Sunday, October 4, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Prime Effect? CU Admissions See Big Boost, Especially Among Diverse Applicants

  • In the wake of Deion Sanders’s arrival, the school says it has had a 20% overall increase in applicants, and over 50% more Black applicants.
  • Coach Prime has been influential in bringing more diversity to the overwhelmingly white campus.
CU-Boulder coach Deion Sanders runs spring practice.
Boulder Athletics

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The University of Colorado has received roughly 20% more applicants compared to last year’s admissions cycle, according to reporting from the Boulder-based Daily Camera.

The school’s assistant vice chancellor of admissions, Jennifer Ziegenfus, told the Daily Camera that this year’s applicants are the most diverse group Boulder has ever seen, with applications up roughly 50.5% among Black and African American students, 25.6% among Hispanic and Latino students, and 15% among American Indian and Alaskan Native students. Overall, non-white applicants are up almost 30% over last year, Ziegenfus said.

Ziegenfus, though, isn’t entirely ready to attribute the jump to the hiring of and elevated national attention around football coach Deion Sanders, whose team started the season 3–0 and accounted for four of the 25 most-watched games in 2023. Applications have steadily risen in recent decades, Ziegenfus pointed out, but she did say Sanders’s hiring has proved a “great contribution.”

“CU Boulder has seen a steady increase in applications since 2012 and the increase in applications for the 2024 fall semester is consistent with that trend,” Ziegenfus tells Front Office Sports. “The reason why it’s difficult to make this direct [connection to Sanders] is because students have many reasons why they apply to a specific university and we don’t specifically ask applicants the reason why they are applying to CU Boulder.”

In the fall of 2023, only 2.7% of the CU student population identified as Black, while 65.2% identified as white, per school records. Sanders’s success during that same season has been noted for its appeal to the Black community, including drawing influential celebrities—from Los Angeles Clippers forward Kawhi Leonard to rapper Lil Wayne—to the overwhelmingly white town of Boulder to see the magic of the Buffaloes.

“Sanders [represents] one of those rare moments of contemporary racial progress,” CNN senior writer John Blake opined in September. “He has entered one of the Whitest and most conservative institutions in America—college football—and excelled.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

8 Burning Questions About the Manchester City Case

The ripple effects in global soccer will be huge.

Rams Avoid Calamity But Look Far From Juggernaut One Month In

They’re 2-2 after rallying to beat the Eagles.

Brewers Will Open Roof for Game 2 After Wild Game 1 Ending

The Brewers’ roof hotline confirmed the Game 2 move.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Randy Levine on the Yankees’ $2.6B Apollo Deal and the Protect College Sports Act

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.

New-Look Pac-12 Returns for First Week of Conference Play

It’s a milestone many thought unlikely just three years ago.
Arizona State hockey head coach Greg Powers watches his team as they play UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018, in Tempe.
October 2, 2026

ASU Commissions Independent Investigation of Hockey Workout

Coach Greg Powers was placed on leave earlier this week.
October 3, 2026

NCAA Defers to ACC on Controversial Pitt–Virginia Tech Ending

The ACC declined to comment on the play call.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Florida Governor Ron DeSantis speaks with New York Yankees president Randy Levine as they attend a roundtable event on collegiate sports at the White House in Washington, D.C., March 6, 2026.
Exclusive
October 2, 2026

SEC and Big Ten Don’t Want to Expand: Randy Levine

Levine argued amending the conference realignment provision would be unnecessary.
Apr 3, 2026; Phoenix, AZ, USA; Detail view of an NCAA basketball in the hoop during the second half of a semifinal of the Final Four of the women's 2026 NCAA Tournament between the UConn Huskies and the South Carolina Gamecocks at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
October 2, 2026

Ohio Court Reverses Grandfathering of Athletes Into NCAA Eligibility

Parallel litigation remains ongoing in several states.
Dec 31, 2025; Arlington, TX, USA; A detailed view of the College Football Playoff logo on the pylon during the game between the Miami Hurricanes and Ohio State Buckeyes during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 2, 2026

ESPN’s Exclusive Window Closes Next Week As 24-Team CFP Looms

The College Football Playoff has until Dec. 1 to expand for 2027.
Exclusive
October 1, 2026

Where Does New Big East Commissioner Stand on PE?

Commissioner Tim Brosnan told FOS that PE firms have approached the league.