Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Players Care About the NBA Cup. Does That Outweigh Complications?

In Year 2 of the NBA Cup, it’s clear players and teams want to win the tournament—whether it’s for the cash prize or as a building block for an NBA title.

Kyle Terada-Imagn Images

LAS VEGAS — NBA ratings may be down this year, but anyone watching the Emirates NBA Cup knows past speculation that teams don’t care about winning the tournament can be ruled out. The games are evidently more intense and players are gunning for the cash prize—particularly those who aren’t making tens or hundreds of millions.

“It’s funny, a lot of people say it’s the money, and it’s not; it’s the competition. Now, the guys who aren’t playing, it’s the money. You know, I’ve never been hugged more by our rookies in my life than after that game. They were celebrating like it was a big game,” Bucks head coach Doc Rivers said after his team defeated the Hawks to advance to the final.

For Bucks stars Giannis Antetokounmpo and Damian Lillard—who both make about $48 million per year—the $514,970 grand prize is less than their per-game salary (about $595,000) over an 82-game regular season. Then there are players like the Thunder’s Branden Carlson, who makes less than $1 million this year and would see his pay increase by 52% if his team wins Tuesday.

Another benefit of the tournament is it provides a simulation of playoff-level intensity during the regular season, which Thunder star Shai Gilgeous-Alexander acknowledged is important for his young team.

“Obviously, a little bit more is at stake where if you lose you go home, but games like that are good experience for us, especially with where we want to end up,” Gilgeous-Alexander said.

A Trophy Trade-Off

The money, experience, and bragging rights may be enticing, but the two finalists face some disadvantages. The NBA Cup final does not count toward a team’s 82-game schedule, meaning the Bucks and Thunder are the only two teams in the league that will play 83 games.

Every other team in the league also gets some form of extended break of about three to five days—or two games in 11 nights. The Bucks have two days off before heading to Cleveland, while the Thunder will have one day off before playing a back-to-back on the road against the two teams in Florida. 

Addressing the media on Monday, Thunder coach Mark Daigneault said his team is gunning for the NBA Cup championship. But he acknowledged there is still 70% of the season left and that coming out of the final, the Thunder are facing a difficult road trip the league would, under normal circumstances, never schedule.

“We want to win. … But it will be a challenge coming out of it for both teams. … If you look at that as a road trip, it’s an unprecedented road trip. The NBA would never schedule that. They would never put a team on a six-day West Coast road trip and then fly them East for a back-to-back,” Daigneault said when FOS asked about the Thunder’s schedule.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Blazers Defend Arena Pitch in Testy City Council Meeting

The city and team have publicly sparred over the Moda Center.

LeBron Could Make Sixers’ Expiring Jersey Patch a Premium Asset

Philly’s deal with Crypto.com expires in 2027. 
Basketball - NBA - New York Knicks v Philadelphia 76ers - Etihad Arena, Abu Dhabi, United Arab Emirates - October 4, 2025 New York Knicks' Karl-Anthony Towns in action with Philadelphia 76ers' Adem Bona

NBA Drops Plan for Games in Middle East

The Knicks played preseason games against the Sixers in Abu Dhabi last year.

WNBA Posts, Deletes Video of Apparent Bueckers-Reese Bet

The CBA includes strict prohibitions against players wagering on games.
podcast thumbnail mobile
Front Office Sports Today

7/30/26 – USMNT Nearing Pochettino Return, FIFA Draws UEFA Criticism, Yankees and Knicks to DAZN

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
First at FOS

The NFL War Over the Tush Push Has Quietly Ended

The league gave no specific guidance on the play this offseason.
Exclusive
July 29, 2026

NFL Flag Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Crushers GC's Bryson DeChambeau holds an umbrella during the final round Action Images via Reuters/Paul Childs
July 30, 2026

LIV Delays Michigan Announcement Amid Investor Talks

Sources have told FOS that the event will be canceled.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS
July 29, 2026

Storm Apologize for Owner Remarks to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”
Jul 11, 2026; Las Vegas, Nevada, USA; UFC president Dana White during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 29, 2026

Zuffa Boxing’s Business Model Is Already Shifting

Shakur Stevenson is the promotion’s latest star seeking to box non-Zuffa fighters.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.
July 29, 2026

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus
July 29, 2026

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.