• Loading stock data...
Saturday, September 6, 2025
Fox Analyst and Media Entrepreneur Greg Olsen to Speak at Tuned In Get your ticket now!

Real Madrid Building Casino Inside of Stadium

  • Real Madrid is building a casino into its revamped Santiago Bernabeu stadium.
  • It is among the first major teams to incorporate gambling opportunities into the live fan experience.
Real Madrid/Design: Alex Brooks

Come for the game, stay for the gambling. Or maybe vice versa.

With the ongoing expansion of legalized gambling, teams and leagues are incorporating the opportunity to place a bet as part of the fan experience. Few have gone as far as Real Madrid, which is building a casino into its renovated stadium.

The revamped Santiago Bernabeu will essentially be a full-service entertainment center where a famous soccer team happens to play its home games. Construction on the stadium, which originally opened in 1947, is scheduled to finish in summer of 2022 and will also incorporate a restaurant, museum, and event space.

Other leagues are exploring their comfort levels with integrating gambling into stadiums.

  • The Washington Nationals have plans to set up betting windows and kiosks at Nationals Park and are working to allow betting from seats.
  • The NFL still prohibits in-stadium betting areas and kiosks but will allow “gambling lounges” that showcase mobile betting options. 
  • Fans of Fulham in the Premier League expressed concern over the team’s main sponsor being gambling operator BetVictor, with 44% saying it made them uncomfortable and 22% saying they wouldn’t buy the club’s shirt because of the association. 

While Texas and other states are lifting COVID-related restrictions, others such as California currently only allow 20% capacity at games, and pre-pandemic game-day revenue is unlikely to return soon. Meanwhile, the at-home watching experience continues to improve as networks and tech companies compete for fans. 

Though not every team is ready to go as far as the Nationals and Real Madrid, the potential for revenue alone is likely to bring live betting to more stadiums around the world. In 2020, U.S. casinos pulled in a record $1.5 billion in revenue from their sportsbooks, per the American Gaming Association.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tennis

The US Open Is Groaning Under the Weight of Its Own Success

New York’s tennis major is more popular than ever.
Sep 4, 2025; Philadelphia, Pennsylvania, USA; Philadelphia Eagles cornerback Adoree' Jackson (8) tackles Dallas Cowboys wide receiver CeeDee Lamb (88) during the third quarter of the game at Lincoln Financial Field.

Kalshi’s $27M NFL Opener Runs Into Tribal Challenge

California Tribes want Kalshi forced to implement geofencing.
Dec 21, 2024; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) gets ready to take the field prior to a game against the Houston Texans at GEHA Field at Arrowhead Stadium.

How Brazil Game Fits Into NFL’s Plans for World Domination

Friday night’s Chiefs-Chargers game in São Paulo is big by design.
Eagles

FanDuel Paying $80K for Eagles Trains Amid Transit Funding Fight

The gambling company is giving stopgap transit funding in Philadelphia.

Featured Today

Oct 13, 2024; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) and wide receiver A.J. Brown (11) celebrate their touchdown pass during the second quarter against the Cleveland Browns at Lincoln Financial Field.

TV Ratings Just Changed Again. The NFL Will Be the Big Winner

Nielsen’s new viewership system will have a big impact on sports.
Ohio State Buckeyes wide receiver Jeremiah Smith (4) celebrates with offensive lineman Donovan Jackson (74) after a touchdown catch against Notre Dame Fighting Irish in the first quarter during the College Football Playoff National Championship at Mercedes-Benz Stadium in Atlanta on January 20, 2025.
August 30, 2025

The Most Expensive Roster Year in College Football History

The House settlement created revenue-sharing—and a big NIL loophole.
August 26, 2025

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Sep 1, 2025; Chapel Hill, North Carolina, USA; TCU Horned Frogs tight end DJ Rogers (0) catches a touchdown pass as North Carolina Tar Heels defensive back Kaleb Cost (21) defends in the fourth quarter at Kenan Stadium.

Polymarket Moves Closer to Reentering the U.S.

There’s yet more prediction markets momentum as the NFL season kicks off.
Rob Bonta
August 29, 2025

Users Sue Daily Fantasy Companies After California Calls Them Illegal

Underdog Sports and Boom Fantasy were separately sued.
during the fourth quarter at Memorial Stadium in Clemson, S.C. Saturday, August 31, 2025.
September 2, 2025

Underdog Bets on Prediction Markets With Crypto.com Deal

Sports event contracts will be offered in 16 states.
Sponsored

Trailblazer Cal Calamia Is Racing for ‘Advocacy, Storytelling, and Performance’

The marathoner wants excellence—not just inclusion—to be the goal for non-binary athletes.
Saquon Barkley
August 25, 2025

NFL Warns Prediction Markets Are Sports Betting With Less Oversight

League officials say the markets “mimic” sports betting.
Malik Beasley
August 22, 2025

Malik Beasley Could Still Be Charged in Gambling Probe Despite Feds Dropping..

Beasley’s lawyer is hoping his client can return to the NBA.
A view of the FanDuel Sportsbook betting area at Belterra Park Cincinnati.
August 20, 2025

FanDuel Enters Prediction Markets, but With No Sports

The company is partnering with derivatives exchange CME Group.
Dec 18, 2024; Inglewood, CA, USA; UNLV Rebels defensive back Rashod Tanner (41) celebrates after defeating the California Golden Bears in the LA Bowl at SoFi Stadium.
August 20, 2025

Robinhood Reactivates Sports Contracts in NJ and NV, Sues State Regulators

The suits were filed the same day Robinhood announced new football offerings.