Powerboat P1's Renewed Focus After Hiatus

    • Powerboat P1 refused to let the global pandemic hamper its business.
    • The promoter used a year-long hiatus in 2020 to develop a growth plan.

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Powerboat P1 — a marine motorsport promoter that hosts more than 600 powerboat and jet ski races in 18 countries — underwent a year-long, pandemic-driven hiatus in 2020 that let the company to rejuvenate its business.

“Over the last two years, our focus has been on the U.S.,” P1 CEO Azam Rangoonwala told SportsPro Media. “Going into 2022, it gives us more of an opportunity to focus on our international and long-term strategy.”

The company is expanding across industries in search of a much bigger audience.

  • P1 secured a five-year agreement with the American Power Boat Association in March to film and distribute offshore events.
  • The promoter agreed to a season-long sponsorship deal with CMR Construction and Roofing in May, which includes race team naming rights and TV broadcasts.
  • It partnered with motorsports legend Travis Pastrana to host events and introduce the sport to more new faces.

P1 has worked with Bally Sports’ regional networks and CBS Sports Network to broadcast races and is supplementing coverage with YouTube and Facebook to engage younger audiences.

The promoter has the potential to reach 230 million homes across key markets including Australia, Japan, and South America.

P1’s next event is scheduled to take place in Key West, Florida starting Nov. 7.