Sunday December 3, 2023

Rams Move War Room to Malibu Beach House

  • Eagles now selling naming rights to their NFL Draft war room.
  • Movie star Rebel Wilson pitches Rams' MTV-style beach house.
Los Angeles Rams/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Arguably no sports league is better at marketing than the NFL. 

Here’s proof: With the Rocket Mortgage Draft House, the Los Angeles Rams are showing how to create and monetize an asset out of thin air.

When the Rams go on the clock at Friday’s NFL Draft, there’ll be as much buzz about their Malibu war room as the players they’re picking. Los Angeles didn’t have a first-round pick. 

Yes, they had to pay for the 9,000 square-foot villa, but the unique idea has attracted sponsors like Rocket Mortgage and Postmates. Movie star Rebel Wilson starred in a funny promotional video that’s been viewed nearly 2 million times.

LA’s Draft House was the brainchild of Lexi vonderLieth, the Rams’ vice president of partnership marketing. During last year’s “virtual” draft she noticed the buzz around Arizona Cardinals coach Kliff Kingsbury’s palatial pad

The Rams scouted houses all over L.A. before settling on Malibu. Rocket Mortgage has activated its own $12,000 sweepstakes around the house. 

And the idea’s catching on. The Philadelphia Eagles sold naming rights to their draft room to LifeBrand this week. Franchises inside and outside the NFL are asking the Rams how to sell similar locations to sponsors. 

“It’s been great for us on the partnership side,” said vonderLeith. “We feel like we’ve gotten this asset everybody’s really excited about.”

Copy Link
Link Copied
Link Copied

What to Read

Commanders Spend Big On Current Home While Planning New Stadium

The Washington Commanders will keep upgrading FedEx Field.

Pittsburgh Seeks the Spoils of NFL Draft Traveling Road Show

NFL team looks to host key league event on Pittsburgh's North Shore.
Philadelphia Eagles quarterback Jalen Hurts tosses the ball to fans after scoring a touchdown against the Buffalo Bills during the first quarter at Lincoln Financial Field.

The Philadelphia Eagles Continue To Be NFL’s Biggest Draw

Philadelphia was once again in one of the NFL's most-watched games.
Miami Dolphins running back Raheem Mostert runs with the ball against New York Jets cornerback Sauce Gardner during the second half at MetLife Stadium.

On Black Friday, Amazon Delivers Lowest-Rated Game

It was the second-least-watched game on Amazon in 2023.
podcast thumbnail mobile
Front Office Sports Today

CFP Looking to Super Bowl for Media Rights Plan


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
Drew Brees smiling while wearing hat

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.
al michaels and kirk hergstreit
September 15, 2022

Amazon's Advertising Blitz Ahead Of First 'Thursday Night Football'

'Thursday Night Football' has launched massive marketing takeover ahead of Chiefs-Chargers.
September 16, 2022

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

The former Chicago Bull is part of LIV's celebrity marketing campaign.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
June 21, 2022

NBA Finals Broke Records on Social Media

The NBA closed out the season with a bang on social media, eclipsing 2 billion video plays for a 19% increase over last year.
June 21, 2022

Gallo Winery Could Be New Player For Super Bowl Spots

Anheuser-Busch is giving up Super Bowl alcohol exclusivity for first in decades. NFL sponsor E. & J. Gallo Winery might step up with own commercials in the Big Game.
June 13, 2022

NBA's Latest Floating Court Hits London's River Thames

Hennessy continued their global initiative with the NBA by creating a floating court in the River Thames.
June 13, 2022

Steph Curry Is NBA's Social Media King

Steph Curry isn't only dominating on the court, he's become the king of the NBA's social and digital push.