• Loading stock data...
Thursday, January 22, 2026

‘PUBG’ Maker Krafton Fails to Meet Expectations with $3.8B IPO

  • Krafton Inc. failed to level up during its $3.8 billion IPO.
  • The IPO was South Korea’s worst in 17 years.
PUBG/Design: Alex Brooks

Video game holding company Krafton stumbled during its $3.8 billion initial public offering, which was South Korea’s biggest in more than a decade.

Shares of Krafton fell as much as 20% during its trading debut Tuesday after opening down 9.9% — the country’s worst IPO performance in 17 years. 

The Tencent-backed company planned to raise at least $5 billion in June by selling 20% of its shares, valuing the company at $25 billion. 

Following its market debut, the company closed with a valuation of around $19 billion. 

Krafton has made a name for itself as the developer of online battle royale gaming hit “PlayerUnknown’s Battlegrounds,” often referred to as “PUBG.”

  • The game’s revenue reached $920 million in 2018, up from $220 million in 2017, when it first released.
  • $790 million of 2018’s total revenue came from PC players.
  • “PUBG Mobile” was the top mobile game in 2020 with $2.6 billion in revenue.

Shares of Krafton closed on Wednesday at $351 per share, down from its IPO price of $430.

Another factor in the poor showing: Regulators in the massive Chinese market are punishing video game companies for neither relinquishing exclusive rights nor reporting details of investments.

Still, Krafton is developing a “PUBG” sequel. The upcoming title has more than 25 million pre-registrations on the Google Play store. App Store registration opens at the end of August.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Australian Open Fans Struggle With ESPN’s Tiered Streaming

Watching all the matches online requires the highest tier of ESPN’s service.

Could Rex Ryan Return to NFL After Decade at ESPN?

New Giants coach John Harbaugh floated hiring the ESPN personality.
Patrick Mahomes II hits out of a sand trap during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.

Adidas Golf May Use Patrick Mahomes Strategy With Other Athletes

Mahomes’s contract extension includes a new golf line.

NFL Playoff Ratings Surge As NBC, ESPN Set Network Records

Both NBC and ESPN set network records with their Sunday playoff games.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Adds Tax on Winnings After First Profitable Quarter

The company’s stock fell 5% Friday morning.