• Loading stock data...
Sunday, March 3, 2024

Peacock Showing Fourth Quarter of Saturday’s NFL Game Ad-free

  • Viewers of Bills-Chargers matchup must have paid subscription of streaming network.
  • NBC confirmed to Front Office Sports that Peacock’s broadcast of an NFL wild-card game will also have a commercial-free fourth quarter.
Kirby Lee-USA TODAY Sports

Football fans hoping to catch Saturday’s Buffalo Bills-Los Angeles Chargers matchup will have to pay up in the form of a Peacock Premium subscription that costs $5.99 per month. In exchange, viewers will get what is being called the NFL’s first-ever commercial-free fourth quarter.

After a “branded moment” at the top of the quarter to acknowledge the ad-free move (which Walmart, Hyundai, and Capital One are sponsoring), the league and NBCUniversal are promising at least a 40% reduction in ads and 12 minutes of additional game-related content. That sounds great, right? 

Here’s the catch: While the fourth quarter won’t feature commercials, it will have content takeovers and game features with information and analysis coming from the broadcast booth and NBC Sports’ studio. That means standard breaks between timeouts, change of possessions, and scores will likely still take place. But on Saturday, instead of getting bombarded with Whopper jingles and pushes for a new cell phone, viewers will be treated to whatever NBC has up its sleeve—which could theoretically range from game highlights to a special preview of an upcoming TV show.

NBC confirmed to Front Office Sports that Peacock’s exclusive broadcast of an NFL wild-card playoff game in January will also have a commercial-free fourth quarter, and that any overtime period for either game would be ad-free, too.

Following the Trend?

In 2020, TNT aired the fourth quarter of the NBA All-Star Game ad-free as it paid tribute to Kobe Bryant weeks after his death. 

The commercial-free finish is also common to professional golf, as sponsors routinely pay networks to present an ad-less final hour of major championships like the U.S. Open on NBC.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Caitlin Clark Economy: Much More Than an Army of Traveling Young Girls

The economy surrounding No. 22 goes far beyond her biggest fans.

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Aug 15, 2019; Baltimore, MD, USA; Chain crew members walk on the field prior to the game between the Green Bay Packers and Baltimore Ravens at M&T Bank Stadium.

Football Is Finally Getting With the Times, Technologically Speaking

Helmet communications in college and first-down technology in NFL could be coming.

Why New Pac-12 Commissioner Teresa Gould Deserved Better

The first female Power 5 commissioner will inherit her predecessors’ mess.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season

0:00
0:00

Featured Today

Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers

Tuned In: Inside Fox’s Plans for Covering Caitlin Clark’s Regular-Season Finale

The Iowa star’s biggest game to date won’t be buried on any streamer.
Sports Illustrated
February 29, 2024

Is the Owner of 5-Hour Energy Drink Turning ‘SI’ Into a 5-Hour Energy Promotional Arm?

A new story has elevated employees’ concerns about the outlet’s editorial autonomy.
March 1, 2024

MASN-Comcast Negotiations: Big Implications for TV and MLB

Orioles-controlled RSN continues to negotiate with dominant local cable carrier.
Sponsored

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
The Match
February 29, 2024

‘The Match’ Recorded Its Lowest Viewership But Scored Well With Female Fans

TNT Sports’ ‘The Match’ averaged 511,000 viewers.
Pat McAfee
February 28, 2024

‘I Don’t Got a Motherf***ing Boss’: Pat McAfee Goes Off

The ESPN radio host and commentator unloaded on ESPN exec Norby Williamson.
February 27, 2024

Peter King Opens Up at the End of His NFL Writing Career

The writer reflects on the state of media and on challenges facing the league.
February 27, 2024

DSG Takes Big Steps Toward Recovery, But Rights Questions Remain

Bankruptcy court approves refinancing plan, settlement of legal dispute.