Tuesday, September 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

PENN Entertainment Completes Purchase of Barstool Sports

  • On Friday, the company announced it had finalized an acquisition of the remaining 64% of Barstool for $388 million.
  • PENN bought the first 36% of the company in 2020 for about $163 million.
Digital signage for Barstool Sportsbook inside a casino.
Evert Nelson / USA TODAY NETWORK

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

PENN Entertainment now owns Barstool Sports in its entirety.

On Friday, the company announced it had finalized an acquisition of the remaining 64% of Barstool for a total of $388 million.

Barstool-Sports

Barstool Sports’ Future Parent Posts $1.6B In Revenue

PENN Entertainment reported $20.8 million in fourth-quarter net income.
February 2, 2023

“This is a huge moment for Barstool Sports,” the media outlet’s CEO Erika Ayers said in a statement.

PENN bought the first 36% of the company in 2020 for about $163 million, then launched a sportsbook.

Penn said in a press release that since it first got involved with Barstool, the media outlet’s ad sales have gone up 160%, and its audience has grown 194%. It also launched new properties, like the Barstool Sports Arizona Bowl.

Penn Entertainment — which recently rebranded from Penn National Gaming — also owns Canadian media outlet theScore.

“Barstool, combined with theScore’s reach and highly engaged user base, creates a massive digital footprint and ecosystem that will serve to propel Barstool Sportsbook and our uniquely integrated media and gaming business,” Penn Entertainment CEO and president Jay Snowden said in a statement.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stephen A. Smith: McAfee Has a ‘Different Set of Rules’ at ESPN

Smith signed a nine-figure contract with ESPN last year.

Revamped McAfee Kicking Contest Pays First Winner $1.2M

The contest has entered its fourth season on College GameDay.

Britt McHenry Confirms She’s Joining Trump Administration

She’ll be a press advisor to the State Department.

Bezos’s Liverpool–Amazon Entanglement Is New for English Soccer

Bezos’s Prime Video has Tuesday night Champions League rights in the UK.
podcast thumbnail mobile
Front Office Sports Today

9/29/26 – Giants Land McCarthy, MLB Wild Card Begins, LeBron’s Knicks Dream

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
Dec 29, 2023; Atlanta, Georgia, USA; The Sacramento Kings logo on the shorts of forward Domantas Sabonis (10) during the game against the Atlanta Hawks during the second half at State Farm Arena.

Kings Reporters Caught Discussing Player Attractiveness on Hot Mic

The incident took place at the Kings’ media day on Monday.
Aug 28, 2026; Bronx, New York, USA; New York Yankees second baseman Jazz Chisholm Jr. (13) throws to first for a double play against the Boston Red Sox during the fifth inning at Yankee Stadium. Mandatory Credit: Tom Horak-Imagn Images
September 28, 2026

How NBC Sports Is Approaching Its First MLB Postseason in 26 Years

The network will have its first MLB postseason presence since 2000.
Sep 22, 2026; Bronx, New York, USA; New York Yankees injured right fielder Aaron Judge (99) watches from the dugout during the third inning against the Tampa Bay Rays at Yankee Stadium. Mandatory Credit: Brad Penner-Imagn Images
September 29, 2026

NBC Sports Loses Star Draw With Aaron Judge Out for Wild-Card Series

Judge had previously insisted he would be able to play.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sep 27, 2026; Denver, Colorado, USA; NBC broadcast analyst Mike Tomlin before the game between Los Angeles Rams and Denver Broncos at Empower Field at Mile High. Mandatory Credit: Ron Chenoy-Imagn Images
September 28, 2026

Mike Tomlin Breaks With Coaching Fraternity in Cowboys Analysis

Tomlin questioned the Cowboys’ decision-making in their loss vs. Baltimore.
Feb 8, 2024; Las Vegas, NV, USA; Michelle Beadle on the Sirius XM Mad Dog Sports radio set at the Super Bowl 58 media center at the Mandalay Bay resort and casino. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 25, 2026

Michelle Beadle Joining Matthew Berry’s Roku Show

The new show will debut on Monday.
Feb 7, 2021; Tampa, FL, USA; Tampa Bay Buccaneers quarterback Tom Brady (12) and tight end Rob Gronkowski (87) celebrate after beating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports
September 25, 2026

Rob Gronkowski ‘Loved’ Tom Brady’s Profane Reaction to Daniels Injury

Brady has since apologized for cursing on-air.
Rob Gronkowski Front Office Sports
September 25, 2026

Rob Gronkowski Explains Terry Bradshaw’s Viral McBride Moment

Gronkowski says the Hall of Fame quarterback was in on the joke.