• Loading stock data...
Wednesday, November 6, 2024
The Best Employers in Sports survey is open through Nov. 13 Learn More

Ralph Lauren Leans on Sports in Q2

person_standing_by_tennis_net
Ralph Lauren/Design: Alex Brooks

Ralph Lauren Corporation posted second-quarter earnings on Tuesday, recording a 26% revenue increase to $1.5 billion, due in part to its Summer of Sports sponsorships.

Team USA sported Ralph Lauren at the Tokyo Olympics and the 43rd Ryder Cup, weeks after the brand teamed up with tennis’ U.S. Open.

Earlier this year, Ralph Lauren secured a deal with Major League Baseball to create collections for four teams. It also entered an agreement with G2 Esports.

  • The brand has been the official outfitter of the U.S. Open since 2005.
  • It started outfitting Team USA for the Olympics’ opening and closing ceremonies in 2008 and reportedly pays the U.S. Olympic Committee roughly 10% in royalties on the sale of the Olympic products.

North American revenue jumped 30% to $703 million, revenue in Europe shot up 38% to $496 million, and revenue in Asia rose 14% to $270 million during the quarter.

President and CEO Patrice Louvet said the company’s market share is growing, and it remains “on offense.” The average price of its items increased by 14% during the quarter.

Last week, Ralph Lauren unveiled Team’s USA’s uniforms for the Beijing Olympics.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

May 19, 2024; Atlanta, Georgia, USA; A detailed view of the chain and jersey of Atlanta Braves shortstop Orlando Arcia (11) against the San Diego Padres in the seventh inning at Truist Park.

Braves Report Strong Quarter, but Still Face Media Uncertainty

Revenue rises for the high-performing MLB club as it awaits the outcome of Diamond Sports Group’s bankruptcy.

Twins At Crossroads: Team Sale, Media Shifts, and Rising Competition

Team officials look to maintain “business as usual” amid growing uncertainty.

Sorry, Sacramento: Your MLB Team Will Only Be Known As the Athletics 

The club’s new “brand transition guidelines” remove any reference to a place.
Oct 30, 2024; New York, New York, USA; New York Yankees pitcher Gerrit Cole (45) reacts after a play during the fifth inning against the Los Angeles Dodgers in game five of the 2024 MLB World Series at Yankee Stadium.

Gerrit Cole Reverses Opt Out, Stays With Yankees. What’s Next?

Discussions will now start on a potential contract extension to finish his career in New York.
podcast thumbnail mobile
Front Office Sports Today

The NFL Player Set to Inherit a US Potato Empire

0:00

Featured Today

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
November 1, 2024

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.
Brooks Running posted positive numbers in Q1 of 2023.

Brooks Running Is Having Its Best Year Ever

Brooks opened its first store in Shanghai as it pushes into China.
October 29, 2024

World Series Merch Hits Record Highs Despite Dominant Dodgers

Single-day sales records were set at both Dodger Stadium and Yankee Stadium.
October 30, 2024

Lululemon-Fanatics Collab With NHL Sees ‘Explosive’ First-Day Sales

The premium collection made up 80% of all NHL merch sales.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Oct 26, 2022; San Francisco, CA, USA; A detailed view of Adidas Yeezy Boost 350 V2 "Bred" shoes worn by Arizona State Sun Devils coach Bobby Hurley during Pac-12 Media Day at Pac-12 Network Studios.
October 29, 2024

Adidas and Ye Officially Finalize Their Divorce

The company said the two sides reached an out-of-court settlement.
October 24, 2024

Skechers Surges on Record $2.35 Billion Quarterly Sales

The company came out with its first basketball shoe two years ago.
Adidas
October 15, 2024

Adidas Announces Earnings Surprise Two Weeks Early

“They can’t keep surprising to the upside,” said one analyst.
Nike
October 10, 2024

Nike Has Lost Some Mojo. But Not Its Market Share

Nike is in recovery mode but still enjoys a dominant slice of the market.