PGA of America Opens New $550M ‘Home’ in Frisco

The PGA of America’s new complex in Frisco, Texas, wants to be the center of the golf world.

“We call this ‘home,’” says PGA of America Chief People Officer Sandy Cross. “We don’t call it ‘headquarters.’ This is the home of the PGA of America and the home of PGA Professionals.”

The golf organization opened its 106,600-square-foot home office this week after a $550 million construction project.

The facility is full of golf technology and amenities.

A huge video display just inside the front doors cycles through the headshots of all 28,000 PGA members throughout the day — and will show a customized welcome message to any members who walk through the door with their RFID-enabled membership card.

Other highlights:

• A small-scale golf course built into the floors that is “playable” via mobile app and golf-ball-dimpled walls in the restrooms.
• A studio that will be used by the PGA’s broadcast partners during big tournaments.
• Thirty acres of practice space, including a 72,000-square-foot putting green — nicknamed “the Dance Floor” — a lighted par-3 course, and 11 standard and four simulated hitting bays.

Those bays, as well as a smaller putting green indoors, are outfitted with state-of-the-art camera technology to help golfers perfect their strokes.

The PGA of America office is just one part of the staggering 600 acres of land the PGA Frisco complex covers.

On the site, the future Fields Ranch East and West championship courses — designed by Gil Hanse and Beau Welling, respectively — are set to host 26 high-profile championships over the next 12 years, including the 2027 and 2034 PGA Championships.

The full facility opens to the public in 2023.