Big Money

    • This article was first published in the FOS Daily Newsletter. Subscribe here.
    • Auburn’s football made up 62.4% of its athletic department total revenue.

Daily Newsletter

Sign up and see why influential business executives call it a “morning must-read.”

While the fate of college football has yet to be decided, there’s plenty of money at stake. All told, schools in the Power 5 conferences would lose out on $4 billion without football this fall — that includes $1.2 billion in game-day activity.

Within the Big Ten, Michigan State Athletic Director Bill Beekman told the Lansing Economic Club that without football the athletic department would lose $80-$85 million in direct revenue. That’s more than half of its overall revenue.

That tracks closely with a breakdown of SEC school Auburn’s 2018-19 football financials. Football accounted for $95.1 million of Auburn’s $152.4 million athletic revenue.

Ticket Revenue: $29 million

Donations: $29 million

Media Rights: $18.9 million

Concessions: $2 million

Bowl Game: $7.2 million

Non-Conference Atlanta Game: $4.2 million