• Loading stock data...
Saturday, May 18, 2024

Premier League Extends Bidding War for U.S. Rights

  • The Premier League has reportedly opened another round of bids for U.S. broadcasting rights.
  • NBC, ESPN, and CBS will compete for the rights.
Premier League/Design: Alex Brooks

The Premier League has reportedly pivoted and opened another round of bids that will see ESPN, CBS, and NBC compete for U.S. broadcasting rights to the world’s richest soccer league.  

A second round of bidding indicates the league will likely increase its original asking price. 

Comcast’s NBC Sports has held U.S. rights to the Premier League since 2013 and pays $150 million per year. That deal expires at the end of the 2021-2022 season. 

With a new deal, the Premier League is expected to pocket at least $1.5 billion over six years starting with the 2022-2023 season, providing each of the league’s 20 clubs with $39.3 million. 

Over the past year, securing rights to international soccer has been an arms race. 

  • The Premier League extended its existing domestic rights deals in May with BT, Sky, BBC, and Amazon — worth a combined $7 billion — to 2025.
  • The same month, Disney’s ESPN agreed to an eight-year rights deal with Spain’s La Liga valued at $175 million per season. 
  • Amazon secured U.S. rights to eight matches from each round of France’s Ligue 1 in June for $302.6 million per year. 

The new U.S. rights deal will help the Premier League recover from the pandemic after its clubs lost $1.4 billion despite generating $6.3 billion in revenue for the 2019-20 season — the biggest collective loss in league history.

ESPN, NBC, and CBS have until Nov. 18 to submit their second-round bids.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL’s Christmas Shake-Up: Netflix and Amazon Will Take It Over in ’25

This is the new-age NFL, where anything goes, if the price is right.

Amazon’s Thursday Night Fever: Banking on Caitlin Clark’s Impact

Clark makes her home debut for the Indiana Fever on Thursday night.

Is There a Sneakerhead Culture for Soccer Jerseys? PE Firm Thinks So

The Chernin Group invests $38.5 million in a U.K.-based seller of vintage jerseys.

NFL’s Schedule Points to Network Strategies: Chiefs Lead, Texans Rise

The two-time defending champions are a fixture across many of the league’s tentpole events.
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court

0:00

Featured Today

February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.
May 12, 2024

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.
Mar 29, 2023; New York, New York, USA; American actors and comedians Chris Rock (left) and Ben Stiller sit court side during the third quarter between the New York Knicks and the Miami Heat at Madison Square Garden.
May 11, 2024

The Haves and Have-Nots: How the Knicks’ Celebrity Row Works

Unwritten rules, an expectation of quid pro quo, and nothing is free.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Ukraine’s Improbable Soccer Run Continues With Euros Qualification

The country reaches its first major soccer tournament since Russia’s invasion began.
March 4, 2024

FIA President Under Investigation for Alleged F1 Race Tinkering 

Mohammed Ben Sulayem is being scrutinized for his role in overturning a crucial penalty at F1’s 2023 Saudi Arabian Grand Prix. 
March 6, 2024

Super Bowl LVIII Scores Big With International Viewers

The NFL gets a 10% global boost compared to last year.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
February 29, 2024

Paris Games Gain Momentum With $2B Completion of Olympic Village

The $2.2 billion housing project finished on time and was essentially on budget.
Everton goalkeeper Jordan Pickford passes during the first half against the Everton.
February 26, 2024

Everton Financial Punishment Trimmed After Appeal Is Partially Successful

Everton’s appeal of the EPL’s 10-point punishment was reduced to a six-point loss.
Lionel Messi
February 23, 2024

Copa América Tickets Climb in Latest Lionel Messi Effect

Tickets for Argentina’s game in Miami are pushing five figures.
German protests
February 21, 2024

German Football League Abandons Outside Investment After Protests

Bundesliga rethinks $1 billion media rights plan.