• Loading stock data...
Wednesday, June 18, 2025

Portland Trail Blazers continue green initiative, partner with New Era Cap & Repreve on new hat

In cohesion with NBA Green Week last week, Portland announced an exclusive partnership with New Era Cap and REPREVE recycled fiber on a hat made up entirely of four plastic bottles.

Photo / Bruce Ely

The Portland Trail Blazers have been known as an industry leader in the area of sustainability for many years. The Moda Center, the arena in which they call home, was the world’s first professional sports venue to receive LEED Gold status in 2010, and they doubled up on that honor by being re-certified in 2015.

In other words, when a new trend in sustainability rolls around, it is more likely than not that the Trail Blazers are going to be involved.

In cohesion with NBA Green Week last week, Portland announced an exclusive partnership with New Era Cap and REPREVE recycled fiber on a hat made up entirely of four plastic bottles. REPREVE is the leader in recycled fiber made from plastic bottles — quite a specific category if you ask me — sculpted by the textile manufacturer Unifi, Inc.

https://frontofficesports.com/jaylen-brown-is-leading-the-charge-for-self-representation-5805395058b5

Due to their reputation in sustainability, the Trail Blazers were an obvious target for both New Era and REPREVE, and the hats were on sale for $30 a pop at the Moda Center during home games staged on April 6th and April 8th.

“The Trail Blazers commitment to sustainability is long-standing; and among the leaders in all of professional sports raging from food recovery and energy efficiency, to composting and balancing our water use,” said Christa Stout, Trail Blazers Vice President of Social Responsibility in a press release.

“Key to that success are committed partners in all our initiatives who support our focus on impacting kids and families where they live, learn and play. We’re thrilled to join with New Era and REPREVE in this cool and authentic partnership.”

New Era elected to release the hat under the 9FIFTY classic snapback style rather than their popular fitted models, a decision likely influenced under the premise of reaching a broad base of people. The snapback fits are adjustable and fall under the “one size fits all” mantra, while the fitted caps are sized specifically and take some time to break in.

https://frontofficesports.com/jaylen-brown-is-leading-the-charge-for-self-representation-5805395058b5

“The synergy between REPREVE and New Era Cap represents one of incredible quality and performance, along with a commitment to eco-friendliness,” said Mark Maidment, Vice President, Creative for New Era Cap in a release.

“Not only does New Era Cap value environmental consciousness, but consumers are also increasingly looking for products with a transparent sustainability story. Through its U TRUST program, Unifi helps us deliver a trustworthy, environmentally responsible cap.”


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want us to learn more, or have a story featured about you or your organization? Contact us today.

https://upscri.be/f32ae1

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ja Morant Calls Out Stephen A. Smith After Memphis Claims

Smith made comments about the city on ESPN’s “First Take” Tuesday.

Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up

The TNT Sports parent company retools its executive pay after shareholder pushback.
May 26, 2025; Minneapolis, Minnesota, USA; Minnesota Timberwolves guard Nickeil Alexander-Walker (9) and guard Anthony Edwards (5) talk against the Oklahoma City Thunder in the second half during game four of the western conference finals for the 2025 NBA Playoffs at Target Center.

T-Wolves Minority Shareholders Dragged Along As Sale Nears Completion

A minority owner previously sued over the $1.5 billion deal.
Tyrese Haliburton

NBA Finals Ratings Up Again in Game 4 but Still Down Overall

More than nine million people watched Games 3 and 4.

Featured Today

Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.
Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park
June 14, 2025

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.

What Rolapp’s NFL Exit Means—and the Top Candidates to Replace Him

NFL media boss Brian Rolapp leaves; the league hunts for his replacement.
May 23, 2025

New LPGA Commissioner: Women’s Golf ‘Really Hard’ to Find on TV

Former PGA of America COO Craig Kessler will lead the tour.
Gabby Thomas
exclusive
June 12, 2025

Grand Slam Track Cancels Los Angeles Meet As $30 Million Track Start-Up..

Sources close to Grand Slam insist money is not an issue.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
Donald Trump, Nick Saban
May 22, 2025

Proposed Trump College Sports Commission May Never Happen

The White House is not sure of its plans.
May 15, 2025

PGA Championship Tees Off With Free Food, Record Hospitality Sales

General admission includes unlimited food and non-alcoholic beverages.
Allyson Felix
May 1, 2025

Allyson Felix on Olympic Pay, Nike, and Track’s Big-Money Era

Felix talked to FOS about her push to help Olympic parents and more.
Jordon Hudson
April 30, 2025

Bill Belichick Accuses CBS of ‘Selectively’ Editing Awkward Girlfriend Clip

The North Carolina coach cited his “professional” relationship with Jordon Hudson.