• Loading stock data...
Thursday, January 16, 2025

Players Care About the NBA Cup. Does That Outweigh Complications?

In Year 2 of the NBA Cup, it’s clear players and teams want to win the tournament—whether it’s for the cash prize or as a building block for an NBA title.

Kyle Terada-Imagn Images

LAS VEGAS — NBA ratings may be down this year, but anyone watching the Emirates NBA Cup knows past speculation that teams don’t care about winning the tournament can be ruled out. The games are evidently more intense and players are gunning for the cash prize—particularly those who aren’t making tens or hundreds of millions.

“It’s funny, a lot of people say it’s the money, and it’s not; it’s the competition. Now, the guys who aren’t playing, it’s the money. You know, I’ve never been hugged more by our rookies in my life than after that game. They were celebrating like it was a big game,” Bucks head coach Doc Rivers said after his team defeated the Hawks to advance to the final.

For Bucks stars Giannis Antetokounmpo and Damian Lillard—who both make about $48 million per year—the $514,970 grand prize is less than their per-game salary (about $595,000) over an 82-game regular season. Then there are players like the Thunder’s Branden Carlson, who makes less than $1 million this year and would see his pay increase by 52% if his team wins Tuesday.

Another benefit of the tournament is it provides a simulation of playoff-level intensity during the regular season, which Thunder star Shai Gilgeous-Alexander acknowledged is important for his young team.

“Obviously, a little bit more is at stake where if you lose you go home, but games like that are good experience for us, especially with where we want to end up,” Gilgeous-Alexander said.

A Trophy Trade-Off

The money, experience, and bragging rights may be enticing, but the two finalists face some disadvantages. The NBA Cup final does not count toward a team’s 82-game schedule, meaning the Bucks and Thunder are the only two teams in the league that will play 83 games.

Every other team in the league also gets some form of extended break of about three to five days—or two games in 11 nights. The Bucks have two days off before heading to Cleveland, while the Thunder will have one day off before playing a back-to-back on the road against the two teams in Florida. 

Addressing the media on Monday, Thunder coach Mark Daigneault said his team is gunning for the NBA Cup championship. But he acknowledged there is still 70% of the season left and that coming out of the final, the Thunder are facing a difficult road trip the league would, under normal circumstances, never schedule.

“We want to win. … But it will be a challenge coming out of it for both teams. … If you look at that as a road trip, it’s an unprecedented road trip. The NBA would never schedule that. They would never put a team on a six-day West Coast road trip and then fly them East for a back-to-back,” Daigneault said when FOS asked about the Thunder’s schedule.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 16, 2024; Minneapolis, Minnesota, USA; New York Liberty forward Breanna Stewart (30) shoots as Minnesota Lynx forward Napheesa Collier (24) defends during the second half of game three of the 2024 WNBA Finals at Target Center.

Unrivaled Tips Off: New Women’s League Bets Big on WNBA Stars

Unrivaled is a 3-on-3 women’s professional basketball league.

Angel Reese Raves About Unrivaled: ‘This Is What the Women Deserve’

She said Thursday that the pressure is on the WNBA to step up.
Jun 20, 2023; Houston, Texas, USA; New York Mets first baseman Pete Alonso (20) looks on as Houston Astros third baseman Alex Bregman (2) rounds the bases after hitting a home run during the third inning at Minute Maid Park.

MLB History Repeating? Free-Agent Stars Risk ‘Boras Four’ Fate

Pete Alonso and Alex Bregman remain among the best unsigned players.

Featured Today

Showboats’ Daewood Davis (2) celebrates after scoring a touchdown during the UFL game between the San Antonio Brahmas and Memphis Showboats in Simmons Liberty Bank Stadium in Simmons Bank Liberty Stadium in Memphis, Tenn., on Saturday, April 6, 2024.

The UFL Is Primed for Success—If It Can Resist Its Impulse for..

The spring football league must buck temptation if it wants to succeed.
Race leader and eventual stage winner Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) in the final kilometer up the finish climb of stage 19 from Logroño to Alto De Moncalvillo (ESP/168km) of the 79th La Vuelta Ciclista a España 2024 on 6 September. // Kristof Ramon / Red Bull Content Pool // SI202409060905 // Usage for editorial use only //Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) congratulated by teammate Florian LIPOWITZ (DEU/RedBull - BORA - hansgrohe) after a very strong stage 13 from Lugo to Puerto De Ancares (ESP/171km) of the 79th La Vuelta Ciclista a España 2024 on 30 August
January 13, 2025

Red Bull Is on a Hot Streak in Sports. Can It Win..

The company is betting on a big future in cycling.
Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
January 11, 2025

College Football Is Closer Than Ever to Perfecting the Championship Process

Despite valid criticisms, the first expanded Playoff is working.
Jan 2, 2025; New Orleans, LA, USA; Notre Dame Fighting Irish head coach Marcus Freeman (R) reacts on the sidelines in the final minute against the Georgia Bulldogs during the fourth quarter at Caesars Superdome.
January 9, 2025

Amid Realignment Mania, Notre Dame Stayed Independent. It Paid Off

How the CFP semifinal-bound Fighting Irish made their business model work.

LIV Golf Gets New Media Deal—and Greg Norman’s Replacement

The PGA Tour rival circuit is heading into its fourth year.
January 15, 2025

LeBron James Not Involved in International Hoops League Effort

The group is being advised by LeBron James’s business partner Maverick Carter.
tip off
exclusive
January 15, 2025

‘F1 for Basketball’: International League Effort Does Not Want to Challenge NBA

FOS reports that LeBron James is not involved in the effort.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Golfers Max Homa , left, and Tiger Woods laugh as they warm up for their match at SoFi Center, the home of TGL, the interactive golf league founded by Tiger Woods and SoFi Center, the home of TGL, the interactive golf league founded by Tiger Woods and Rory McIlroy on January 14, 2025 in Palm Beach Gardens, Florida.
January 15, 2025

Tiger Woods Boosts TGL TV Ratings in League’s Second Match

Woods made his league debut for his Jupiter Links Golf Club.
Sundar Pichai
January 15, 2025

Google, Microsoft CEOs Team Up in Attempt to Buy Cricket Team

Five Silicon Valley CEOs have come together for a joint ownership bid.
January 15, 2025

Colts to Host First NFL Game in Berlin As International Schedule Grows

The league has already played games in Frankfurt and Munich.
January 15, 2025

PFL Drops Bellator, Launches $20 Million Tournament

The MMA league is shortening its tournament format by three months.