• Loading stock data...
Tuesday, February 10, 2026

Gaming Console Arms Race Heats Up

  • The Sony Playstation 5 has been selling at a loss since its launch in November, but it is set to break even in June, according to Sony.
  • Nintendo is planning to update its Switch, which it will roll out this fall.
Nintendo/Harrison Hill-USA TODAY/Design: Alex Brooks

The Sony Playstation 5 is moving into the black, while Nintendo is planning a Switch switch.

Sony revealed in an investor presentation that the PS5, released in November 2020, will become profitable in June, as the cost of selling the console drops below its wholesale price

  • Women constitute 41% of the PS4 and PS5 markets, up from 18% for the PS1, per Sony. 
  • The PS5 has already sold more units — 7.8 million — than the 7.6 million the PS4 sold in its first year. Sony projects the PS5 to beat the PS4’s second-year figure of 14.8 million sales.
  • The company sees the global gaming market growing from $254 billion this year to $304 billion in 2025. Most of that growth will come from mobile gaming, which is more than half the market. 

Meanwhile, Nintendo is developing its answer to the Playstation 5 and the XBox Series X models. An upgraded Nintendo Switch could be available as soon as September and will have a higher price point than the current Switch’s $299. 

Nintendo is adding a 7-inch Samsung OLED display and graphics silicon from Nvidia that can support 4K TVs. The company may unveil the new console at the E3 online trade show in June. It will continue selling the Switch Lite ($199) but phase out the current Switch.

Xbox will showcase a new lineup of games at E3 from Bethesda, Xbox Game Studios, and other partner studios. 

The Switch, PS5, and latest Xbox models have all dealt with bottlenecked supply issues, largely due to the global semiconductor chip shortage.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s New Headsets Are Designed to Survive Coach Tantrums

New NFL coaching headsets underwent “extensive drop testing.”

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
Sony-Playstation-Demo-Booth

Sony to Lay Off 900 From PlayStation Team After Missed Sales Target

Cuts come amid a tough stretch for the gaming industry.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
September 8, 2024

Guardian Caps Make NFL Regular-Season Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
September 13, 2024

UFC’s Vegas Sphere Spectacular ‘More Than Just a Sporting Event’

The MMA fight has big aspirations and a budget to match.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Redefining League Building

Jon Patricof on athlete partnerships, fan-first strategy, and how women’s sports can reshape the future of league building.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.