• Loading stock data...
Tuesday, August 26, 2025
Front Office Sports Honors winners are here! View the 2025 winners

PGA Tour’s $20 Million Signature Events Seeing TV Ratings Boost

Most of the PGA Tour’s elevated, $20 million signature events are getting better TV ratings than they did a year ago. Will the Players Championship deliver, too?

Kyle Terada-Imagn Images

The Players Championship is no doubt the marquee event on the PGA Tour, boasting a $25 million purse and informally referred to as “the fifth major.”

But heading into the action this week at the iconic TPC Sawgrass in Ponte Vedra, Fla., the PGA Tour is already halfway through its “signature event” schedule, which this season includes eight tournaments with limited fields for the highest-ranked players and $20 million purses—more than double a typical prize fund.

Three of those signature events so far had a year-to-year boost in TV ratings for their final rounds. Here are the viewership numbers, according to Nielsen ratings:

  • The Sentry: 461,000 on Golf Channel (-35%)
  • AT&T Pebble Beach Pro-Am: 3.33 million on CBS (+47%)
  • Genesis Invitational: 3.4 million on CBS (+6%)
  • Arnold Palmer Invitational: 2.8 million (+22%)

The biggest gain came at Pebble Beach, where Rory McIlroy won in February, but that increase was compared to the 2023 tournament because last year’s final round was canceled due to inclement weather (Wyndham Clark was declared the winner after three rounds).

Because of the Los Angeles wildfires, this year’s Genesis Invitational was moved from its traditional home, Riviera Country Club, to Torrey Pines, which had hosted its annual PGA Tour event just a few weeks earlier.

The final four signature events are:

  • RBC Heritage: April 17–20 in Hilton Head
  • Truist Championship: May 8–11 in Philadelphia
  • The Memorial Tournament: May 29 to June 1 in Ohio
  • Travelers Championship: June 19–22 in Connecticut

Those will test the stamina of golf viewers around the major championships, as the RBC Heritage will be played the week following the Masters, the Truist Championship the week before the PGA Championship, and the Travelers Championship the week following the U.S. Open.

Players Spotlight

The Players Championship field includes 48 of the top-50 ranked golfers in the world, 47 of which will be trying to stop Scottie Scheffler from winning the tournament for an unprecedented third straight year.

Last year’s final round, which saw Scheffler narrowly beat three players by one stroke, averaged 3.5 million viewers on NBC, which was down from the 4.1 million who tuned in to Scheffler’s more dominant victory in 2023, when he defeated second-place finisher Tyrrell Hatton by five shots.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 24, 2025; Atlanta, Georgia, USA; Scottie Scheffler takes his shot on the first hole during the final round of the TOUR Championship golf tournament.

Nine PGA Tour Players Earned More Than $10M During 2025 Season

The 2025 season ended at the Tour Championship on Sunday.
Titans

Crypto Group Claims Responsibility for NFL, PGA Dildo Tosses

The group behind many WNBA incidents says it has struck again.
HAPPY GILMORE 2. (L to R) Quin Stiller as Will Zalatoris Caddie, Will Zalatoris as Himself, Benito Antonio Martínez Ocasio as Oscar Mejias and Adam Sandler as Happy Gilmore in Happy Gilmore2.

‘Happy Gilmore 2’ Becomes Netflix’s Most-Watched U.S. Movie Debut

The Adam Sandler, golf-themed movie sets more streaming records.

Featured Today

‘You’re Going to Get Beat Up’: The Liberty’s All-Male Practice Squad

A select group suits up weekly to take on the defending champs.
August 24, 2025

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.

Fox Enters Streaming Wars With Leaner, Sports-Heavy Approach

A different strategy marks the arrival of the network’s streaming service.
Jey Uso and Pat McAfee look at each other after Uso’s win Saturday, Feb. 1, 2025, during the WWE Royal Rumble at Lucas Oil Stadium in Indianapolis.
August 20, 2025

WWE Will Leave Peacock for ESPN 6 Months Early

Peacock’s final show will be “Clash in Paris” on Aug. 31.
August 20, 2025

Bundesliga Bets on YouTube Creators for Live U.K. Game Streams

Bundesliga is the top German soccer league.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
August 20, 2025

NFL Preseason Games Are Popping Up on YouTube’s Sunday Ticket

The $2 billion out-of-market package covers only the regular season.
August 20, 2025

Inside ESPN’s ‘Industry Shaping’ DTC Plan, What’s at Stake

Many bundle offers and opaque metrics mark the high-profile launch.
Kyle Busch talks with Nexstar Media Group, Wednesday February 14, 2024 during Daytona 500 Media Day at Daytona International Speedway
August 19, 2025

$6.2B Nexstar-Tegna Deal Could Create Local Sports Juggernaut

CW parent company Nexstar looks to acquire its rival in a major deal.
August 15, 2025

NFL Preseason Week 1 Delivers Record Audience for NFL Network

The channel averaged 2.1 million viewers for its eight live telecasts.