Sunday December 3, 2023

Puma Q4 Earnings Show Momentum

  • Puma released its Q4 earnings report.
  • Puma grown in revenue and created momentum despite pandemic-related restrictions.
Photo: Puma/Design: Alex Brooks
Linkedin
Copy Link
Link Copied
Link Copied

Puma posted strong fourth-quarter earnings after a slow start to its year.

The German sportswear manufacturer increased its sales by 9.1% in Q4, bringing revenue to $1.85 billion. Earnings per share jumped to $0.19 from $0.15 last year.

Puma has prioritized broadening the brand’s reach in recent years. 

In 2018, Puma named business mogul and music icon Jay-Z as its creative director and has attracted a slew of new consumers and endorsers in the time since.

Last October, Puma signed NBA rookie LaMelo Ball to a deal reportedly worth $100 million. It also has NBA players Deandre Ayton, DeMarcus Cousins, and Marcus Smart locked into deals.

In November, the company partnered with Japan-based Nintendo for a collection of “Super Mario”-inspired shoes to celebrate the game’s 35th anniversary. Puma saw sales in Asia increase by 11.5% during Q4.

Other highlights from the quarter:

  • Puma athlete Lewis Hamilton won his seventh Formula 1 World Champion title.
  • Neymar Jr. launched a signature Puma soccer cleat.
  • Pop star Dua Lipa joined the brand as an ambassador for its women’s business.

Sales still dropped by 1.4% for the full year due to the impact of the pandemic.

“I am very happy that we managed to end a very difficult 2020 with — considering the circumstances — a good fourth quarter,” said PUMA CEO Bjørn Gulden. “I am convinced that 2021 will be a better year for us than 2020.”

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Dallas Mavericks guard Luka Doncic looks to move the ball past Houston Rockets forward Jabari Smith Jr. during the second quarter at the American Airlines Center.

The NBA Has Autumn Relevance Thanks To In-Season Tournament

The league set a new attendance record in the month of November.
LeBron-James

Would Disney's ESPN Walk Away From The NBA?

Will financial pressures impact the company's decision with a longtime partner?

New Indiana Pacers Investor Could Offer Succession Option

The Pacers are selling a 20% minority stake in the team.
Dallas Mavericks owner Mark Cuban celebrates court side behind Luka Doncic

Blockbuster Mavs-Cuban Deal Puts Dallas Casino Complex In Spotlight

Deal valuing NBA team at about $3.5 billion premised on arena-casino development.
podcast thumbnail mobile
Front Office Sports Today

CFP Looking to Super Bowl for Media Rights Plan

0:00
0:00

Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Wasserman
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

Sports Apparel Giants Looking For Holiday Season Turnaround

Once-surging category enters the critical selling period mired in a slump.
November 20, 2023

Messi Set To Challenge For Another Off-Pitch Record

Messi's World Cup jerseys are headed for auction.
November 21, 2023

Upbeat Dick’s Earnings Counter Slowdown In Sports Apparel Market

Surprise earnings beat contrasts from other recent results in the category.
Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
October 12, 2023

Liverpool Facing Further Stadium Delays Amid Shifting Financial Future

Liverpool is expanding its stadium capacity to 61,000.
People take pictures on their phones of the New York Stock Exchange decorated with On branding.
October 6, 2023

Roger Federer-Backed On Outlines Ambitious Growth Plans

The Swiss company plans to double sales to $3.85 billion by 2026.
Los Angeles Angels designated hitter Shohei Ohtani hits against the Tampa Bay Rays during the sixth inning at Angel Stadium.
September 29, 2023

Shohei Ohtani Tops MLB Jersey Sales List For First Time

He's the first Japanese player to headline the list in MLB history.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
September 29, 2023

Lionel Messi’s Inter Miami Jersey Headlines 2023 MLS Sales

Messi had MLS’ top-selling jersey in his first season.