While the fate of college football has yet to be decided, there’s plenty of money at stake. All told, schools in the Power 5 conferences would lose out on $4 billion without football this fall — that includes $1.2 billion in game-day activity.
Within the Big Ten, Michigan State Athletic Director Bill Beekman told the Lansing Economic Club that without football the athletic department would lose $80-$85 million in direct revenue. That’s more than half of its overall revenue.
That tracks closely with a breakdown of SEC school Auburn’s 2018-19 football financials. Football accounted for $95.1 million of Auburn’s $152.4 million athletic revenue.
Ticket Revenue: $29 million
Donations: $29 million
Media Rights: $18.9 million
Concessions: $2 million
Bowl Game: $7.2 million
Non-Conference Atlanta Game: $4.2 million