• Loading stock data...
Saturday, March 14, 2026

Possible Gauff-Williams Australian Open Match Sets Up Ratings Win

A potential game between Coco Gauff and Venus Williams for the first time since 2020 could provide a viewership bounce.

Jun 2, 2021; Paris, France; Venus Williams (USA) and Coco Gauff (USA) in their doubles match on day four of the French Open at Stade Roland Garros
Susan Mullane/Imagn Images

The Australian Open has set up a potential showdown between two American women’s singles stars.

Coco Gauff, 21, and Venus Williams, 45, will face off in a battle between American stars of two different generations—if both manage to win their opening-round match at the Grand Slam. The two are on the same side of the bracket and could meet in the round of 64.

Gauff will face world No. 55 Kamilla Rakhimova from Uzbekistan in the first round. Williams, who received a wild-card entry to the Australian Open, will battle No. 68 Olga Danilović from Serbia. A wild card is an invite granted by the Grand Slam organizers.

A match between the two American greats would be their third official face-off. The first was at Wimbledon in 2019, when Gauff was just 15, and the second was at the 2020 Australian Open. Gauff won both encounters, even though they occurred years before she became a two-time Grand Slam champion.

“I wouldn’t be here if it wasn’t for her,” Gauff said after their match in 2019. “I told her she was so inspiring and I’ve always wanted to tell her that but I’ve never had the guts to before. … I never thought this would happen. I’m literally living my dream right now.”

A battle between the two U.S. draws would likely be a gift for ESPN, which saw double-digit viewership declines for the Australian Open last year despite American Madison Keys taking home the title. Gauff is still considered the biggest women’s tennis viewership draw, as were Venus Williams and her sister, Serena, when they dominated the sport in the 2000s and 2010s. This year’s spike in attendance for the Australian Open also indicates increasing appetite for the tournament.

Gauff and Williams became an impromptu doubles team at the 2021 French Open after Caty McNally, Gauff’s original partner, sustained a late injury. Williams and Gauff lost in the first round.

But a matchup between the two Americans is no guarantee, despite Gauff being heavily favored in her first-round match. Williams, a seven-time Grand Slam champion, has just one official singles win since 2023—a victory over Peyton Stearns at the DC Open in July.

It was her first professional match in more than a year.

Williams, ranked No. 145 in the world, has not won a match since then, including a loss Monday at the Hobart International to 38-year-old Tatjana Maria of Germany. It was the oldest combined age between two women in a WTA main draw since the tour was founded in 1973.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA CBA Talks, Day 4: ‘We Have to Get a Deal By Monday’

Negotiations have gone on for nearly 40 hours across four days.

Big 12 Ditches LED Court Mid-Tourney After Player Concerns

Widespread player complaints helped lead to the mid-tournament switch.
Mario Ho

How a 30-Year-Old Became Part-Owner of the Celtics

Mario Ho has his eye on expanding the Celtics’ footprint in China.
Sep 16, 2025; Seattle, Washington, USA; Seattle Storm forward Nneka Ogwumike (3) shoots the ball against Las Vegas Aces center A'ja Wilson (22) during the first half in game two of round one for the 2025 WNBA Playoffs at Climate Pledge Arena. Mandatory Credit: Stephen Brashear-Imagn Images

WNBA CBA Talks Drag Late Into Night 3 With No Deal

Negotiations have lasted more than 30 hours over the last three days.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Mar 12, 2026; Ponte Vedra Beach, Florida, USA; Scottie Scheffler plays his tee shot on the 16th hole during the first round of THE PLAYERS Championship golf tournament.

Scottie Scheffler’s Modest Climb to World No. 1

Scheffler is particular about investments and endorsements.
Dec 11, 2025; Tampa, Florida, USA; Tampa Bay Buccaneers wide receiver Emeka Egbuka (2) looks on against the Atlanta Falcons during the first quarter at Raymond James Stadium. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
March 12, 2026

Bucs Previously Duped by Fake Emeka Egbuka Account

The account was suspended after making a post regarding CTE.
Mar 10, 2026; Miami, Florida, USA; Miami Heat center Bam Adebayo (13) dunks against the Washington Wizards during the second half at Kaseya Center.
March 13, 2026

Bam Adebayo’s 83-Point Game Sparks Collector Frenzy

“A performance like this instantly becomes part of NBA history.”
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 11, 2026

Ravens Pivot to Trey Hendrickson After Crosby Trade Collapses

The Ravens quickly pivoted after backing out of the Crosby deal.
Natasha Watley
March 11, 2026

Softball Legend From LA ‘Heartbroken’ Olympic Tourney Will Be in Oklahoma

The LA28 Olympics will feature softball again after eight years.
March 10, 2026

Clippers Keep Winning While Aspiration Ruling Looms

Los Angeles is .500 for the first time since November.
Venus Williams waves to fans as she walks off the court after her loss to Diane Parry in the first round of the BNP Paribas Open in Indian Wells, Calif., Thursday, March 5, 2026.
March 10, 2026

Indian Wells $1M Mixed Doubles Purse Attracts Singles Stars

The tournament increased the prize money to $1 million from $370,000.