Wednesday, July 8, 2026

Players Care About the NBA Cup. Does That Outweigh Complications?

In Year 2 of the NBA Cup, it’s clear players and teams want to win the tournament—whether it’s for the cash prize or as a building block for an NBA title.

Kyle Terada-Imagn Images

LAS VEGAS — NBA ratings may be down this year, but anyone watching the Emirates NBA Cup knows past speculation that teams don’t care about winning the tournament can be ruled out. The games are evidently more intense and players are gunning for the cash prize—particularly those who aren’t making tens or hundreds of millions.

“It’s funny, a lot of people say it’s the money, and it’s not; it’s the competition. Now, the guys who aren’t playing, it’s the money. You know, I’ve never been hugged more by our rookies in my life than after that game. They were celebrating like it was a big game,” Bucks head coach Doc Rivers said after his team defeated the Hawks to advance to the final.

For Bucks stars Giannis Antetokounmpo and Damian Lillard—who both make about $48 million per year—the $514,970 grand prize is less than their per-game salary (about $595,000) over an 82-game regular season. Then there are players like the Thunder’s Branden Carlson, who makes less than $1 million this year and would see his pay increase by 52% if his team wins Tuesday.

Another benefit of the tournament is it provides a simulation of playoff-level intensity during the regular season, which Thunder star Shai Gilgeous-Alexander acknowledged is important for his young team.

“Obviously, a little bit more is at stake where if you lose you go home, but games like that are good experience for us, especially with where we want to end up,” Gilgeous-Alexander said.

A Trophy Trade-Off

The money, experience, and bragging rights may be enticing, but the two finalists face some disadvantages. The NBA Cup final does not count toward a team’s 82-game schedule, meaning the Bucks and Thunder are the only two teams in the league that will play 83 games.

Every other team in the league also gets some form of extended break of about three to five days—or two games in 11 nights. The Bucks have two days off before heading to Cleveland, while the Thunder will have one day off before playing a back-to-back on the road against the two teams in Florida. 

Addressing the media on Monday, Thunder coach Mark Daigneault said his team is gunning for the NBA Cup championship. But he acknowledged there is still 70% of the season left and that coming out of the final, the Thunder are facing a difficult road trip the league would, under normal circumstances, never schedule.

“We want to win. … But it will be a challenge coming out of it for both teams. … If you look at that as a road trip, it’s an unprecedented road trip. The NBA would never schedule that. They would never put a team on a six-day West Coast road trip and then fly them East for a back-to-back,” Daigneault said when FOS asked about the Thunder’s schedule.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.

Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension

Jokić is eligible for the richest deal in NBA history next summer.
Mar 19, 2022; Scottsdale, AZ, United States; Victor Evans (26) jumps to dunk the ball at Victorium. Basketball Big3 Tryouts

Big3 Fights Lawsuit Over NFTs Amid Plans to Go Public

A Big3 representative says the case is a “classic nuisance suit.”
Sep 29, 2025; Boston, MA, USA; Boston Celtics president of basketball operations Brad Stevens talks to reporters during media day at the Auerbach Center. Mandatory Credit: David Butler II-Imagn Images

Brad Stevens Preaches ‘Optionality’ in Defense of Jaylen Brown Trade

The Celtics executive conceded that the trade wasn’t popular with fans.

Chicago Sky Shuffle Practice Venues As Facility Delay Continues

Chicago has not given a firm opening date for their practice facility.
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Mar 12, 2026; Toronto, Ontario, CAN; Anaheim Ducks forward Leo Carlsson (91) skates against the Toronto Maple Leafs during the third period at Scotiabank Arena. Mandatory Credit: John E. Sokolowski-Imagn Images

Ducks’ $90M Carlsson Decision Looms

The Flyers’ offer for the emerging star sets an NHL salary record.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.
July 6, 2026

Clock Is Ticking on LIV Golf’s Search for New Investors

LIV’s U.K. event is scheduled to begin July 23.
Dec 7, 2025; Atlanta, Georgia, USA; Hall of Fame outfielder Ken Griffey Jr. takes photos during a game between the Seattle Seahawks and Atlanta Falcons in the first quarter at Mercedes-Benz Stadium. Mandatory Credit: Brett Davis-Imagn Images
July 7, 2026

Ken Griffey Jr. Wants to Bring Black Athletes ‘Back to Baseball’

Griffey’s fourth annual Swingman Classic will take place on Friday.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Jul 1, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Phillies first baseman Bryce Harper (3) reacts before the fourth inning at Citizens Bank Park.
July 6, 2026

No Timer in Derby, New 3-on-3 Game Among MLB All-Star Changes

The midseason showcase includes several schedule and format shifts.
Jun 17, 2026; Southampton, New York, USA; Jon Rahm plays his tee shot on hole 15 during a practice round for the U.S. Open golf tournament.
July 6, 2026

Rahm Headlines 7 LIV Players at PGA Tour’s Scottish Open

The Scottish Open is co-sanctioned with the DP World Tour.
July 5, 2026

USMNT’s Balogun to Play After Red-Card Ban Lifted

FIFA suspended Balogun’s ban, clearing the USMNT star for Belgium.
Jun 24, 2026; Indianapolis, Indiana, USA; Indiana Fever guard Caitlin Clark (22) dribbles the ball while Phoenix Mercury guard Lexi Held (10) defends in the second half at Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-Imagn Images
July 3, 2026

Caitlin Clark Denounces Hate Following Alyssa Thomas Incident

The public comments marked Clark’s first since the June 24 incident.