Sunday December 3, 2023

Puma Doubles Its Q2 Sales

  • Puma is continuing its hot start to the year.
  • The German sportswear company reported sales in Q2 2021.
Puma/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Puma is continuing its hot start to the year. The brand reported $1.87 billion in sales for Q2 2021 on Friday, a 96% year-over-year increase.

Successful product launches and growth across all regions, especially in North America, were catalysts for the big quarter.

Puma has leaned into athlete partnerships as a way to broaden the brand’s global appeal.

  • Eight-time Olympic gold medalist Usain Bolt signed a 10-year deal reportedly worth more than $23 million in 2003. The sprinter most recently signed a lifetime deal in June.  
  • PGA Tour golfer Bryson DeChambeau inked a long-term deal in 2016 with Puma’s subsidiary, Cobra Golf. The 27-year-old has a line of hats, shoes, and polo shirts.
  • NBA Rookie of the Year LaMelo Ball signed a deal reportedly worth $100 million in October. The deal also included access to a private jet. 
  • Brazilian soccer superstar Neymar inked a long-term deal in September after a 15-year, $210 million deal with Nike ended following an allegation of sexual assault. 

The company also faced a number of challenges during the quarter, including supply chain issues due to container shortages and port congestion, as well as politically driven disruption in key markets.

Despite the challenges, Puma expects full-year operating profit to reach between $472 million and $590 million. Last year, Puma reported a full-year operating profit of $246.7 million.

Copy Link
Link Copied
Link Copied

What to Read

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.

Sports Apparel Giants Looking For Holiday Season Turnaround

Once-surging category enters the critical selling period mired in a slump.
podcast thumbnail mobile
Front Office Sports Today

CFP Looking to Super Bowl for Media Rights Plan


Featured Today

Lane Kiffin

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.
LSU Lady Tigers head coach Kim Mulkey reacts against the Iowa Hawkeyes during the NCAA Womens Basketball Final Four National Championship at American Airlines Center.
November 6, 2023

Who Is The Highest-Paid Women’s College Basketball Coach?

LSU rewarded Kim Mulkey after winning a national title after her second year leading the program.
The Pac-12’s Collapse Will Have Ripple Effects on College Basketball.
November 6, 2023

The Pac-12’s Collapse Will Have Ripple Effects on College Basketball

The existing Pac-12 host a college basketball season for the last time.
Favre Presley
November 3, 2023

Brett Favre Controversy Casts Shadow Over Mississippi Gubernatorial Race

Candidate Brandon Presley has made the scandal one of his talking points.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers

Upbeat Dick’s Earnings Counter Slowdown In Sports Apparel Market

Surprise earnings beat contrasts from other recent results in the category.
October 12, 2023

Liverpool Facing Further Stadium Delays Amid Shifting Financial Future

Liverpool is expanding its stadium capacity to 61,000.
November 20, 2023

Messi Set To Challenge For Another Off-Pitch Record

Messi's World Cup jerseys are headed for auction.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
People take pictures on their phones of the New York Stock Exchange decorated with On branding.
October 6, 2023

Roger Federer-Backed On Outlines Ambitious Growth Plans

The Swiss company plans to double sales to $3.85 billion by 2026.
Los Angeles Angels designated hitter Shohei Ohtani hits against the Tampa Bay Rays during the sixth inning at Angel Stadium.
September 29, 2023

Shohei Ohtani Tops MLB Jersey Sales List For First Time

He's the first Japanese player to headline the list in MLB history.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
September 29, 2023

Lionel Messi’s Inter Miami Jersey Headlines 2023 MLS Sales

Messi had MLS’ top-selling jersey in his first season.
David Creech, Fara Leff, and Paul Rivera pose with cans of their coffee brand Beekeeper Coffee.
September 26, 2023

Coffee Is Becoming The Next Big Trend in Sports

Luminaries from Klutch Sports, Springhill Co., and others are founding Beekeeper Coffee.