PGA Tour Superstore Posts Record Sales; Could Double Store Count

    • The PGA Tour Superstore reported record sales growth in fiscal 2021.
    • The chain plans to expand its reach as the golf industry’s largest retailer.

The PGA Tour Superstore — owned by Atlanta Falcons owner Arthur Blank — reported record sales growth in fiscal 2021 and plans to expand its reach as the golf industry’s largest retailer. 

“We did more business in the first half of 2021 than we did in the full year of 2019, which was a record year for us at the time,” said PGA Tour Superstore president and CEO Dick Sullivan.  

Golf industry sales increased 7% year-over-year in October 2021, and 4% in November. The PGA Tour Superstore saw its sales jump 21% and 19% in those same months, respectively.  

The Superstore reported growth amid supply chain constraints thanks to creative solutions, which include using the chain’s repair shops to access scarce materials for goods. 

The creativity correlated to strong sales and growth. 

  • The chain expanded to 50 stores in 2021, with plans to open at least eight in 2022.
  • In fiscal 2021, women’s apparel sales jumped 59% with women’s footwear up 67%
  • The chain told Forbes that business is up roughly 70% over the last two years.

The PGA Tour Superstore has also benefited from the ability to add personal elements to the shopping experience by offering hands-on testing, fitting, and knowledge for customers. 

Golf Driving Sales

Roughly 529 million rounds of golf were played in the U.S. in 2021, the highest play total on record, according to the National Golf Foundation. In 2020, golf had its biggest net increase since 1997 at 60 million-plus rounds.