Thursday, August 6, 2026

Players Care About the NBA Cup. Does That Outweigh Complications?

In Year 2 of the NBA Cup, it’s clear players and teams want to win the tournament—whether it’s for the cash prize or as a building block for an NBA title.

Kyle Terada-Imagn Images

LAS VEGAS — NBA ratings may be down this year, but anyone watching the Emirates NBA Cup knows past speculation that teams don’t care about winning the tournament can be ruled out. The games are evidently more intense and players are gunning for the cash prize—particularly those who aren’t making tens or hundreds of millions.

“It’s funny, a lot of people say it’s the money, and it’s not; it’s the competition. Now, the guys who aren’t playing, it’s the money. You know, I’ve never been hugged more by our rookies in my life than after that game. They were celebrating like it was a big game,” Bucks head coach Doc Rivers said after his team defeated the Hawks to advance to the final.

For Bucks stars Giannis Antetokounmpo and Damian Lillard—who both make about $48 million per year—the $514,970 grand prize is less than their per-game salary (about $595,000) over an 82-game regular season. Then there are players like the Thunder’s Branden Carlson, who makes less than $1 million this year and would see his pay increase by 52% if his team wins Tuesday.

Another benefit of the tournament is it provides a simulation of playoff-level intensity during the regular season, which Thunder star Shai Gilgeous-Alexander acknowledged is important for his young team.

“Obviously, a little bit more is at stake where if you lose you go home, but games like that are good experience for us, especially with where we want to end up,” Gilgeous-Alexander said.

A Trophy Trade-Off

The money, experience, and bragging rights may be enticing, but the two finalists face some disadvantages. The NBA Cup final does not count toward a team’s 82-game schedule, meaning the Bucks and Thunder are the only two teams in the league that will play 83 games.

Every other team in the league also gets some form of extended break of about three to five days—or two games in 11 nights. The Bucks have two days off before heading to Cleveland, while the Thunder will have one day off before playing a back-to-back on the road against the two teams in Florida. 

Addressing the media on Monday, Thunder coach Mark Daigneault said his team is gunning for the NBA Cup championship. But he acknowledged there is still 70% of the season left and that coming out of the final, the Thunder are facing a difficult road trip the league would, under normal circumstances, never schedule.

“We want to win. … But it will be a challenge coming out of it for both teams. … If you look at that as a road trip, it’s an unprecedented road trip. The NBA would never schedule that. They would never put a team on a six-day West Coast road trip and then fly them East for a back-to-back,” Daigneault said when FOS asked about the Thunder’s schedule.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 6, 2026; Camden, NJ, USA; From left to right Philadelphia 76ers general manager Mike Gansey and guard Jaylen Brown and managing partner Josh Harris pose for a photo during his introductory press conference at the Francis J. Myers Recreation Center. Mandatory Credit: Bill Streicher-Imagn Images

Mike Gansey: Sixers Players Led LeBron Recruitment

Gansey’s own relationship with James dates back to high school.
The Warner Bros. Water Tower is pictured at Warner Bros. Studios in Burbank on the day it was announced that California and 11 states are suing to block Paramount's $110 billion acquisition of Warner Bros. Discovery in California, U.S. July 13, 2026.

WBD Ad Sales Sink Without NBA Live Rights

WBD’s fiscal second-quarter revenue fell 11%.

Blazers Gain Public Backing, but Arena Talks Still Contentious

Citizen support for the arena renovations arrived from several different sectors.

Feds Say Rozier Friend Threatening Witnesses in NBA Gambling Case

Prosecutors say De’Niro Laster has been intimidating witnesses on social media.
podcast thumbnail mobile
Front Office Sports Today

8/6/26 – LIV’s Funding Promise, Disney Sells Out Super Bowl, Inside Tom Brady’s CardVault

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Aug 6, 2026; Bedminster, New Jersey, USA; Bryson DeChambeau points right after his tee shot on the first tee during the first round of the LIV Golf New York tournament at Trump National Bedminster.

7 Burning Questions for LIV Golf Amid Claim of New Funding

Private equity firm BC Partners is reportedly exploring a deal with LIV.
Aug 5, 2026; Toronto, Ontario, Canada; Coco Gauff (USA) hits a ball to Kayla Day (not pictured) during round two play of the National Bank Open at Sobeys Stadium. Mandatory Credit: John E. Sokolowski-Imagn Images
August 6, 2026

Top WTA Stars Weigh In on Tour’s New Genetic Sex Testing Policy

Most top players appear to have little issue with the tour’s decision.
August 6, 2026

Anthony Rizzo: MLB Doesn’t Have Competitive Balance Problem

The former MLB star talked labor, sports betting, and his own broadcasting.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 24, 2026 Crushers GC's Bryson DeChambeau in action as he hits a tee shot on the fourth hole during the second round
August 6, 2026

Bryson DeChambeau’s Agency Denies Role in LIV Rescue Deal

BC Partners is reportedly exploring a deal with LIV.
National Women’s Soccer League commissioner Jessica Berman announces Columbus as the league's 18th club at ScottsMiracle-Gro Field on April 21, 2026. The club, set to begin play in 2028, will be owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards.
August 5, 2026

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.
August 5, 2026

LIV Golf Says New Lead Investor Signed, but Big Questions Remain

LIV had been seeking to raise as much as $350 million.
August 4, 2026

Why WNBA’s New Cleveland Sirens Won’t Face a Trademark Fight

The Sirens will make their WNBA debut in 2028.