• Loading stock data...
Thursday, May 2, 2024
Countdown to the Miami Grand Prix
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds
Presented By:
College Athletics

Power 5 Football Teams Earned $557M In Sponsorships This Season

By
UPDATED January 11, 2023 | 04:30 pm
  • Power 5 football teams earned about $557 million worth of sponsorships this past season, per SponsorUnited.
  • he Southeastern Conference earned the highest share at $156 million, or 27%.
The Columbus Dispatch

The conclusion of the FBS football season on Monday night marked the end of an extremely lucrative year for the Power 5 conferences.

Power 5 football teams earned about $557 million worth of sponsorships this past season, according to a report by SponsorUnited. 

  • The Southeastern Conference earned the highest share at $156 million, or 27%.
  • The top five team-specific earners included LSU, Texas, Ohio State, Alabama, and 2023 champions Georgia.
  • A wide variety of companies earned the most deals, from Nike and Allstate to Ford and StubHub. 
  • From a category perspective, banks inked the most deals.
Georgia Bulldogs
College Athletics
| by and

Georgia’s Back-to-Back Titles Spark Talk of a Dynasty
The Bulldogs gave Kirby Smart a 10-year, $112M extension last offseason.
January 9, 2023

The sponsorship average for 2022-23 was about $8.6 million. But sponsorships aren’t the top revenue drivers in the Power 5. 

These conferences earn more than half their revenue from conference distributions that include media rights, NCAA, and postseason football revenue, according to Knight-Newhouse data.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read
by

Bears’ $4.7 Billion Stadium Pitch Caught in a Game of Political Football
The office of Illinois Gov. J.B. Pritzker brands the team’s stadium proposal as a ‘nonstarter.’
by

Powerful NFL Exec To Leave After Shaping League for Decades
Jeff Pash played a major role in the NFL’s highs and lows for years.
by

Big 12 Commissioner Wants to Expand NCAA Tournament, College Football Playoff
To Brett Yorkmark, ‘More is more.’
by

Chiefs, Browns’ Stadium Renderings: Familiar Looking and … Premature?
New renderings and funding proposals begin to take shape long before any stadium deals are finalized.
podcast thumbnail
podcast thumbnail mobile
Front Office Sports Today

Why the Kentucky Derby is Still a Hot Ticket, 150 Races Later

0:00
0:00

Featured Today
by

Just Like We Drew It Up? Stadium Renderings Can Excite, Confound, and Anger
During a historic wave of development, drawings wield more power than ever.
The scene in the green room behind the NFL Draft Theater in Detroit on Tuesday, April 23, 2024. Thirteen college players who will be picked in the first round will be waiting in this large room with friends, family, agents and college coaches on Thursday night.
April 27, 2024

More NFL Draft Prospects Are Staying Home, and TV Networks Are Adjusting
Whether making or missing out on millions, more prospects are staying home.
April 21, 2024

Everything You Need To Know About the Legal Attempts To Kill the ACC
Four lawsuits involving the conference, Clemson, and FSU could determine the future.
April 20, 2024

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win
With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Apply Now
Adidas
Multiple - USA Careers
Apply Now
FanDuel
Multiple - USA Careers
Apply Now

More in College Athletics
by

House v. NCAA: Settlement Doesn’t Address Biggest Issue in College Sports
The House v. NCAA case puts the NCAA and power conferences on the hook for billions in damages.
April 25, 2024

With New Lawsuit, Florida AG Backs FSU in Fight to Exit the ACC
Lawsuit alleges the ACC was ‘wrongfully withholding’ media contracts from the public.
Dec 3, 2022; Indianapolis, Indiana, USA; FOX Sports personality Reggie Bush before the Big Ten Championship between the Michigan Wolverines and the Purdue Boilermakers at Lucas Oil Stadium.
April 25, 2024

Reggie Bush Got His Heisman Back. Here’s Why He’s Still Suing the NCAA
The former USC star will go forward with a 2023 defamation lawsuit against the NCAA.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat
How Oracle’s POS technology is helping fans get back to their seats faster.
April 24, 2024

Reggie Bush’s Heisman Return: A Symbolic Win, but NCAA Battle Looms
The NCAA has stayed quiet on the matter, and it’s unclear what this move means.
April 24, 2024

The Ivy League Is Siding With Dartmouth Against College Athlete Unionization
The entire appeal is yet another desperate attempt to preserve amateurism.
April 24, 2024

Reggie Bush Finally Gets His Heisman Back
The Heisman Trust gives into the ‘enormous changes in college athletics.’
April 22, 2024

‘Give Them the Real’: Why Dawn Staley ‘Spoiled’ Local South Carolina Reporters
Staley’s love for the local media leads to more coverage and passionate fans.