• Loading stock data...
Sunday, April 20, 2025

Drew Brees Joins Purdue NIL Collective To Help All Sports Athletes

  • A Purdue NIL collective has enlisted Drew Brees as a member of its executive board.
  • With his help, it will offer deals to every athlete at Purdue.
Chuck Cook-USA TODAY Sports

On Thursday afternoon, Purdue athletes, local media members, department supporters, and alumni gathered at a pizza parlor in Indiana ahead of the Purdue Boilermakers football team’s matchup against Penn State. 

In any other year, it may have been a normal pregame event. But it was far from that — and not just because one of its attendees was former New Orleans Saints star quarterback and Purdue alum Drew Brees.

The event was held to announce that a name, image, and likeness collective called The Boilermaker Alliance has enlisted Brees as the newest member of its board — and that with his help, it will offer deals to every athlete at Purdue. That’s 385 athletes total — the organization was clear that it would not discriminate.

The organization said it plans to raise $6 million each year to contribute to athletes’ NIL earnings.

The Boilermaker Alliance is a 501(c)(3), meaning that it has designated itself as a collective with a focus on supporting charitable causes. The organization will also help athletes with financial literacy and development in addition to the deals it will provide.

“It’s about character development,” Brees said. “It’s about leadership development. It’s about education. Financial education.”

The program also featured current and former athletes who have done charitable work in the local community. “We should be able to use [the NIL] platform to give back,” Purdue basketball’s Jayla Smith told reporters. 

This isn’t Brees’ maiden voyage into the NIL space, but it’s certainly his most substantial. He offered Purdue softball player Emilee Cox a deal at the end of last season, but otherwise has been relatively quiet until now.

Brees told reporters he first got involved through a former teammate — and that it only took a few phone calls and a matter of weeks to solidify his role as a leader in the organization.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Kendrick Lamar

Drake Lawsuit Says Kendrick Lamar Defamed Him At Super Bowl

Drake says taking out the word “pedophile” didn’t erase the defamation.
Ohio

Oregon Sues Former Running Backs Coach Over $200K Buyout Dispute

Carlos Locklyn and his former employer are fighting over his contract terms.
Refs

College Football Cracking Down on Fake Injuries

Players have allegedly faked injuries for free timeouts and slowing opposing offenses.
RFK

Commanders Plan $3B Return to RFK Stadium Site—With Some Opponents

A potential deal calls for a new stadium costing more than $3 billion.

Featured Today

Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.
Dec 9, 2024; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) watches as center Karl-Anthony Towns (32) celebrates after making a three point basket to clinch a win against the Toronto Raptors near the end of the fourth quarter at Scotiabank Arena
April 19, 2025

Same Owner, New Knicks: New York’s Remarkable Rebound

The franchise’s renaissance didn’t happen overnight.
Masters
April 18, 2025

Why The Masters Quietly Cracked Down on Ticket Resellers

Insiders expect big changes are coming to ticketing at Augusta National.
Apr 7, 2025; San Antonio, TX, USA; Florida Gators players hoist the trophy after defeating the Houston Cougars in the national championship game of the Final Four of the 2025 NCAA Tournament at the Alamodome.

How Florida’s Men’s Basketball Title Run Is Fueling NIL Fundraising

The collective earned more than $1 million during Final Four week alone.
George Mason
April 16, 2025

Travel Agent Pleads Guilty To Scamming George Mason Men’s Basketball

The man admitted to running a college sports Ponzi scheme.
April 16, 2025

CFB’s Record Transfer Portal Surge Hits 3,200 (and Counting)

More than 3,000 players are considering changing schools.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
exclusive
April 16, 2025

Inside Nico Iamaleava’s Ugly Breakup With Tennessee

Iamaleava’s representatives claim to FOS he didn’t push for more NIL money.
April 15, 2025

Amended House v. NCAA Settlement Proposal Does Not Adjust Roster Limits

The judge is expected to issue a final ruling within the next few weeks.
Maxx Crosby
April 14, 2025

Maxx Crosby Is First NFL Player To Make College Assistant GM Leap

Stephen Curry and Trae Young took similar basketball roles last month.
April 13, 2025

Iamaleava Departure Exposes Cracks in NIL Era As Criticism Mounts

Many coaches have strong takes about the Tennessee situation.