ReachTV is announcing a content deal to distribute several new shows starring ex-ESPNers John Brenkus and Marcellus Wiley.
The free, ad-supported streaming network is poised to announce a deal Monday with Brenkus’ Brinx.TV to stream three new shows.
Brenkus, the chief executive officer of Brinx.TV, recently teased the return of his cult hit “Sports Science” to a network other than ESPN. Wiley recently left Fox Sports FS1’s network.
Details on Brinx.TV shows coming to the ReachTV network, which hits more than 40 million viewers per month across 500,000 hotels and 2,500 airports:
- “The NIL House:” Hosted by Brenkus and Rob Vaka, Brinx.TV’s signature show focuses on the growing industry of name-image-likeness. On Monday, it’s planning a live stream focused on NCAA Football.
- “Never Shut Up:” A weekly show starring Wiley, the former host of FS1’s “Speak for Yourself” and ESPN’s “SportNation.”
- “Brinx.TV Plus:” A weekly sports variety show.
Lynnwood Bibbens, chief executive officer of ReachTV, said his network’s looking forward to working with Brenkus.
“John Brenkus is a unicorn who brings this all together in a fiercely engaging way,” he said.
In a statement, Brenkus said Brinx.TV shows are a good fit for millions of travelers on the move in airports and hotels.
“ReachTV’s innovative fixed screen platform has one of the best CPM values in the world, with guaranteed daily impressions nationwide that better serves our advertisers,” he said.
Brinx.TV has signed content deals with former NFL players, including Wiley, Ray Lewis, and Lavar Arrington.