Is Failing Everywhere—Except Oklahoma City

Voters chose to fund $850 million for a new Thunder arena.
Gianni Infantino
May 14, 2025

Rights Groups Sound Alarm on Saudi Worker Deaths Ahead of World Cup

Saudi Arabia promised construction of 11 stadiums for the 2034 World Cup.