• Loading stock data...
Sunday, April 14, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Real Madrid Building Casino Inside of Stadium

  • Real Madrid is building a casino into its revamped Santiago Bernabeu stadium.
  • It is among the first major teams to incorporate gambling opportunities into the live fan experience.
Real Madrid/Design: Alex Brooks

Come for the game, stay for the gambling. Or maybe vice versa.

With the ongoing expansion of legalized gambling, teams and leagues are incorporating the opportunity to place a bet as part of the fan experience. Few have gone as far as Real Madrid, which is building a casino into its renovated stadium.

The revamped Santiago Bernabeu will essentially be a full-service entertainment center where a famous soccer team happens to play its home games. Construction on the stadium, which originally opened in 1947, is scheduled to finish in summer of 2022 and will also incorporate a restaurant, museum, and event space.

Other leagues are exploring their comfort levels with integrating gambling into stadiums.

  • The Washington Nationals have plans to set up betting windows and kiosks at Nationals Park and are working to allow betting from seats.
  • The NFL still prohibits in-stadium betting areas and kiosks but will allow “gambling lounges” that showcase mobile betting options. 
  • Fans of Fulham in the Premier League expressed concern over the team’s main sponsor being gambling operator BetVictor, with 44% saying it made them uncomfortable and 22% saying they wouldn’t buy the club’s shirt because of the association. 

While Texas and other states are lifting COVID-related restrictions, others such as California currently only allow 20% capacity at games, and pre-pandemic game-day revenue is unlikely to return soon. Meanwhile, the at-home watching experience continues to improve as networks and tech companies compete for fans. 

Though not every team is ready to go as far as the Nationals and Real Madrid, the potential for revenue alone is likely to bring live betting to more stadiums around the world. In 2020, U.S. casinos pulled in a record $1.5 billion in revenue from their sportsbooks, per the American Gaming Association.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Featured Today

Mar 19, 2021; West Lafayette, Indiana, USA; Oral Roberts Golden Eagles forward Kevin Obanor (0) and guard Carlos Jurgens (11) and guard Max Abmas (3) and forward Francis Lacis (22) celebrate after an overtime victory over the Ohio State Buckeyes in the first round of the 2021 NCAA Tournament at Mackey Arena.

Cinderella Runs Are Great in the Moment. Then Things Can Get Messy

Sustaining success can arguably be more challenging than beating Goliath.
Mar 10, 2024; Las Vegas, NV, USA; Southern California Trojans guard JuJu Watkins (12) cuts the net after the Pac-12 Tournament women's championship game against the Stanford Cardinal at MGM Grand Garden Arena.
March 28, 2024

The Pac-12 Built a Women’s Basketball Powerhouse. Then Realignment Hit

The breakup is happening at the worst time for the sport.
March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.
March 27, 2024

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
March 26, 2024

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

A Decade-Long Timeline of the Shohei Ohtani–Ippei Mizuhara Saga

Ohtani’s former interpreter has been federally charged with bank fraud.
April 11, 2024

Shohei Ohtani’s Interpreter Stole $16 Million to Cover Gambling Losses, Feds Say

Authorities detailed how Ippei Mizuhara hid bank transfers from Ohtani.
April 11, 2024

Following a Long List of Blows, MLB Walks for a Change

Officials say the Dodgers’ superstar is ‘considered a victim in this case.’
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 10, 2024

Shohei Ohtani’s Interpreter Pleading Guilty to New Charges, per Report

Ippei Mizuhara is said to have lost over $4.5M of Ohtani’s money.
April 2, 2024

Sportsbooks Say Iowa-LSU Smashed Records

It’s the new all-time most-wagered women’s sports competition on FanDuel.
March 27, 2024

NCAA Wants to End Prop Betting on College Sports. Will It Succeed?

The announcement comes just days after the NBA began investigating a prop scandal.
March 27, 2024

NCAA President Calls for Nationwide Ban on College Prop Bets

The NCAA president is reacting to the recent betting turmoil in sports.