• Loading stock data...
Sunday, April 14, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Premier League Inks Streaming Deal in China

  • The Premier League signed a streaming rights deal in China with iQiyi, providing clarity to a situation thrown into flux.
  • A previous deal with PPTV fell apart.
Premier League/Design: Alex Brooks

The Premier League sold exclusive digital broadcast rights in China, stabilizing a situation that turned chaotic when its previous deal fell apart.

The top English soccer league agreed to a deal with iQiyi Sports that begins in August and runs to the end of the 2024-25 season.

iQiyi, a streaming company created by China’s top search engine company Baidu and marketing firm Super Sports Media, will show games without ads in multiple languages. Season-long subscriptions cost $49.

  • The league had signed a three-year, $719.8 million pact with Suning-owned PPTV in 2019, but that unraveled after one year. The two sides are now in a legal battle over breach-of-contract claims made by the Premier League. 
  • The league kept itself on the air in the world’s most populous country with a one-year deal with Tencent, reportedly worth less than $10 million.
  • Its new contract is believed to be worth half as much annually as the PPTV deal.

The Premier League is the second to only the NBA as the most popular sports league in China

Launched in 2018, iQiyi has media rights to LaLiga and the Asian Football Confederation. It also streamed the Euro football championship match between England and Italy, as well as tennis’ Australian Open and Wimbledon.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Former Tottenham Owner Avoids Jail Time in ‘Brazen’ Insider Trading Case

Joe Lewis gets three years’ probation and a $5 million fine.

A’s Reach Deal to Leave Oakland for Sacramento After This Year

The A’s will play in a minor league park starting in 2025.

Ongoing NFL Network Cuts Hit On-Air Talent

The network also made cuts around the ‘Good Morning Football’ move to L.A.

LeBron James Explains Why Women’s March Madness Has More ‘Star Power’

James said Angel Reese and Caitlin Clark give women’s game ‘icons.’

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.
April 10, 2024

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.
April 12, 2024

Lawsuit Alleges ‘Fraudulent Coup’ at Former ‘Sports Illustrated’ Publisher

A messy situation just keeps getting messier.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 8, 2024

Sports Media Game-Changer? Skydance Eyes CBS Parent in $5B Deal

The two sides have agreed to a month of exclusive talks.
April 8, 2024

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.
April 8, 2024

WNBA Commish Wants New Media-Rights Deal to Double Old One

The media-rights deal expires in 2025 to coincide with the Caitlin Clark effect.
April 6, 2024

Iowa-UConn Draws 14.2 Million Viewers, Racks Up Records

The Final Four matchup was the most-watched women’s college basketball game in history. And we’re not done yet.