• Loading stock data...
Wednesday, October 8, 2025

Rangers Go Their Own Way on TV Strategy, Launch New Company

While many other MLB clubs are opting to return to a restructured Main Street Sports or employ MLB’s in-house model for local media, the Rangers have other plans. 

Tim Heitman-Imagn Images

MLB’s Rangers were already going well against the grain with their 2024 plans for local broadcasting, and now it’s becoming more clear just how much so. 

Less than two weeks after the Rangers struck a live-streaming deal with the upstart Victory+—eschewing both a return to regional sports network operator Main Street Sports and MLB’s in-house model for local media—the club announced the creation of both a local media venture and a new holding company. 

The newly formed Rangers Sports Media & Entertainment Company will house two major assets: the Rangers Sports Network and the preexisting Rev Entertainment. The latter is a sports and entertainment company that exclusively books events at both Globe Life Field and Choctaw Stadium and also has ancillary production and marketing capabilities. Those facilities are the Rangers’ current and former home ballparks.

Rangers Sports Network will produce and distribute the club’s local television broadcasts and is pursuing various cable and over-the-air deals. One arrived late Tuesday with DirecTV, giving the fledgling effort a big boost with the No. 3 U.S. pay-TV provider.

The effort is already serious enough, though, that Neil Leibman, the club’s president of business operations and COO, will leave that role to chair Rangers Sports Media & Entertainment Company and focus on that position fully. Rangers CRO Jim Cochrane will become the club’s EVP and chief business officer and have oversight of many of the areas being vacated by Leibman.

“We determined that the best path forward toward providing our fans with more options is to handle many of the broadcast obligations in-house,” said Rangers majority owner Ray Davis. 

The club’s moves also further the status of Dallas as a major test case in a U.S. sports media business being dramatically remade. In addition to the Rangers’ efforts, the NBA’s Mavericks distribute their games through their MavsTV streaming platform and over-the-air TV stations owned by Tegna. The NHL’s Stars, meanwhile, show their games locally through Victory+.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 19, 2023; Miami, Florida, USA; USA shortstop Trea Turner (8) throws to first base for an out during the first inning at LoanDepot Park.

Fox Picks Up Media Rights to 2026 World Baseball Classic

The network will repeat its role in the international baseball tournament.

Rays Owner Eyes New ‘Forever Home’ Like Atlanta’s Battery

The club’s new owners target a new ballpark opening in 2029.

ESPN Ends Its Wild-Card Coverage With Historic TV Ratings

Wild-card viewership surges 64% to a record in the current format.

Featured Today

Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.
October 4, 2025

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.
Kōloa Rum Company Rum Rusher
September 27, 2025

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.

Mark Sanchez Charged With New Felony in Indianapolis Case

The broadcaster and ex-NFL quarterback faces up to six years in prison.
The NBC Sports broadcast team works Michigan State's football game against Boston College on Saturday, Sept. 6, 2025, at Spartan Stadium in East Lansing.
October 2, 2025

NBC Sports, Peacock Stay on YouTube TV With Long-Term Deal

The broad-based agreement keeps NBC channels with the key distributor.
Sep 27, 2025; Athens, Georgia, USA; Georgia Bulldogs running back Josh McCray (2) runs against Alabama Crimson Tide linebacker Nikhai Hill-Green (41) and defensive back Keon Sabb (3) in the second half at Sanford Stadium.
exclusive
October 2, 2025

College Football Viewership Is Up Double Digits. Here’s Why

Average game viewership is up by more than 10% so far.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
Georgia Bulldogs quarterback Gunner Stockton (14) throws the ball during the first half of a NCAA college football game against Alabama in Athens, Ga., on Saturday, September 27, 2025.
October 1, 2025

Alabama-Georgia Draws 10.4M Viewers, Drives Record CFB Season Pace

ABC drew 10.4 million viewers for Alabama-Georgia.
Green Bay Packers wide receiver Christian Watson (9) pulls down a touchdown reception against Dallas Cowboys cornerback DaRon Bland (26) in the fourth quarter during their football game Sunday, November 13, at Lambeau Field in Green Bay, Wis.
September 24, 2025

Packers-Cowboys Game Is Getting Super Bowl–Like NBC Treatment

The network will bring its pregame show to Dallas.
Sep 18, 2025; College Park, Georgia, USA; Indiana Fever forward Aliyah Boston (7) reacts as the Fever defeat the Atlanta Dream during game three of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park.
September 19, 2025

Fever Upset of Dream Brings Ratings Boost to WNBA Semis

The Indiana Fever will face the Las Vegas Aces in the semifinals.
September 17, 2025

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.