• Loading stock data...
Monday, April 6, 2026

‘PUBG’ Maker Krafton Fails to Meet Expectations with $3.8B IPO

  • Krafton Inc. failed to level up during its $3.8 billion IPO.
  • The IPO was South Korea’s worst in 17 years.
PUBG/Design: Alex Brooks

Video game holding company Krafton stumbled during its $3.8 billion initial public offering, which was South Korea’s biggest in more than a decade.

Shares of Krafton fell as much as 20% during its trading debut Tuesday after opening down 9.9% — the country’s worst IPO performance in 17 years. 

The Tencent-backed company planned to raise at least $5 billion in June by selling 20% of its shares, valuing the company at $25 billion. 

Following its market debut, the company closed with a valuation of around $19 billion. 

Krafton has made a name for itself as the developer of online battle royale gaming hit “PlayerUnknown’s Battlegrounds,” often referred to as “PUBG.”

  • The game’s revenue reached $920 million in 2018, up from $220 million in 2017, when it first released.
  • $790 million of 2018’s total revenue came from PC players.
  • “PUBG Mobile” was the top mobile game in 2020 with $2.6 billion in revenue.

Shares of Krafton closed on Wednesday at $351 per share, down from its IPO price of $430.

Another factor in the poor showing: Regulators in the massive Chinese market are punishing video game companies for neither relinquishing exclusive rights nor reporting details of investments.

Still, Krafton is developing a “PUBG” sequel. The upcoming title has more than 25 million pre-registrations on the Google Play store. App Store registration opens at the end of August.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Patrick Reed: Golf Apparel Free Agency ‘Been Fun’ After LIV Exit

The 2018 Masters champion is starting to sign new deals.

Chicago Mayor Pushes for Rejected Downtown Bears Stadium Site

Despite the team’s focus on suburban options, city leaders continue their efforts.
Apr 22, 2022; Chicago, Illinois, USA; Chicago Bulls executive vice president of basketball operations Arturas Karnisovas (right) talks with general manager Marc Eversley (left) before game three of the first round for the 2022 NBA playoffs against the Milwaukee Bucks at United Center. Mandatory Credit: Kamil Krzaczynski-USA TODAY Sports

Bulls Finally Pull Plug on Karnišovas–Eversley Era

The move comes one week after the Bulls waived Jaden Ivey.

Michael Malone Set to Be Next North Carolina Basketball Coach

Malone was working as an NBA analyst for ESPN.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand To Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Announces Consumer Tax Starting Next Year

The company’s stock fell 5% Friday morning.