Thursday, May 14, 2026

Players Care About the NBA Cup. Does That Outweigh Complications?

In Year 2 of the NBA Cup, it’s clear players and teams want to win the tournament—whether it’s for the cash prize or as a building block for an NBA title.

Kyle Terada-Imagn Images

LAS VEGAS — NBA ratings may be down this year, but anyone watching the Emirates NBA Cup knows past speculation that teams don’t care about winning the tournament can be ruled out. The games are evidently more intense and players are gunning for the cash prize—particularly those who aren’t making tens or hundreds of millions.

“It’s funny, a lot of people say it’s the money, and it’s not; it’s the competition. Now, the guys who aren’t playing, it’s the money. You know, I’ve never been hugged more by our rookies in my life than after that game. They were celebrating like it was a big game,” Bucks head coach Doc Rivers said after his team defeated the Hawks to advance to the final.

For Bucks stars Giannis Antetokounmpo and Damian Lillard—who both make about $48 million per year—the $514,970 grand prize is less than their per-game salary (about $595,000) over an 82-game regular season. Then there are players like the Thunder’s Branden Carlson, who makes less than $1 million this year and would see his pay increase by 52% if his team wins Tuesday.

Another benefit of the tournament is it provides a simulation of playoff-level intensity during the regular season, which Thunder star Shai Gilgeous-Alexander acknowledged is important for his young team.

“Obviously, a little bit more is at stake where if you lose you go home, but games like that are good experience for us, especially with where we want to end up,” Gilgeous-Alexander said.

A Trophy Trade-Off

The money, experience, and bragging rights may be enticing, but the two finalists face some disadvantages. The NBA Cup final does not count toward a team’s 82-game schedule, meaning the Bucks and Thunder are the only two teams in the league that will play 83 games.

Every other team in the league also gets some form of extended break of about three to five days—or two games in 11 nights. The Bucks have two days off before heading to Cleveland, while the Thunder will have one day off before playing a back-to-back on the road against the two teams in Florida. 

Addressing the media on Monday, Thunder coach Mark Daigneault said his team is gunning for the NBA Cup championship. But he acknowledged there is still 70% of the season left and that coming out of the final, the Thunder are facing a difficult road trip the league would, under normal circumstances, never schedule.

“We want to win. … But it will be a challenge coming out of it for both teams. … If you look at that as a road trip, it’s an unprecedented road trip. The NBA would never schedule that. They would never put a team on a six-day West Coast road trip and then fly them East for a back-to-back,” Daigneault said when FOS asked about the Thunder’s schedule.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 15, 2023; Philadelphia, Pennsylvania, USA; Philadelphia 76ers resident of Basketball Operations Daryl Morey speaks with the media before a game against the Detroit Pistons at Wells Fargo Center. Mandatory Credit: Bill Streicher-USA TODAY Sports
opinion

Why the NBA Should Hire Daryl Morey to Be Its Theo Epstein

The 76ers fired Morey earlier this week.

Silver Says He Could Further Punish Tanking Teams in New Lottery

“We can actually take away draft lottery balls.”
Mar 15, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips hands the championship trophy to Duke Blue Devils head coach Jon Scheyer after the 2025 ACC Conference Championship game against the Louisville Cardinals at Spectrum Center. Mandatory Credit: Jim Dedmon-Imagn Images

ACC Backs Duke-Amazon Deal Despite Big Ten Concerns

ACC commissioner Jim Phillips revealed ESPN was involved in the discussions.

WNBA Teams Use Hardship Contracts Despite Expanded Rosters

WNBA teams have two developmental contract spots this year.

Featured Today

Bart Swings/Falyn Fonoimoana/Avery Poppinga

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
Feb 5, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel talks to media members at the Santa Clara Marriott. Mandatory Credit: Darren Yamashita-Imagn Images

NFL Staying Hands-Off Schedule Videos as Vrabel Jokes Loom

The league isn’t reviewing teams’ schedule release videos in advance.
opinion
May 13, 2026

NFL Should Release Audio on Crucial Replay Decisions

The ACC let viewers in the replay booth last fall.
PGA Championship
May 13, 2026

Food Is Free at PGA Championship, but a Beer Starts at $15

The Championship+ all-inclusive ticket program debuted in 2021.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 11, 2026; Newtown Square, Pennsylvania, Mark Geddes plays a shot the eighteenth hole during a practice round of the PGA Championship golf tournament at Aronimink Golf Club.
May 13, 2026

The PGA Championship’s Prize-Money Balancing Act

Last year’s prize money was $19 million, up $500,000 from 2024.
May 12, 2026

PWHL Adds 3 Teams Amid Expansion Spree

The three next teams will bring the league up to 11 franchises.
May 10, 2026; Washington, District of Columbia, USA; New York Liberty forward Breanna Stewart (30) argues a call with referee Toni Patillo (76) during a stoppage in play against the Washington Mystics in the second half at CareFirst Arena. Mandatory Credit: Geoff Burke-Imagn Images
May 12, 2026

WNBA’s Officiating Changes Already Drawing Complaints

There has been a clear increase in foul calls in the WNBA.
May 12, 2026

Rory McIlroy: I Knew About LIV Funding Trouble Before Players Did

LIV is losing its funding from the Saudi PIF.