• Loading stock data...
Sunday, May 26, 2024

PGA Championship Setting Revenue Records, but LIV Drama Still Looms

  • Golf’s second major of the year begins Thursday in Louisville.
  • More than 200,000 fans are expected to attend the tournament.
The Courier-Journal

The PGA Championship tees off Thursday morning at Valhalla Golf Club, with fans in Louisville making this a historic tournament financially. The PGA of America says that this is the highest ticket-revenue-generating edition of the event’s history, with sellout crowds expected to draw 200,000 spectators over the next four days.

This week marks the fifth time the PGA Championship will be played in May since moving from August in 2019 (the ’20 edition was played in August due to the COVID-19 pandemic). While the transition may still feel awkward for some longtime fans who were used to the PGA concluding golf’s major season in late summer, it’s clear that business is booming for spring’s newest tradition. 

Valhalla has also set a record for the most hospitality sold at any PGA Championship, breaking the previous mark set at the 2017 tournament at Quail Hollow Club in Charlotte, the site of next year’s PGA Championship. Popular offerings this year include 100-person chalets and 75-person premium suites.

LIV Still in the Spotlight

During a news conference Wednesday afternoon, PGA of America CEO Seth Waugh lamented the ongoing feud between the PGA Tour and LIV Golf, reiterating his hope that a deal to unify the pro game comes soon. “I don’t think the game is big enough for two tours like that, and I think we are diluting the game in a way that is not healthy,” Waugh said while calling the current state of the game “an unsustainable business model.”

Meanwhile, Rory McIlroy called Jimmy Dunne’s resignation from the PGA Tour policy board a huge loss, and said the Tour is in a worse place because of it. “Jimmy was basically the relationship, the sort of conduit between the PGA Tour and PIF,” said McIlroy. “It’s been really unfortunate that he has not been involved for the last few months, and I think part of the reason that everything is stalling at the minute is because of that.”

Copy Link
Link Copied
Link Copied

What to Read

Team Penske driver Josef Newgarden (2)

Cheating Scandal and Media Rights Battle Loom Large Ahead of Indy 500

NBC and Fox remain the two main suitors for the media rights.

Ticketmaster’s Future at Risk As DOJ Lawsuit Threatens Industry Shake-Up

The U.S. Department of Justice alleges a series of anticompetitive practices by the live entertainment and ticketing giant.

Next Up on NFL’s Travel Plans: Australia … and Abu Dhabi?

The league confirmed it is exploring a game in Australia.

NFL Draft: Pittsburgh Will Host in ’26, Denver Makes Its Case for ’27

The Steelers predict the upcoming draft will be the ‘largest visitor event in the history of Pittsburgh.’
podcast thumbnail mobile
Front Office Sports Today

French Open Marks Transition in Tennis


Featured Today

Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.

Adam Silver Is the Real Winner in the Battle for the NBA’s Rights Future

For the past decade, the commissioner has been playing chess, not checkers.
NCAA headquarters in Indianapolis. Ncaahall 311477 Jpg
May 25, 2024

From Revenue-Sharing to Private Equity: Breaking Down the NCAA’s Historic Week

Commercialization of college sports has never been more evident than this week.
May 20, 2024

‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.
May 19, 2024

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
EA Sports
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Not Every MLS Team Gets to Strike Gold With a Messi Visit

Lionel Messi won’t play in Saturday’s match against the Whitecaps.
May 23, 2024

The WNBA Is Coming to Toronto—and Vancouver and Montreal

The team is the league’s first outside of the United States.
May 23, 2024

The Knicks-Raptors Beef Has Now Extended Into the WNBA

James Dolan cast the lone vote against a new Toronto WNBA franchise.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
May 22, 2024

Deep Playoff Run Ups Ante in T-Wolves’ Ownership Saga, Experts Say

Even skeptics acknowledge a title run could significantly increase the team’s valuation.
May 21, 2024

The NHL Season Could Wrap Up With the Biggest Market vs. the Best Player 

The league office will undoubtedly be hoping for a juicy matchup to attract the biggest audience possible.
May 21, 2024

Josh Hader Was the Rare MLB Player Who Could Fight Back

The Astros reliever privately held teams to certain rules when using him the past four seasons.
May 20, 2024

The NBA’s Final Four May Not Be Exactly What the League Envisioned

This final four will need to lean on its own unique drama to draw big audiences.