• Loading stock data...
Saturday, November 23, 2024

PGA TOUR Superstore Leans Into In-Person Retail

  • The PGA TOUR Superstore plans to double its store count to 100 by 2026.
  • The brand has leaned into in-person experiences to lure customers.
PGA-Tour-Superstore
PGA Tour Superstore

E-commerce accelerated across the economy during the pandemic, but the PGA TOUR Superstore is leaning into in-person retail as it charts its growth plan.

Though online retail rose to 20% of the golf equipment and apparel store’s sales during the pandemic, “it’s shifted back to more like 10 or 15%,” CEO Dick Sullivan told Front Office Sports, “which is sort of eye opening because the whole world has changed.”

  • There are 53 locations at present, with plans to grow to 58 by the end of the year.
  • The brand plans to have 100 stores open across the U.S. by 2026.
  • Stores opened recently in Philadelphia and Charlotte, with plans to add three spots in California this year.

The company is looking to grow its retail footprint 20-25% annually. “We believe the wheels will start to wobble beyond that point,” said Sullivan.

Live Experience

The PGA TOUR Superstore offers lessons, putting green, golf technology, and various customizations such as club grips to lure people in.

“We want 85 to 90% of the consumers to come into our stores, because of the experiences that they get,” said Sullivan.

The stores also lean more heavily on apparel than many other golf stores, which are more equipment-focused. Footwear sales grew 67% year-over-year in fiscal 2021, and women’s apparel sales increased 59%.

Much like the growth in athleisure, Sullivan noted that many people are purchasing golf apparel to wear on a day-to-day basis.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rose Zhang congratulates her teammate Sahith Theegala after making his putt on the 9th green at the Grant Thornton Invitational at Tiburon Golf Club in Naples on Friday, Dec. 8, 2023.

TGL Considering Mixed Event, Women’s League Amid LPGA Talks

The new league from Tiger Woods and Rory McIlroy launches in January.

LPGA’s Richest Season Ever Set to Crown a Record-Breaker

The current record is $4,364,994 by Lorena Ochoa in 2007.

2025 Ryder Cup Tickets Sell Out Despite Outcry Over $750 Price

Next year’s event will be played at Bethpage Black in Farmingdale, N.Y.

Caitlin Clark Draws Huge Early-Morning Crowds at LPGA Event

Golf Channel aired Clark’s 18th hole live, after moving up its studio show.
podcast thumbnail mobile
Front Office Sports Today

How Conference Expansion Has Changed College Football

0:00

Featured Today

Nov 16, 2024; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) celebrates after defeating NJ/NY Gotham FC in a 2024 NWSL Playoffs semifinal match at Audi Field. Mandatory Credit:

The Washington Spirit’s Business Makeover Carried Them to the Finals

The team’s return to the NWSL championship looks a lot different from 2021.
Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.
November 21, 2024

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
October 17, 2024

Netflix Shares Rise on Strong Earnings As Christmas NFL Games Lie Ahead

The next two months will include the Tyson-Paul fight and the NFL Christmas Day games.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
September 21, 2024

Fanatics’ NHL Jersey Plan

The sports merchandising giant rolls out four tiers of redesigned NHL jerseys.
A view of a Nike retail store in New York City.
August 15, 2024

Nike Shares Surge As Bill Ackman Invests, Igniting Turnaround Hopes

The billionaire hedge-fund executive holds significant influence in the market.
Topgolf
August 7, 2024

Callaway ‘Disappointed’ With Topgolf, Exploring Spin-Off

Callaway announced a strategic review of Topgolf during its Q2 report.